1. 12/2/2019 3:05 AM
Marketplace Rewards Publish your solution or service on Microsoft AppSource or Azure Marketplace to get started
September 2019
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

2. Invest in commercial marketplace and see the results
Get more leads
Convert prospects faster
Lower the cost of selling
Reach a global market
Leverage Microsoft’s investment in marketing and brand recognition
Make it easy for partners or Microsoft sales teams to share your solutions
Unlock joint Go-To-Market (GTM) benefits with Microsoft

3. Commercial marketplace: launchpad for doing business with Microsoft
Go live with a commercial marketplace offer and jump start your business flywheel
Promotion
Microsoft
AppSource
& Azure Marketplace
List
Trial
BYOL
Transact
LAUNCH
Contact Me
lead generation for all commercial marketplace solutions
Free Trial
demonstrate your solution’s capabilities and convert your customers faster
BYOL
for customers to quickly deploy your offer
Get It Now 
for customers to buy and deploy your offer: unlock a whole new realm of benefits
GROW
MARKET
Selling & marketing together
Demand generation
There are multiple ways to have a presence in the commercial marketplace
All of them prepare you to sell with the Microsoft field

4. Free benefits to all publishers for new offers
Get 360-degree support with marketing, sales and technical benefits
Co-Market
Marketplace Rewards
Microsoft marketing campaign inclusion
Merchandising and Microsoft sites promotion
Azure Sponsorship for customer trials/POC
Marketplace Co-sell leads qualification
Channel strategy consultations
Co-Sell
Technical
Onboarding
Technical support
Application architecture consultation

5. The more you engage, the more you get back
Transact in marketplace to unlock an evergreen engagement in GTM and access multiple channels
Creating a stronger customer experience results in wider benefits for all
Marketing, Sales & Technical Benefits
Enable customers to deploy your offer quickly
Add a trial to receive enhanced benefits to accelerate your listing
Entry stage benefits for all new offers
List
Trial
BYOL
Transact

6. Accelerate your business through the commercial marketplace
As your revenue grows, you unlock new benefits to further accelerate growth
COMMERCIAL MARKETPLACE BILLED SALES
List
Trial
Transact
Publisher
$25K
Billed Sales
$50K
$100K
$500K
Billed
Sales
$1M
$2M
$5M
Awareness
Demand Gen
Co-sell
Lead Development
Sales Enablement
BENEFITS STAGE
Choose the benefits that map to your needs

7. List and Trial Benefits
Offer type
Go-To-Market benefit
All listings
Service proof of concept, implementation, or workshop
App trial
AppSource co-sell solution finder listing optimization
Commercial marketplace listing optimization
Commercial marketplace what’s new blog with social amplification
Microsoft AppSource and Azure Marketplace toolkit
Social promotion spotlight
Press release support
Partner success story
Commercial marketplace featured category placement
Microsoft seller webinar
* All benefits subject to change

8. Marketing benefits for transact offers
Commercial Marketplace Billed Sales
Marketing benefit
Publisher
$25K
$50K
$100K
$500K
$1M
$2M
$5M
Market research and marketing materials: Partner marketing center
Self-serve digital marketing on demand
Partnering and global expansion readiness assessments
Commercial marketplace listing optimization
Microsoft AppSource and Azure Marketplace toolkit
Commercial marketplace what’s new blog with social amplification
Press release support
Commercial marketplace blog feature
Commercial marketplace performance insights
Social promotion spotlight
Test drive/trial sandbox sponsorship
$5K
$10K
$75K
$200K
Partner success story
Commercial marketplace featured category placement
Commercial marketplace featured homepage placement
Individual guest blog post
Microsoft executive public relations endorsement
Azure.com/partners featured placement
Highlight at Microsoft conference
* All benefits subject to change

9. Sales benefits for transact offers
Commercial Marketplace Billed Sales
Sales benefit
Publisher
$25K
$50K
$100K
$500K
$1M
$2M
$5M
AppSource co-sell solution finder listing optimization
Azure in-product solution promotion 
Microsoft seller webinar
Azure sponsored accounts for deployment/proof of concept
$5K
$10K
$75K
$200K
Solution spotlight to Microsoft sales team
* All benefits subject to change

10. Technical benefits for transact offers
Commercial Marketplace Billed Sales
Technical benefit
Publisher
$25K
$50K
$100K
$500K
$1M
$2M
$5M
Onboarding documentation
Commercial marketplace forums
Commercial marketplace consultation: architecture guidance
Development and testing sponsorship for commercial marketplace publishing
$2K
$5K
$20K
$30K
Azure active directory integration for transact offers
* All benefits subject to change

11. Go-To-Market Services available for purchase
If you have an active silver or gold competency, you can purchase additional Go-To-Market Services.*
To inquire about these services, including pricing details, contact the Go-To-Market Services Desk at
Advisory services and go-to-market planning: Services designed to help you maximize your marketing impact.
Event marketing: Services designed to help you build customer interest in your solutions through events.
Lead-generation campaigns: Services designed to help you engage and convert customers and business decision-makers.
Marketing asset development support: Services designed to help you develop engaging content for digital, print, and video.
Global expansion enablement: Services designed to help you engage customers in new markets around the world.
Partner-to-partner: Services designed to help you maximize your relationships with other Microsoft partners.
Sales enablement: Services designed to help you create content that effectively explains your solutions and value proposition.
* All benefits subject to change

12. Marketplace Rewards success story: TwoConnect
“We have been a Microsoft gold partner since 1995, and this is definitely one of the best partner benefit programs we’ve been involved in.” — Carmen Mariscal, Marketing Director, TwoConnect
“We have increased our Azure consumption 7X, in large part thanks to the Marketplace Rewards team at Microsoft. Our engagement manager has given us great advice and guidance! This success has motivated us to set our partnership goals even higher.” — Carmen Mariscal, Marketing Director, TwoConnect
partner.microsoft.com/en-us/case-studies/twoconnect-marketplace-rewards

13. Getting Started Join Microsoft Partner Network
Evaluate the marketplace options and publish your offer in Microsoft AppSource or Azure Marketplace
Our team will reach out within 3 weeks of publishing your offer to begin your engagement 13

15. Appendix
Benefit descriptions

16. All listings
You qualify for go-to-market benefits just by listing your solution or service in Microsoft AppSource or Azure Marketplace. You’ll get professional marketing guidance to optimize your commercial marketplace listing, support with creating a listing in the Microsoft internal catalog accessed by the global sales field, and inclusion in a commercial marketplace blog post, which will be promoted via social media.
AppSource co-sell solution finder listing optimization: Listing showcasing your solution to Microsoft sellers and marketers
Commercial marketplace listing optimization: Professional marketing guidance to optimize your solution listing
Microsoft AppSource and Azure Marketplace toolkit: Commercial marketplace best practices and templates to customize your engagement
Commercial marketplace what’s new blog with social amplification: Inclusion in a commercial marketplace blog post with social promotion
Optimized Azure Marketplace listing
Optimized AppSource listing
Implementing the solutions offered by Microsoft and the go-to-market services team led to a 174 percent rise in visitors to our website and more than four times our typical number of new leads.
Arijit Sengupta
BeyondCore Founder and CEO

17. Proof of concept, implementation, or workshop consulting services
Once you’ve listed a consulting offer that includes a proof of concept (PoC), implementation, or a workshop in Microsoft AppSource or Azure Marketplace, you’ll get the go-to-market benefits for all listings, plus a whole lot more. Increase visibility for your service by joining forces with one of the most valuable technology brands in the world through social media, PR, a short case study published on Microsoft.com, and premium placement in the commercial marketplace. If you have a gold Microsoft partner program competency, you’re eligible for even more benefits that will help you activate the largest sales team and partner ecosystem in the industry.
Press release support
AppSource category promotion
AppSource co-sell solution finder listing optimization: Listing showcasing your solution to Microsoft sellers and marketers
Commercial marketplace listing optimization: Personalized support for improving your solution listing
Microsoft AppSource and Azure Marketplace toolkit: Commercial marketplace best practices and templates to customize your engagement
Commercial marketplace what’s new blog with social amplification: Inclusion in a commercial marketplace blog post with social promotion
Social promotion spotlight: Post on a Microsoft Twitter outlet highlighting your solution 
Press release support: Approval of partner-drafted press release and Microsoft representative quote 
Partner success story: Story on Partner.Microsoft.com about your solution and how it benefits from development on the Microsoft platform 
Commercial marketplace featured category placement*: Placement in a featured spot in a specific category in Microsoft AppSource or Azure Marketplace
Microsoft seller webinar**: Live recorded webinar for Microsoft sales field featuring your speakers
* Requires gold competency ** Requires gold competency and co-sell listing in OCP GTM

18. Social promotion spotlight
Trial
Once you’ve created a trial offer in Microsoft AppSource or Azure Marketplace, you’ll get all the go-to-market benefits of all listings, plus a whole lot more. Increase visibility for your solution by joining forces with one of the most valuable technology brands in the world through social media, PR and a short case study published on Microsoft.com. If you have a gold Microsoft partner program competency, you’re eligible for premium placement in the commercial marketplace.
AppSource co-sell solution finder listing optimization: Listing showcasing your solution to Microsoft sellers and marketers
Commercial marketplace listing optimization: Personalized support for improving your solution listing
Microsoft AppSource and Azure Marketplace toolkit: Commercial marketplace best practices and templates to customize your engagement
Commercial marketplace what’s new blog with social amplification: Inclusion in a commercial marketplace blog post with social promotion
Social promotion spotlight: Post on a Microsoft Twitter outlet highlighting your solution 
Press release support: Approval of partner-drafted press release and Microsoft representative quote 
Partner success story: Story on Partner.Microsoft.com about your solution and how it benefits from development on the Microsoft platform 
Commercial marketplace featured category placement*: Placement in a featured spot in a specific category in Microsoft AppSource or Azure Marketplace
Partner success story
Social promotion spotlight
* Requires gold competency

19. Transact: Marketing benefits
Professional, customized marketing guidance to optimize your commercial marketplace listing and build awareness for it through strategically crafted marketing activities.
Market research and marketing materials: Partner marketing center: GTM framework to guide you in marketing practice building and improving your direct channel
Self-serve digital marketing on demand: Social media content, training assets, and campaigns launched from within Microsoft’s social syndication tool
Partnering and global expansion readiness assessments: Assessment and consultation to gauge your readiness for channel and global expansion
Commercial marketplace listing optimization: Personalized support for improving your commercial marketplace listing leading to increased visitors and leads
Microsoft AppSource and Azure Marketplace toolkit: Commercial marketplace best practices and templates to customize your engagement
Commercial marketplace what’s new blog with social amplification: Inclusion in a commercial marketplace blog post of the latest partner solutions
Commercial marketplace blog feature: Small subset of partner solutions featured in a commercial marketplace blog post
Commercial marketplace performance insights: Regular updates on commercial marketplace offer visitors, click throughs, and click through rates
Social promotion spotlight: Tweet published on Microsoft Twitter outlet showcasing your marketplace solution
Press release support: Professional editing and Microsoft approval of your press release with a quote attributed to a Microsoft representative
Partner success story: Case study showcasing your marketplace solution and how it benefits from development on the Microsoft platform
Test drive or sandbox sponsorship: Funding to support development or maintenance of a Test Drive in Azure Marketplace, a ’try before you buy' option for customers
Commercial marketplace category featured placement: Placement in a featured spot in a specific category in Microsoft AppSource or Azure Marketplace
Commercial marketplace homepage featured placement: Placement in a featured spot on Microsoft AppSource or Azure Marketplace homepage
Individual guest blog post: Feature blog post showcasing how your solution integrates with Azure and improves the Azure customer experience
Microsoft executive public relations endorsement: Microsoft executive endorsement testimonials for your marketing activity
Azure.com/partners featured placement: Azure success story featured on the Azure.com/isv page
Highlight at Microsoft conference: Azure success story or partner quote highlighted at a Microsoft worldwide conference: Ignite, Build, Inspire, or Ready

20. Transact: Sales benefits
Professional, customized sales guidance to help facilitate sales discussions across a range of customer scenarios, clearly frame your value proposition and provide your customers with an accurate and cohesive narrative about your solution.
AppSource co-sell solution finder listing optimization: Professional marketing feedback on your listing showcasing your solution to Microsoft sellers and marketers
Microsoft seller webinar: Live recorded webinar featuring your speakers and content to reach internal Microsoft field teams
Solution spotlight to Microsoft sales team: solution spotlight on Microsoft's internal sales learning site showcasing your solution directly to Microsoft field sellers
Azure sponsored accounts for deployment or proof of concept: Free Azure to remove the Azure cost for proof of concept engagements or initial customer deployments
Azure in-product solution promotion: Featured placement in the Azure management portal

21. Transact: Technical benefits
Professional, customized technical guidance to support you in leveraging Microsoft technology for your marketplace solution. 
Onboarding documentation: Technical and marketing requirements to create and improve your marketplace listing
Commercial marketplace forums: Commercial marketplace community forum where you can raise questions, join discussions, and meet other partners
Commercial marketplace consultation: product development & architecture guidance: Consultation with Microsoft Partner Technical Strategist to maximize your commercial marketplace listings by adding new technical functionality
Azure Active Directory integration for transact offers: Support for Azure Active Directory integration with your commerical marketplace listing
Development and testing sponsorship for commercial marketplace publishing: Free Azure to support development and testing for your commercial marketplace solution