1. From Canvasser to Ambassador
Government of Canada Workplace Charitable Campaign 2019
From Canvasser to Ambassador
Ambassadors’ Training 2019

2. An overview of today’s session
1. Presentation of the GCWCC
2. Being an ambassador
The ambassador’s role
Get ready
Canvass and thank
Follow-ups
Campaign main principles
Named recipients
Why do public servants give?
3. Technical aspects
4. Conclusion

3. Presentation of the GCWCC

4. What is the GCWCC?
The Government of Canada Workplace Charitable Campaign (GCWCC) is part of your ongoing role as a public servant: to improve the lives of Canadians in every community
across the country.
Throughout Canada, the GCWCC is managed by United Way Centraide.
Since its inception in 1997, the GCWCC has become the largest workplace charitable campaign in Canada.
More than 85% of employee donations are collected thanks to YOU, the ambassadors!
Note:
85%+ of employee donations are collected through peer-to-peer canvassing. The remaining 15% come from special events. This shows how important the role of ambassadors is.
In 2018, Government of Canada employees and retirees donated more than $29.76 million to support their communities!

5. What is the GCWCC? (2)
Under the GCWCC, donors can choose to support United Way Centraide, HealthPartners and/or any other Canadian registered charity.
United Way Centraide and HealthPartners were chosen as named recipients of the GCWCC by the Government of Canada (Treasury Board Secretariat) because:
They have a complementary role in serving a vast number of Canadians in need.
They have a major impact towards improving the quality of lives of Canadians
The two named recipients allow us to better understand the needs in our communities and how charitable organizations can have an impact thanks to our support.
The two main recipients, United Way and HealthPartners, benefit from equal visibility among public servants.

6. Changez des vies
Pour la vie. Donnez.

7. L’OUTAOUAIS : UN VASTE TERRITOIRE
Vallée-de-la-Gatineau MRC
MANIWAKI
VIDEO
OTTAWA

9. Partenaire en collecte de fonds et en développement des communautés
Nous sommes membre de la chambre de commerce
345 milieux de travail font des campagnes.
Ce sont donateurs qui contribuent annuellement!
Dans la communauté, nous sommes membres
De la Commission Ville en Santé de la Ville de Gatineau,
De toutes les Tables en développement social du territoire: Collines, Pontiac, Basse- Lièvre, Papineau,
De la Table éducation de l’Outaouais,
Centraide Outaouais existe depuis 72 ans et toutes nos actions sont faites en Outaouais pour l’Outaouais – donc tous les dons restent ici en Outaouais;
Dessert une grande partie du territoire de l’Outaouais (ville de Gatineau et 3 MRC);
Centraide Outaouais et les Centraide United Way sont reconnus pour leurs pratique de saine gestion et de gouvernance;
Fort de cette reconnaissance, nous formons et accompagnons annuellement des dizaines d’organismes dans leur développement de saines pratiques de gestion;
Centraide Outaouais est géré par un conseil d’administration de 16 membres représentatifs de la communauté;

10. PSYCHOLOGICAL ASSISTANCE AIDE PSYCHOLOGIQUE
Aide alimentaire
FOOD AID
AIDE ALIMENTAIRE
PSYCHOLOGICAL ASSISTANCE
AIDE PSYCHOLOGIQUE
DRUG ADDICTION
PRÉVENTION EN TOXICOMANIE
HOUSING
AIDE AU LOGEMENT
SOCIAL AND OCCUPATIONAL INTEGRATION
RÉINSERTION SOCIALE ET PROFESSIONNELLE

11. NOS CHAMPS D’ACTION AREAS OF ACTIVITY IMPROVING LIVING CONDITIONS
ASSURER L'ESSENTIEL
Vaincre la faim
Aider les personnes en détresse
Offrir un toit aux plus démunis
Soutenir l’intégration sociale et professionnelle
SOUTENIR LA RÉUSSITE DES JEUNES
Prévenir le décrochage scolaire
Contrer l’intimidation
Combattre les abus physiques et psychologiques
BÂTIR DES MILIEUX DE VIE RASSEMBLEURS
Redynamiser les quartiers défavorisés
Renforcer les capacités des organismes communautaires
Promouvoir le bénévolat et l’entraide
BRISER L'ISOLEMENT SOCIAL
Briser l'isolement des aînés
Favoriser l'inclusion des personnes handicapées
Soutenir l'intégration des personnes immigrantes et des réfugiés
Aider les personnes en situation de crise
IMPROVING LIVING CONDITIONS
Fighting hunger
Helping those in distress
Providing shelter for the most needy
Supporting social and occupational integration
PROMOTING YOUTH ACHIEVEMENT
Keeping children in school
Combating bullying
Combating physical and psychological abuse
BUILDING STRONG COMMUNITIES
Revitalizing neglected neighbourhoods
Building the capacity of community agencies
Promoting volunteering and mutual assistance
BREAK SOCIAL ISOLATION
Break seniors’ social isolation
Promote inclusion of people with disabilities
Encourage integration of immigrants and refugees
Helping people in crisis

12. REPORT TO THE COMMUNITY
REPORT TO THE COMMUNITY
En Français:
In English :

13. Merci de votre générosité!
Grâce à vous, Centraide Outaouais vient en aide à personnes fragilisées.
Ensemble, nous changeons des vies pour la vie.
Thanks TO YOUR GENEROSITY,
WE WILL BE ABLE TO HELP NEEDY PEOPLE.
This is your community,
this is your campaign !

14. POUR NOUS JOINDRE TO CONTACT US 819 771.7751 1 800 325.7751
Centraideoutaouais.com

15. Impact

16. Our Mission, Vision & Promise
Bringing people and resources together for a strong, safe, healthy community for all; That our community is measurably better because of the work of United Way East Ontario and others and; That we will invest resources where they are needed the most and where they will have the greatest impact.

17. How We do It
Advocacy Convening Investing in Programs & Initiatives Research & Evaluation Resource Development
Used as needed to accelerate positive change, in combination or on their own – however they are needed to achieve the best impact.
Advocacy – speaking up to help people understand the issues and to help change public policy
Youth homelessness – input on provincial/municipal policy
Convening – bringing key stakeholders together to combine efforts around community problems
Investing in Programs and Services – investing in front-line programs and services
Focus on Collective Impact (Project step, EARN/HIO) Strategic investments (ONS, 211) Evolved investment model – more nimble and responsive to community needs.
Research and Evaluation – determining where resources will have the greatest impact and evaluating the results
Vulnerable Seniors report Project step sub-committee Our City series
Resource Development – attracting dollars, time, influence and knowledge
Enhanced workplace campaigns Major Donor engagement Foundation grants

18. 3 Focus Areas All that Kids Can Be Poverty to Possibility
Healthy People, Strong Communities

19. All That Kids Can Be Impact Strategy

20. Ottawa’s Kids & Youth 23,000 children live in poverty
1 in 2 kids in some vulnerable neighbourhoods are not ready when they start school
In some neighbourhoods, up to 50% won’t graduate
1 in 5 struggle with mental health
1 in 7 Ontario students report symptoms of a drug use problem
More than 800 were in an emergency shelter, last year
22975 children living in poverty
25% children enter school low on one or more Early Development Instrument (EDI is a measure of children's ability to meet age-appropriate developmental expectations, McMaster University): emotional maturity, communication skills, and social competency (50% in some neighbourhoods)
68% of youth in vulnerable neighbourhoods graduate (in some less than 50%) compared to 90% for the rest of the city
1 in 5 youth struggle with their mental health
CHEO saw a 75% rise in ER visits for mental health from 2010 to 2015
1 in 7 Ontario students report symptoms of a drug use problem
Last year 802 youth used an emergency shelter
Suicide is the 2nd leading cause of death after accidents for youth between 10 and 24 years
Mortality rate for homeless youth is 40 times that of a housed young person (primarily due to suicide or drug overdose)

21. More Kids On-Track to Succeed
All That Kids Can Be Impact Strategy
More Kids On-Track to Succeed
Success in School
Increase # of vulnerable children on track to graduate
Success in Life
Improve mental health and well-being for kids
Preschool enrichment programming for children in vulnerable communities
Parenting support for young or at risk families
Social recreation and after school programs
One-on-one mentoring
Caregiver and parent support and counselling
Mental health and addictions counselling
Supports for homeless youth

22. Poverty to Possibility Impact Strategy

23. Financial Stability in Ottawa
shelter, last year
Only 63% of people with disabilities participate in the labour market vs 81% of the general population
1 in 6 people with disabilities live in poverty
40% of immigrants live in low income
Recent immigrants to Ottawa who hold a university degree had an unemployment rate of 15%, more than 3x higher than their Canadian-born counterparts
14% of Ottawa’s youth are unemployed; indigenous youth at 16%, immigrant youth at 18% and youth with disabilities at 30.1% (Ontario)
Many Ottawa residents are financially insecure; 30% of individuals in vulnerable neighbourhoods live in poverty

24. More people achieve financial independence and stability
Poverty to Possibility Impact Strategy
More people achieve financial independence and stability
System Navigation and Support
Labour market participation
More people facing barriers to participation in the labour market find employment
Employment programs for newcomers, people with disabilities and youth
Employer engagement and support –HIO and EARN and a Youth Employment table
Improved Financial Literacy for vulnerable groups
Social Enterprises investment – Krackers Katering, Right Bike etc.
Employer engagement and support – UW has a unique relationship with business and government workplaces through campaign. We have been able to leverage our relationships with these employers to support them in their recruitment (diversity). HIO and EARN and a Youth Employment table .
Financial Literacy Action Network of Ottawa (FLANO) is a group whose mission is to increase financial literacy for vulnerable groups in Ottawa.

25. Healthy People, Strong Communities
Impact Strategy

26. Ottawa’s People and Communities
30% of individuals living in priority neighborhoods live in poverty
79% of low income people in Ottawa, live in priority neighborhoods
1 in 5 people in Ottawa will be impacted by mental health issues
Economic costs of mental health are estimated in the billions
People find themselves in crisis for many reasons including: financial issues, death of family member, family breakup, violence, substance abuse, or suicidal thoughts
Opioid overdose has increased since 2015, especially in the age range
39% of Canadian adult women reported at least 1 sexual assault since the age of 16. Rate of violent victimization highest among women aged 15 to 35.
26% of seniors live alone, in some neighborhoods it’s as high as 53%, making them more vulnerable to social isolation
The percentage of long-term caregivers who report being distressed or unable to continue providing care has recently doubled to 33.3%

27. Healthy People, Strong Communities a community great for everyone
Impact Strategy
a community great for everyone
Helping people
Increase # of vulnerable people who receive support to improve their wellbeing
Helping Neighbourhoods & Communities
Increase # of people who feel engaged and safe
Counselling for people in crisis, or those with mental health and addictions.
Day programming and other supports for seniors and their caregivers to reduce isolation and mitigate poverty
In some unforeseen circumstances (natural disaster) , we support food bank other basic needs
Community development- bringing community members together to change the circumstances that their neighbourhood/communities face
ie. food deserts, vandalism, gun violence, racism etc. in our most vulnerable neighbourhoods

28. Thank You

29. An equal partner in the GCWCC
HealthPartners:
An equal partner in the GCWCC
HealthPartners is one of the two official named recipients in the GCWCC and should have equal profile and visibility.
We are your connection to Canada’s most respected and well-known health charities which represent some of the most devastating chronic diseases and serious illnesses faced by Canadians.

30. 16 charities
Our 16 health charities range in size from big to small. What they all have in common is their tireless work to prevent these diseases, to care for those affected and to save lives. 
Our charities are active in 1,200 communities and deliver a total of 1,100 programs and services throughout Canada.
When you donate to HealthPartners, you are contributing to a huge network of help.

31. 87% Hands up if… You know someone with a chronic illness or disease.
At some point in their lifetime, 87% of Canadians will be affected by a major disease or chronic illness.
You know someone with a chronic illness or disease.
If you aren’t affected yourself, chances are you know someone who is: your mother, your child, your partner, your work colleague, your friend, your neighbour.

32. The good news Your donations make a difference.
They enable our 16 charities to:
support medical research advances that save lives
understand the link between physical and psychological wellbeing in the face of illness
provide programs and services that enhance the quality of life of people living with a chronic disease
70% of chronic diseases are preventable
50% of cancers
80% of early heart disease and stroke
Type 2 diabetes
Some lung and liver diseases

33. More than just raising money. Our three goals:
Reduce chronic disease
Improve the wellbeing of employees
Connect employees in workplaces to our 16 health charities
How?
Through workshops and information delivered right to your government workplace.
Through our website and social media accounts:
healthpartners.ca
healthpartners.partenairesanté
giveatwork
The ultimate goal of HealthPartners is to create healthier Canadians, healthier workplaces and healthier charities.
We connect employees with information, support and education on major diseases and illnesses.
We connect your workplaces with workshops and tools to improve health outcomes and increase productivity.
We connect your donations to advancing life-saving health research and improving the health of Canadians.

34. National reach, local impact Real people, real stories
Kaiden was born with cystic fibrosis, a fatal genetic disease. Thanks to advances in research and treatment, people with CF are living longer than ever and kids like Kaiden are able to live an active life and play sports like hockey and soccer.
Manon has lost four family members to Huntington disease, a progressive brain disorder. Manon’s family received invaluable resources and support through the Huntington Society of Canada, while advances in research are giving hope to other families affected by this inherited disease.
Kaiden’s mom is a federal public servant herself.

35. Thank you, you save lives!
We thank you from the bottom of our heart for donating to HealthPartners through the GCWCC. You are improving and saving the lives of Canadians.
Since 1988, our workplace campaigns have raised $170-million for life-changing research, as well as for a wide range of programs and community support services that benefit millions of Canadians from coast to coast to coast.

36. Why do public servants give?
The campaign is in line with my own values
To make a difference in people's lives
These are the main reasons for donating/contributing to the campaign that public servants mentioned.
It is important to understand why people give.
This is how we are able to better orient our approaches and key messages.
I was personally affected by the cause
Source: Goss Gilroy survey, 2018, conducted for the Treasury Board Secretariat

37. Discussion Should an ambassador give? Why? Why did you choose to give?
Everyone has their own reasons for giving.
You need to understand why giving is important to you, so that you feel comfortable talking about it.

38. Your gifts make a real difference in your community… and in your colleagues’ lives
Note: this video features Public Servants. It was created a few years ago by Public Services and Procurement Canada (PSPC) for their campaign, and is still very relevant
It is important to remember that everyone will likely need a helping hand at some point in their lives.
For whatever reason, charitable organizations such as the United Way and HealthPartners are there to support all Canadians... including many of your colleagues.
Watch the video:

39. Being an ambassador

40. Being an ambassador provides benefits!
Developing your profesionnal competencies
RECOGNITION WITHIN YOUR ORGANIZATION
Knowledge of the charitable sector
Networking opportunities

41. You have the most important role of the campaign!
You are part of a dedicated team of volunteers, each of whom has their own roles and responsibilities…
And you have the most important role of the campaign!
You are the only personal point of contact between charities benefiting from the GCWCC, and their donors
Remember – more than 85% of the funds raised in your workplaces come from your canvassing work:
Special events generate only a very small portion of the funds.
Direct canvassing is the most effective and efficient way to raise funds. (Someone who will donate $20, once, for an special event can very possibly donate $10 or even $20 per pay period throughout the year.)
Direct canvassing builds donor loyalty; individual donations that are collected in this way are more likely to be renewed from year to year.

42. Discussion Have you ever been canvassed?
What did you like... and dislike?
Canvassing should not be an unpleasant experience for the ambassador nor for the person met.
Giving (or not giving) is a personal choice that should be respected.
It's about having a conversation and asking, not imposing anything.
Let’s review what the role of an ambassador is.

43. All of this... simply through a conversation!
The ambassador’s role
RAISE AWARENESS
CANVASS
THANK
Takes the time to have a real conversation
Demonstrates how a gift can improve the lives of Canadians in all communities
Shares their own personal reasons for giving and getting involved
Explains the various ways to give
Answers all questions
Asks colleagues for their support towards the campaign
Collects gift forms or provides assistance with ePledge
Follows up to ensure that each employee who wanted to contribute was able to do so
Sincerely and warmly thanks each colleague (whether they donate or not) for their time and participation
As an ambassador, you have three main responsibilities:
To raise awareness of the cause and inform your colleagues about charitable giving (why it is important, why you believe in it, how to do it)
To ask your colleagues to contribute
To thank them!
All of this... simply through a conversation!

44. What is a good ambassador?
What an ambassador does not do:
What an excellent ambassador does do:
Takes the time to have a real conversation
Listens to the interests and concerns of colleagues
Explains the impact of our donations
Asks colleagues if they would like to contribute in support of their community
Thanks them!
Limits his or her role to:
Leave a donation form on a desk
Send an
Lobbies/pressures colleagues to give
Does not seem to care about the cause or the campaign
On the left, you might recognize some attitudes or approaches that you have not liked in the past, as a potential donor
We have chosen to change the name of your campaign role from Canvasser to Ambassador, precisely because this role goes way beyond just canvassing/making « the ask »!
The Ambassador:
Truly embodies the GCWCC and Public Service values
Shares their enthusiasm for making a difference in their communities
Engages their colleagues in meaningful conversations about giving
Is a source of inspiration
There are 3 steps you should follow to perform your role successfully:
Get Ready
Canvass
Follow up
3 Steps to Successfully Perform Your Role 1 2 3
GET READY
CANVASS
FOLLOW UP

45. Step 1: Prepare 1
Learn more about United Way and HealthPartners: understand what they do!
Find out about your own campaign: start/end dates, key messages, activities, drawings, etc.
Ensure sure you understand the different ways of giving (ePledge, paper)
Plan your individual meetings and introduce yourself in advance ( , card left on desk, etc.)
Make your donation; you will be more comfortable asking your colleagues to do the same! 2 3 4
Use today's presentations, all the information available on the Internet to learn more about United Way and HealthPartners.
Ask your campaign leader:
The specificities of your campaign
The list of people you need to canvass
The deadline for returning donation forms to your treasurer 5

46. Step 2: Canvass THEY HAVE NOT BEEN ASKED!1
Introduce yourself and ask your colleague a few questions to understand what causes he or she cares about.
Share and express what motivates you to contribute to the GCWCC.
Explain to your colleague that he or she can give to United Way, HealthPartners, or any other Canadian charity.
Answer questions and concerns.
Ask your colleague to give to make a difference in the community.
Key message: 2
Every donation has an impact, no matter the amount! 3 4
Canvassing your peers can be unsettling and you may be uncomfortable going to meet your colleagues.
Have the courage to overcome this discomfort; you are there for your community – it is thanks to you that beneficiary organizations can carry out their work!
Some advice:
Start by meeting the colleagues with whom you are most comfortable – first meetings are the most intimidating, give yourself a chance to be comfortable!
Validate if it is still a good time to meet with you.
Thank your colleagues for agreeing to meet with you.
Be yourself. Your enthusiasm and commitment will inspire your colleagues
Your colleagues may not want to give; don’t take it personally! 5
The main reason why a person does not give, is that
THEY HAVE NOT BEEN ASKED!

47. Step 3: Follow up 1
Make sure you have reached out to all of the colleagues on your list – follow up if necessary.
Follow up on questions that you were unable to answer in person.
Inform your campaign leader of your canvassing progress.
Thank your colleagues for their time and generosity! 2 3
Your colleagues are human. They may forget, think they have more time... They may have lost their donation form (or link to ePledge), or they may need to talk to their spouse before making a decision about a donation.
Some of your colleagues may be working from home, part time, vacation / traveling etc…
For all of these reasons, follow-up is useful!
However, be mindful of donor confidentiality.
Make sure that you have clearly indicated the deadline for making a donation.
The sooner the forms are returned to us (to your treasurer and then to your local United Way), the easier it is for us to track campaign progress and ensure that cheques and credit cards are processed quickly. 4

48. Putting it into practice
Think about how you would approach a colleague...
In teams of two; get started!
There are all kinds of ways to approach a colleague, and make the ask. You have to find a way that works for you, that feels natural.
The best way to seem natural is to make a connection with your own experience. “Personally, I choose to give because... I would like to ask you to join us in supporting a cause that is close to your heart.”

49. TRADEX HELPS YOU HELP OTHERS!
Tradex a mutual funds for public servants, and a long time supporter of the GCWCC
Through the RESP program, operated by Tradex, you can get tax credits and give to the GCWCC campaign!
Contact the Tradex team and find out about how they can help you invest in your kids (or grandkids) future, while investing in the kids of our community!
Enrollment is quick and easy!
Tradex donates an amount matching 5% of your RESP contributions made through this program to the GCWCC. Your contributions are deposited in deferred sales charge funds with a 6 year hold period. This produces a 5% commission, which we donate in your name and you receive the tax receipt.
Contributions can be made monthly, bi-weekly or in a lump sum
New RESP’s can be invested in Ethical family of funds, a leader in socially responsible investing.
Donations help programs in your community, such as those that assist children to acquire the basic skills they need to succeed in school
Tradex proudly supports the GCWCC since 2012

50. Contact the Tradex teamor
Transfer your RESP with TRADEX:
Donation to the GCWCC
Tax credit (for you)
No trap!!!
Registered Education Savings Plan (RESP)           
Helps save for a child’s education                                                                                               
The Government of Canada provides a cash grant of 20% of contributions, up to $500/year per child until age 17
The grant room is cumulative to a total of $1,000 in any one year

51. Technical aspects

52. The various payment methods
Phoenix has been processing donations via payroll deductions without any issues since its implementation in February 2016.
However, there are other ways to give!
ePledge
Paper form
Payroll deduction X
Credit card (one-time or recurring monthly deduction(s))
Cash payment
Cheque
PayPal
It is also possible to give via direct debit, life insurance and gift of shares  consult the local GCWCC manager (United Way/Centraide).
Beware: due to new requirements from Visa and some credit card processors, GCWCC managers might need to reach out to donors who give by credit card on a paper pledge form, to get their CVV and process the transaction.

53. Give online with ePledge
Please note that each federal organization has its own link to access ePledge
Find the URL of your own organization here: e/give-now.html
The user guide explains the various steps to making a donation.
Remember that even if you are on ePledge, your role as an Ambassador is incredibly important.
ePledge makes giving easier, but does not replace having a face-to-face conversation with your peer, and actually asking.
familiarize yourself with the donation platform before you start canvassing. (The user guide explains the various steps to making a donation.)
Please note: there is a URL (web address) for each federal organization.
In order for a donation to be properly accounted for, be careful to:
Use your own organization’s URL
Choose the region that applies to you
Indicate the postal code of your workplace
For payroll deduction to begin as of the first pay in January:
Provide the correct PRI (beware of errors!)
Make your donation before December 5 to allow the payroll centres to process the donation. (Donations made after that date will be applied to a subsequent payroll.)
If you have any questions about ePledge, please feel free to contact the platform manager, United Way Centraide Ottawa:
(613) 

54. GCWCC Pledge Form

55. Administration costs
The GCWCC is one of the most effective ways for federal government employees and retirees to donate to your favorite charities.
Fundraising costs for the Charity Campaign are maintained at 15% or less, which is comparable to other charities. We are working on 2018 data and will update the data as needed.

56. In conclusion

57. What to keep in mind Raise awareness Canvass Thank
A person must feel moved to give!
Share your own reasons for giving and use the examples of United Way and HealthPartners
Canvass
A person will not give if you don't ask them!
Objective: 100% individual peer-to-peer canvassing, in person
Let your colleagues' generosity shine and make them proud of their action!
People will remember the thoughtfulness you show in thanking them. Never miss an opportunity to thank donors!
Thank

58. Thank you! Thank you for being true ambassadors
You will make a major difference in the lives of thousands of people.
You play a major role for the thousands of organizations supported each year through the GCWCC.
You inspire your colleagues to act and make a difference.
It is thanks to your work, effort and dedication that the federal public service can have such a significant impact in our communities.
Be proud of what you are doing.
There will be times when you feel discouraged or pushed for time during the campaign; remember that what you do is extremely important for hundreds of thousands of people who depend on the support of Canadian charities.
THANK YOU for supporting your community!