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Kairos Resource Recruiting
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Story of Two Ad Councils
- Called to do God’s Work Representing Christ to Participants/Guests - Inspired & Motivated
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Ad Council “A” Struggles Getting Team Members Struggles with Funds
Veteran Team Members Burning Out
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Ad Council “B” Plenty of 1st Time Team Members Raises Excess Funds
Leaders Identified 2-3 years in Advance Thinking of Starting at Another Prison
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What’s the Difference? Same Passion for Christ’s Work One Burning Out
One Vibrant & Growing
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In Volunteer Recruiting
The Best Practice In Volunteer Recruiting (and Fund Raising) Tell God’s Story Harvest the Fruit
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Two Parallel Strategies
Planting the Seeds Raise Awareness in Christian & DOC Communities Harvest the Fruit Telling God’s Story & Asking for “Interest”
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Planting the Seeds Print Media Radio TV
State Chapters and Advisory Councils Print Media Radio TV
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# 1 Harvesting the Fruit Make Presentations Advisory Council
(Tell God’s Story)
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# 2 Harvesting the Fruit Outreach Coordinator Advisory Council
a. Record Interests b. Send Info
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# 3 Harvesting the Fruit Team Mailing Party Advisory Council
New Presentations Pre Weekend Mailing Growing List of Supporters Post Weekend Mailing
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Step By Step to Success
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1. Make Presentations Not Everyone Can Do As Well
Form a “Speakers Bureau” Train the Presenters
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Select the “Story” See Videos on mykairos.org Newsroom/Videos
Some Examples Are: God’s Special Time, Kairos Changes Lives, Changed on the Inside, Paul Gray Promotional and Testimonial Videos
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You Have to Actually Schedule Presentations
Secret # 1 You Have to Actually Schedule Presentations
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Give the Presentation Before the Video
Share about Kairos/Personal Experiences 2. Video 3. After the Video Collect “Interest Cards” Paint a Picture of How They Can Be A Part of This Mission of God
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You MUST Collect Interest Cards WHILE the Spirit is Moving
Secret # 2 You MUST Collect Interest Cards WHILE the Spirit is Moving
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2. Record the Interests Ad Council Outreach Coordinator
- Send Add’l Info Letter - Send Volunteer Brochure - Send Next Team Leader Interested Volunteer Info
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Build Interest & Relationship
Secret # 3 No “Quick Fix” Build Interest & Relationship Never Stop Giving Opportunity to Participate
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Implications You WILL Spend Money on Postage
Secret # 3 Implications You WILL Spend Money on Postage
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3. Ask People to Be Part of the Journey
Team Mailing Party Prepared by Outreach Coordinator Team Prays Over & Assembles
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Say THANKS to Everybody
Secret # 4 Say THANKS to Everybody
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Send Local Press Release
Announcements Testimonial Stories TO: Churches (Newsletters) Local Radio/TV/Newspapers Raising Local Community Awareness
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Ministry Tools Recruiting and Outreach Downloads Brochures
Elevator Speeches Kairos Pullup Banner Merchandising Agreement All can be found on mykairos.org
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Special Considerations
Minority Team Recruiting Kairos Outside Guest Recruiting
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Minority Team Recruiting
Start with Respect Fundamental Cultural Differences Do Exist No Right or Wrong Cultural Attributes
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Minority Team Recruiting
Relationships are Critical Involve Key Spiritual Leaders Strive for the Leader to Serve on the Team God’s Team is much better when ALL Christians unite
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Minority Team Recruiting
Hispanic Culture Values Family Relationships are Critical Build a PERSONAL Relationship Present Kairos Story Together
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Minority Team Recruiting
Asian Culture Values Respect Listener Responsible for Understanding the Message Insult to ask “Do you Understand?” Less Formal – More Sharing
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Kairos Outside Guest Recruiting
Focus on Best Practices Organize Around Best Practices Best Practices (included in Ezra-KO)
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Kairos Outside Guest Recruiting
Best Practice #1 Advisory Council is Responsible Ongoing Process OL #1 Taps into it
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Kairos Outside Guest Recruiting
Best Practice #2 Work With Local KI Community Build Warm Relationship Proactive Contact with KI Weekend Leader for Liaison Pkg
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Kairos Outside Guest Recruiting
Best Practice #3 Go Where the Guests Are! Visitation Services Shelters, Clinics, Laundromats Leave/Post KO Brochures
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Kairos Outside Guest Recruiting
Best Practice #4 “Everybody” Knows Somebody Guests Don’t Wear Signs Seek People Who Will Connect
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Kairos Outside Guest Recruiting
Best Practice #5 Tell the Story How Active is my Ad Council? Public Service TV Programs
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The Real Secret?
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Team members & urge them to stay involved
Be God’s Hands & Feet By Telling His Story Stay in touch with past Team members & urge them to stay involved
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