1. Selling on Alibaba Tmall
Ehubnordic

2. Why is China interesting?
Consumers are willing to pay a premium for foreign products for reasons of trust, authenticity and safety.
Cross-border ecommerce Cross-border imports was 1.5 trillion RMB in 2017
24,2% of total consumption by 2020 is from E-commerce
Middle Class
Population US 325 m
Population is expected to reach 630 m by 2022
The desire for foreign products in china is continuing to grow. Chinese consumers are willing to pay a premium for foreign products for reasons of trust, authenticity and safety.
Future 630 m by 2022
E-commerce is expected to make up 24,2 of total chinese consumption by 2020 up from an estimated 9.9% in 2014 =
630 m by 2022
Key consumer, woman aged
Focus is Personal care, Health, Food, Design & Living and Fashion.

3. About Ehubnordic Danish Company with PostNord as part owner
Direct online B-C sales to China
Nordic multi brand store on Alibaba’s e-platform TMall Global
Drive sales through Tmall Global +30 other cross border e-commerce platforms such as JD.com, Koala, VIP, Yun Ji and Xiaohongshu
Experienced organisation
Danish/Chinese In Copenhagen (8)
Operations in Shantou, China

4. +30 Cross Border platforms
Business Model
Brand
Customer
Place order on store
Keep stock
Send order to customer
Flagship Store
+30 Cross Border platforms
Sales
Marketing
Customer Service
Return
Reporting
Logistics
EHUBNORDIC

5. Categories and brands Food Skincare Health Design Fashion Children
Arla
Barbarians
Natur&Helse
Stelton
JBS
Luksusbaby
Semper
Raunsborg
Gudenaa
Aida
Basic apparel
Jakobsen Honning
Apotekets
Cero-Etage
Cafego
Nordgreen
Sømod
Izabel Camille
Royal Farm
Victor Axelsen
A. C. Perch
About Vintage – watches
Sv. Michelsen
Leonteus
DanUni
We plan to have approx 40 brands live eof Target around Nordic brands

6. Pillars of a good online marketing plan
Brand
KOLs and SoMe
Identify and sign up with relevant KOLs
Design KOL posts
Promote brand on PostNord Wechat, Taobao and Weibo accounts
Paid Ads
Identify relevant keywords
Monitor and optimize paid traffic
Buy Tmall brand exposure
Live streaming
KOL or Ehubnordic live streaming sessions
Buy Tmall brand exposure
Price promotions
Tmall sales campaign plan and execution
Competitor sales check
Ehubnordic Tmall shop with illustrative content and product explanations
Awareness
Visitors
Orders

7. Product pages are richer on Alibaba than in the West, with more information, education and product highlights
”Amazon way”
”Alibaba way”
What is “nature honey”
Studies
Recipe
From Denmark to China
Certification of heath care
Product information
The differences of different honey
The efficiency of Danish honey

8. Barberians ”Amazon way” ”Alibaba way” Brand introduction
Ingredients and product information
The efficiency of the product

9. Raunsborg ”Amazon way” ”Alibaba way” Product reality
Ingredients and product information
How to apply
Product information
Brand concept

10. Apotekets ”Amazon way” ”Alibaba way”
Authorization letter from brand etc,.
Product information and packaging
”Svanemærket” and Asthma Allergy Nordic mark on the product
Brand introduction

11. EHUBNORDIC.COM