1. Microsoft Education Battlecard

2. How to use the Microsoft Education battlecard
12/1/2019
How to use the Microsoft Education battlecard
This asset is Microsoft confidential and is for partner use only.
The target audience for this asset is IT Decision Makers, although some content may be useful for educators and school leaders as well
The first page is how to proactively position Microsoft Education. It is designed to provide you with quick digestible facts to convey to your customer as to why they should choose Microsoft Education for their school.
You should always determine which messaging pillar your customer is interested in and align the conversation to that.
USING THE OBJECTION HANDLER
The Objection Handler includes six of the most common objections that you have advised us you hear from customers .
Find the objection you’re hearing in the left column, and then find your responses to those objections in the right. Use each point separately or combine into one holistic narrative. 
Speaker guidance
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The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

3. Microsoft Education Empowering every student on the planet to achieve more
Better learning outcomes
Transform classroom time
Affordable, easy-to-manage technology
Enable personalized learning, adapt to meet diverse learning styles and capabilities, and inspire student creativity with Microsoft Education.
Time is a precious commodity - reclaim it by engaging students with rich learning experiences and spend less time managing technology.
Microsoft Education Windows devices offer built-in privacy and security protections. And IT management is simpler and less costly. 
Increase reading and language skills with technology that enables personalized learning. Microsoft Learning Tools are free tools that implement proven techniques to improve reading and writing for learners regardless of their age or ability. 
                                                                                         
Save teachers time with tools for planning, assignments, and communication all in one location with Microsoft Teams. Teachers spend less time managing technology and more time assisting students in their learning. It’s estimated technology can help teachers reallocate 20 – 30% of their time. 1
End-to-end privacy and security protection with a modern Windows 10 device. You get built-in, always up-to-date5 safeguards for your information and devices. With Windows 10 devices  it’s estimated that security events requiring IT remediation are reduced or avoided by 33%.3
Bring data to life and easily introduce data analysis to students with Excel, Data Types, Ideas, and Pivot Tables. Or use Microsoft’s Hacking STEM program to provide teachers with project ideas to build affordable inquiry and project based activities to visualize data in Microsoft Excel across STEM curriculum.
                                                                  
Foster collaboration and creativity with OneNote. Students can capture ideas, and teachers personalize lesson plans in your digital notebook. Personalized learning is proven very effective to deepen cognitive skills. Students who received 1-to-1 instruction outperformed 98% of traditionally taught students.2 
IT professionals appreciate the time savings and cost reductions of deploying and managing Windows 10 devices. With Intune for Education set up a classroom of PCs in an hour. IT administrators estimate up to 20% reduction in IT management time4 with Windows 10 devices.  
Support educators with STEM lesson plans that excite and engage students with popular apps like Minecraft: Education Edition, and the new MakeCode Arcade, an online game development engine for simple 2D sprite-based games like asteroids or frogger.                                                                             
Gain greater student insights and make informed decisions to prepare them for success. With powerful analytics tools like Power BI you can identify academic performance and well-being insights to adapt teaching techniques that support improved student outcomes.
Choose among a wide variety of form factors and price points to find the affordable Windows 10 devices that fit your needs and budget. Laptops start at $189 and 2-in-1s at $279.5
1 Class of 2030 ●  2Benjamin S. Bloom, “The 2 sigma problem” ● 3Forrester, Total Economic Impact™ of Microsoft Windows 10, 2018  ● 4For the supported lifetime of the device. Additional hardware and/or software requirements may apply over time for updates. ● 5Estimated retail price; actual prices may vary. ●

4. Overcoming Objections
Suggested Response:
Cost: 
Microsoft Education devices and productivity software is more expensive in comparison to Chromebooks and G-Suite for Education which is free.
Microsoft Education offers several benefits over G-Suite for education and Chromebooks. 
Office 365 Education A1 is free to students and teachers 
Student use benefit saves you $51 per student per year if software purchased for entire faculty and staff
Full featured Widows 10 clamshells starting at $179, 2-in-1 touch and ink capable devices at $289 and below
More money to spend on things that matter. Windows devices + a wireless receiver + a projector can replace several pieces of hardware in the classroom like document scanners, microscopes, media switchers and interactive whiteboards. Saving you those costs, not to mention eliminating classroom clutter.    
Deploy/Manage:
Windows devices are difficult to deploy and manage in comparison to Chromebooks.
Windows 10 and Office 365 Education offers easy and flexible deployment and management options unlike other management consoles
Simple cloud based management with Intune for Education
Don’t spend more money for an additional management solution. Use Intune to manage Windows, iOS, Mac OS, and Android devices. 
84% reduction in device setup time***
Integration with Azure Active Directory and Active Directory
Operating System and Apps:
Windows devices do not have a good selection of education applications, are prone to viruses and get slower over time. 
With Windows devices schools can choose between on-prem cloud based solutions to fit their needs.
Windows 10 Pro in S mode designed for security and performance runs just as fast on day 1000 as it does on day 1 
Switch to Windows 10 Education at no cost if there are desktop applications that you want to install
Choose from web, Microsoft Store and desktop applications
Never worry about updates again, Windows 10 is automatically updated so you can rest easy knowing that it is always protected form the latest and greatest security threats 
Managed updates allow IT to choose when updates are pushed to the device so that updates never occur during classroom hours. 
G-Suite for Education :
Microsoft’s cloud productivity solution is not as robust as Google Apps for Education.
Office 365 for education offers advanced features not available on other platforms
Increase reading comprehension with Microsoft Learning Tools**
Inking has been shown to improve attention to detail and ability to learn. Only Office 365 offers Integration with Windows Ink across Word, PowerPoint, Microsoft Teams and OneNote. 
Only Microsoft provides user based risk assessment before granting access, protection across all devices, solutions, and operating systems (not just Android) and apps (not just G Suite) and rich IP data protection at a file level.
Total Cost of Ownership:
I’ve heard that total cost of ownership is lower on Chromebooks than on Windows Devices.
Low cost Windows 10 devices and easy deployment and management solutions decrease total cost of ownership 
Chromebooks create up to 700 times more network traffic than PCs. Upgrading your network to accommodate can be costly.
Chromebooks can cause hours of lost productivity due to network downtime*.
With Microsoft 365 Education you can see an 84% reduction in device setup time. 
General:
What should I do, I can’t decide?
The Microsoft Education offers students and institutions more flexibility 
Full rich, immersive experience with pen, touch, mouse and keyboard on devices starting at $250
Office 365 Education free to teachers and students 
Compatible with existing infrastructure and hardware
Now with easy cloud based deployment with Intune for Education saving up to 84% in device setup time***
Compatibility with powerful teaching applications like Minecraft: Education Edition, Office and Microsoft Learning Tools
Flexible licensing options that can save you $54 per student per year***
* Principledtechnologies.com/Microsoft/Chromebook_PC_network_traffic_0613.pdf **view case study *** Total Economic Impact of Microsoft 365