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BREAK OUT ACTIVITY Continue the discussion about Marketing in the Age of Alexa, answering the questions below. Develop a slide to accompany your discussion.

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Presentation on theme: "BREAK OUT ACTIVITY Continue the discussion about Marketing in the Age of Alexa, answering the questions below. Develop a slide to accompany your discussion."— Presentation transcript:

1 BREAK OUT ACTIVITY Continue the discussion about Marketing in the Age of Alexa, answering the questions below. Develop a slide to accompany your discussion and highlight key points. Let’s assume that the scene in the article comes to pass. What changes/challenges will it present marketers? Which elements of marketing strategy will they need to change? Reference marketing strategy formation map from the Marketing Strategy Formation reading. In your, opinion is it likely that the scenario presented in this article will come to pass? If likely, how many years will it take? How will it phase into adoption? What should marketers do about it?

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