1. Reinvent Your Brand
Jo Miller

2. I HAVE SOME UNIQUE
KOALAFICATIONS

3. Are you the best kept secret in the organization?
Are you the best kept secret in your organization?

4. Key question: How can I reinvent how others perceive me?
Claim Your Leadership Niche
Up-Level How You’re Perceived
Amplify Your Accomplishments
Rally Your Crew

5. Carla Harris Vice Chair, Managing Director, Senior Client Advisor, Morgan Stanley
“Perception is the copilot to reality. How people perceive you will directly impact how they deal with you.”

6. Your brand is what people say about you when you’re not in the room.

7. Think of someone you know who’s built an outstanding personal brand.

8. Think of someone you know who’s built an outstanding personal brand.

9. I. What’s Your Superpower? Claim Your Leadership Niche

10. What’s Your Career Superpower?

11. People who use their strengths @ work every day are…
3 x more likely to report excellent quality of life
6 x more likely to be engaged
8% more productive
15% less likely to quit
Source: Sorenson, S. How Employees' Strengths Make Your Company Stronger. Gallup (2014).
Source: Sorenson, S. How Employees' Strengths Make Your Company Stronger. Gallup (2014).
Sources: Peterson, C. et al. “Strengths of character and work.” Oxford handbook of positive psychology and work (2010).
Sorenson, S. How Employees' Strengths Make Your Company Stronger. Gallup (2014).
Sources: Peterson, C. et al. “Strengths of character and work.” Oxford handbook of positive psychology and work (2010).
Sorenson, S. How Employees' Strengths Make Your Company Stronger. Gallup (2014).
Sources: Peterson, C. et al. “Strengths of character and work.” Oxford handbook of positive psychology and work (2010).
Sorenson, S. How Employees' Strengths Make Your Company Stronger. Gallup (2014).
Sources: Peterson, C. et al. “Strengths of character and work.” Oxford handbook of positive psychology and work (2010).
Sorenson, S. How Employees' Strengths Make Your Company Stronger. Gallup (2014).

12. ____% of workers get to use their strengths every day.
Strengths are vastly underleveraged
____% of workers get to use their strengths every day.
< 20
Less than 2 in 10 workers strongly agree that they get to use their strengths every day.
“How to do what you love,” by Marcus Buckingham

13. Your Leadership Niche
Strengths
Value
Passions

14. Up-level How You’re Perceived
II. Boss Up Your Brand
Up-level How You’re Perceived

15. “My ‘get ‘er done’ mentality—as the go-to person, and the only one who knew how to do certain things—got in my way of moving ahead. I couldn’t step out of my own role to take on new opportunities.”
— Dona Munsch

16. Transitioning From Doing to Leading
Tactician
Optimizer
Subject matter expert
Problem-solver
Smartest in the room
YOUR SUCCESS
Strategist
Transformer
Thought leader
Agenda-setter
Force multiplier
TEAM’S SUCCESS

17. Go-to person for corporate strategy
Analyst
The change agent
Program Director
Go-to person for corporate strategy

18. Cross-team bridge builder Fixer and firefighter
Complexity calmer
Cross-team bridge builder
Fixer and firefighter
Leader of teams that accomplish big dreams
Master disruptor
Process evolver 
Talent whisperer
Transformation strategist
Unleasher of team energy
Social justice executive
Trendspotter
Bomb diggity change ranger

19. “Make your brand scalable.”
— Krista Thomas, Global Head of Marketing, VideoAmp

20. Ask Yourself Where do I want to be in 3 years?
What brand do I need to become known for now, in order to get there?

21. Your Brand Must Evolve as You Develop Your Career
Senior-level brands Visionary. Thought leader. Culture catalyst. Transformational change leader. Futurist. Intrapreneur. Rainmaker. Charismatic leader. Leader who develops leaders. Quiet leader. Mid-level brands Strategist. Innovator. Subject matter expert. Customers’ champion. People motivator. Process improver. Project leader. Team catalyst. Fixer. Builds things that work. Turnaround architect. Entry-level brands Valuable contributor. Team-player. Specialist. Go-to person. Tactical executor. Idea generator. Optimizer.

22. Pre-order now. Launching December 13th.

23. Bring Your Brand Statement to Life
Presentation Title Slide
Signature
Resume/ LinkedIn Headline
Performance Reviews: “I’d like to position myself as…”
Share Aspirations: “My ultimate goal is…”
30-Second Commercial: “Come to me when…”

24. 30-Second Commercial Name & job title Brand
I’m responsible for…a, b, c
Come directly to me when you need…x, y, z

25. Dr. Neeli Bendapudi President, University of Louisville
“Your brand is a dynamic, living entity. It’s the experience others have when they interact with you. It’s not what you say. It’s how you act.”
Compassion and tenacity.

26. III. Amplify Your Accomplishments Don’t Be the Best-Kept Secret

27. Nora Denzel Board Director, Talend, AMD, Ericsson
“It’s not what you know and it’s not who you know. It’s who knows what you know.”

28. Work hard on the right initiatives
Work less
Work hard on the right initiatives

29. Women and minorities do more “office housework.”

30. Align with your Aspirations
Amplify the
Accomplishments that
Align with your Aspirations

31. Own Your Authority
Adapted from Selena Rezvani, author of Pushback: How Smart Women Ask―and Stand Up―for What They Want

32. Exercise Instructions:
Own Your Authority
Exercise Instructions:
Person A = the foremost expert on her or his topic.
Person B asks Person A questions.
Person A answers questions with total authority.
Questions:
How did you become an expert on [pickles]?
Tell me about the origin of [pickles].
What does the future look like for [pickles]?

33. Exercise Instructions:
Own Your Authority
Exercise Instructions:
Person B = the foremost expert on her or his topic.
Person A asks Person B questions.
Person B answers questions with total authority.
Questions:
Why are you an expert on [kangaroos]?
Tell me about a disruptive trend concerning [kangaroos].
What’s your future prediction for [kangaroos]?

34. Don’t be the best kept secret
Work less
Work hard on the right initiatives
Amplify your accomplishments
Own your authority

35. The Five People You Need in Your Corner
IV. Rally Your Crew
The Five People You Need in Your Corner

36. (Your “Sphere of Influence”)
The most important asset you will build in your career:
Your network
(Your “Sphere of Influence”)

37. WHO HOW
Sara G. Stefan L.
Sara’s admin Sara & Stefan’s boss
Attend company social event. Request an informational meeting. Arrive early/stay late for staff meetings.
Invite for lunch/coffee. Ask HR for invitation to next executive roundtable.

38. 5 Key People to Have in Your Network

39. 1. The Connector Knows (and gets along with) everyone
Loves to make introductions

40. 2. The Informational Powerhouse
Is highly knowledgeable about the organization
Has information in advance about new projects, opportunities, re-orgs, resource allocations, budget changes, etc.
Filters useful information from gossip or ‘noise’

41. 3. The Influencer Has the ability to make things happen
Gains agreement and collaboration from teams
Their early support can guarantee the success of your ideas and projects

42. 4. The Mentor

43. 4 S’s of Mentoring Successes
Stories
Situations
Self-awareness
Skill-building

44. 5. The Sponsor

45. Cindy Kent Board Director, Best Buy
“Sponsors will use their internal political and social capital to move your career forward within an organization. Behind closed doors, they will argue your case.”

46. What’s the difference between mentors and sponsors?

47. “Four U.S.-based and global studies clearly show that sponsorship — not mentorship — is how power is transferred in the workplace.”
“Why You Need A Sponsor — Not A Mentor — To Fast-Track Your Career,” Business Insider, September 9, 2013

48. … and feel more satisfied with their career advancement.
People with sponsors are at least 22% more likely to ask for stretch assignments and raises.
… and feel more satisfied with their career advancement.
“The Sponsor Effect: Breaking Through the Last Glass Ceiling,” Harvard Business Review, January 12, 2011
“The Sponsor Effect: Breaking Through the Last Glass Ceiling,” Harvard Business Review, January 12, 2011

49. So… how do I get a sponsor?
There’s no silver bullet…

50. Attracting the Advocacy of Influential Sponsors
1. Perform! 2. Find out who the good sponsors are. 3. Network beyond your immediate workgroup and management chain. 4. Raise your hand for opportunities to work with potential sponsors. 5. Make your value visible. 6. Have clear career goals and share them with leaders.

51. 5 Key People to Have in Your Network
The Connector
The Informational Powerhouse
The Influencer
The Mentor
The Sponsor

52. Key question: How can I reinvent how others perceive me?
Claim Your Leadership Niche
Up-Level How You’re Perceived
Amplify Your Accomplishment s
Rally Your Crew

53. And keep at it until your old brand is cancelled.
Your work doesn’t speak for itself. When you keep your head down, you silence your voice and submerge your influence.
Raise your voice. Communicate your brand Make your value visible. Amplify your accomplishments.
And keep at it until your old brand is cancelled.
Woman of Influence: 9 Steps to Build Your Brand, Establish Your Legacy, and Thrive by Jo Miller