1. Veuve Clicquot in the Snow
Date & Location:
12/31/12 at Moksa Lounge & Naga Nightclub
Objective:
Align our brands to create added exposure for NYE
Grand Marnier and Veuve Clicquot focus for night
Action:
Grand Marnier Cordon Rouge and Raspberry Peach drinks
VIP champagne toast at midnight exclusively
with Veuve Clicquot Yellow Label
Focus on Veuve Clicquot Vintage blanc 2004
Results:
BostonUSA.com feature, with mention of brands
Depleted 14 bottles of Veuve Clicquot Yellow Label and 5 bottles of Vintage blanc 2004, along with over 100 GM drinks sold
Eduardo Dorado, Massachusetts Market