1. Your Carriage Trade Advantage

2. An introduction to Carriage Trade
The Carriage Trade luxury property marketing program is designed to uniquely showcase the most distinguished homes in Canada
Our finest properties coast-to-coast
Accessible via our exclusive luxury website – carriagetradeproperties.ca
Enhanced by superior marketing and promotional resources
Supported by premier industry partners in training and international property promotion
With an aesthetic appealing to the most discerning clients
rlpNetwork.com >Marketing >Carriage Trade

3. Does your listing qualify as a Carriage Trade property?
Criteria are designed to secure exclusivity for you and your clients
Price – Your Freehold, Condo or Recreational property listing price is three times the average residential sale price as determined by your local real estate board, or four times the average sale price for Metro Vancouver, Calgary, Greater Toronto and Greater Montreal, (with distinct condo / townhome price threshold versus the average price across all property types for those areas.)
Location – The property is situated in a prestigious, sought-after neighbourhood or on prized acreage or land.
Distinction – The property possesses one or more distinguishing characteristics.
rlpNetwork.com >Marketing >Carriage Trade >Criteria

4. Carriage Trade criteria (cont’d)
Distinguishing characteristics can include:
Amenities
Features that provide unique ownership advantages such as home automation, a library, stables, an observatory, etc.
Design
The architecture and the interior design are luxurious or otherwise desirable
A noteworthy architect designed the home
Special materials or strategies were employed in the home’s construction
rlpNetwork.com >Marketing >Carriage Trade >Criteria

5. Carriage Trade criteria (cont’d)
Property
Situated on coveted land or sprawling acreage
Breathtaking views, inspired landscaping
Waterfront, or mountain location
Exclusive privacy or limited access
History
There is a historical designation or historical significance associated with the residence
Exceptions
Considered by committee upon request where a property’s distinguishing characteristics are sufficiently unique and appealing to luxury buyers
Submit property photos, description and rationale to for a weekday response within 48 hours
rlpNetwork.com >Marketing >Carriage Trade >Criteria

6. Carriage Trade Listing Presentation
Secure your next luxury listing with a presentation that sets you apart
Communicate the full value of your service with polished professionalism
Articulate the Carriage Trade advantage
Leverage visual images and a sophisticated aesthetic to deliver optimal impact
Address your sellers key concerns and diffuse potential objections before they occur
Give your sellers confidence that you have their best interest at heart
Download and customize your Carriage Trade Listing Presentation from rlpNetwork.com.
rlpNetwork.com >Marketing >Carriage Trade >Listing Presentation

7. Exclusive luxury property website
Showcase listings with the ultimate luxury property search experience
Exhibits luxury features with over 30 photos
Demonstrates full property value with expanded property information and larger photos
Includes an enhanced presence on royallepage.ca with Featured Property rotation and distinctive Carriage Trade flag
Over four million consumers per month have access to Carriage Trade listings through royallepage.ca traffic
Properties are prequalified for automatic publication to carriagetradeproperties.ca (see next slide).
carriagetradeproperties.ca | royallepage.ca

8. Automated publication to carriagetradeproperties.ca
Let automated publication do the work for you
Your luxury listings that price-qualify for Carriage Trade will be automatically posted to carriagetradeproperties.ca as well as royallepage.ca with no further action required from you.  You will receive an notification that your property has been published to the website with the option to remove it.
For full details and exception handling information, visit the Automated Publication page on rlpNetwork.com.
rlpNetwork.com >Marketing >Carriage Trade >Automated Publication

9. Distinctive Carriage Trade lawn sign
Require a sign of distinction to differentiate your property
Distinctive Carriage Trade logo reflects a property worthy of special consideration
Sophisticated black background commands attention and stands out from other signage
Chose agent signage or couple company signage with an agent sign rider
Download signage files and the Carriage Trade Identity Guide on rlpNetwork.com and send to your signage supplier for production
rlpNetwork.com >Marketing >Carriage Trade >Signage

10. Effortless luxury property marketing
Create a suite of marketing pieces in minutes with listings data integrated Marketing Centre designs
Full-screen single property websites
Feature sheets
Property brochures
Postcards
Property cards
Select desired designs from Smart Studio on rlpNetwork.com.
rlpNetwork.com >Marketing >Carriage Trade >Marketing Templates

11. LuxuryRealEstate.com Attract foreign buyers from over 200 countries
A global network of over 130,000 of the world’s finest luxury real estate professionals curating the world’s #1 portal for luxury properties – LuxuryRealEstate.com
Over 60,000 properties with an average price of $2.4M and several times more $1M+ listings than any near-peer
Ranks at the top of Google, Bing and Yahoo searches attracting over 500,000 visitors from over 200 countries
Includes access to exclusive webinars and conferences
Includes discounted rates in Luxury Real Estate magazine, Wall Street Journal, duPont Registry and Unique Homes
Refer to our LuxuryRealEstate.com Partner Program for details and partner rates.
rlpNetwork.com >Marketing >Carriage Trade >LuxuryRealEstate.com

12. More than marketing luxury listings
Use these Carriage Trade materials to differentiate your elite service
Client brochure
Presentation folders
Stationery
Client gifts
Personalization requests can typically be accommodated
Custom orders welcome – request a quote for a desired item not currently carried
Order your Carriage Trade promotional materials on The Red Market eStore.
rlpNetwork.com >Marketing >Carriage Trade >Promotional Tools

13. Luxury Properties Report
Leverage our exclusive luxury market intelligence
Curated from a national survey of luxury real estate professionals together with current and historical luxury market data
Features sales and pricing trends, luxury buyer profiles and preferences, and foreign buyer activity
Regional trends and insights for British Columbia, Alberta, Ontario and Quebec with snapshots of Vancouver, Calgary, Toronto and Montreal
Refer to the Royal LePage Carriage Trade Luxury Properties Report, press release and infographic for full details.
royallepage.ca >Info & Advice >Reports & Surveys

14. CLHMS® luxury designation
Earn the industry gold-standard designation with exclusive value
Certified Luxury Home Marketing Specialist® (CLHMS®) training delivered online from respected industry veteran Laurie Moore-Moore
Includes Canadian and Carriage Trade content
Exclusive 15% discount for online training
$420 USD includes exclusive two-year membership in the Institute for Luxury Home Marketing
Inquire about live training hosted by Royal LePage
Visit rlpNetwork.com to learn more and earn your CLHMS® designation online or in person
rlpNetwork.com >Marketing >Carriage Trade >Luxury Designation & ILHM

15. ILHM© member benefits
Market, network, develop and position yourself as a luxury leader
Network and promote referrals via the free online member directory worldwide
Market yourself and your listings online to luxury agents and buyers globally via international MLS, ProxioPro
Stay informed with free webinars, blogs and reports on luxury markets and marketing intelligence
Special rates with duPont Registry, Unique Homes, Ocean Home Magazine and JamesEdition.com
CLHMS® training includes a two-year membership in the ILHM© offering thousands in benefits.
rlpNetwork.com >Marketing >Carriage Trade >Luxury Designation & ILHM

16. Your Carriage Trade advantage in summary
Marketing, promotional and training resources that elevate your distinguished service
Anchored by a sophisticated aesthetic that appeals to the most discerning clients
Listings data integrated property marketing suite you can easily create in minutes
A supporting cast of prospecting and promotional tools to differentiate yourself
Luxury property advertising program targeting high net worth clients internationally
The most respected industry designation and complimentary resources that give you the edge
rlpNetwork.com >Marketing >Carriage Trade

17. Questions, ideas and support
How may we serve you?
For assistance with luxury home marketing, for a prompt response.
For more information on Carriage Trade visit rlpNetwork.com >Marketing >Carriage Trade