2. District Member Town Hall Meeting
March 20, 2019

3. Agenda
Welcome and Introductions
District Background
Finance & Budget
Application and Approval
Q&A

4. District Background

5. District Background
The Dallas Tourism Public Improvement District is modeled after similar successful initiatives around the country, but the first in Texas.
It is designed to significantly increase the funding available to market and provide incentives to enhance Dallas’ performance as a convention and tourism destination.

6. District Background
The District is funded through hotel properties in Dallas city limits with 100 or more rooms by a 2% assessment on occupied rooms.
The District is managed by a ten (10) member board of directors, made up of participating hoteliers.
3 from properties with rooms
3 from properties with rooms
4 from properties with rooms

7. District Background Collections for the DTPID began in August 2012
Initially established for 5 years.
It was renewed for an additional 13 years (through 10/31/2029).
Budgets are approved annually by the city.
Funds are administered by VisitDallas through a contract with the DTPID Board of Directors.

8. District Service Plan Incentives & Sales Efforts 42.5%
Marketing (Promotion/Advertising) %
Site Visits & Familiarization Tours %
Event Funding Application Pool %
Operations/Research/Administration %
Total Expenses %

9. District Service Plan Notes
10-to-1 Return on Investment
5% assumed annual growth
1% assumed reserve fund investments growth
All assessments stay with the District.
Any balances remain in their budget category.
Incentive funds are committed to future scheduled events. These funds will not be expended until the event occurs.

10. Finance

11. VISITDALLAS | COPYRIGHT 2018
Budget Distribution
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12. VISITDALLAS | COPYRIGHT 2018
FY19 Budget & Plans
Sales Incentive, Efforts & Events
5675+
Promotions/Incentives-Direct
4,359,021
5670
Promotional Items/Gifts
230,387
5370
Rent-Equipment/Booth
226,896
5572
Sponsorship-Industry/Assoc
1,223,493
$ 6,039,796
Marketing Efforts
5627
Advertising-Consumer
2,840,563
5628
Advertising-Trade
757,483
5300
Advertising Contracts
1,082,119
5301
PR Contracts
436,338
5674
Creative/Production
541,060
$ 5,657,564
Site Visits & Familiarization Tours
5505
Hotel-Non-Staff
153,591
5506
Meals-Non-Staff
460,773
5507
Airfare-Non-Staff
115,193
5508
Transportation-Non-Staff
5509
Reception/Entertainment
422,376
5377
Rent-Facilities
$ 1,305,524
Application Pools
5672
Event Funding Application Program
1,309,015
Individual Hotel Application Program
872,677
$ 2,181,692
Operations/Research/Administration
5319
Insurance-Professional Liability
17,454
5310
Legal & Audit
69814
5000
Labor/Administration
174,535
5629
Research
349,071
$ 610,874
KBHCCD & Association Support/Other
5900
Operating Services – KBHCCD
500,000
5710
Professional Services – Assoc.
994,852
5998
Reserves/Unallotted
163,234
$ 1,658,086
$ 17,453,536
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13. VISITDALLAS | COPYRIGHT 2019
Performance
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14. VISITDALLAS | COPYRIGHT 2019
Collections
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17. Individual Hotel Application Program

18. Program Overview
The Individual Hotel Incentive Program is designed to provide DTPID participating hotels the opportunity to apply for funding to attract additional in-house meetings to their properties.
As with all other DTPID expenditures, the program is subject to 10-to-1 return on investment (hotel room night revenue generated).

19. Program Overview Program limited to 5% of DTPID budget annually.
District properties limited to $100,000 annually.
Limited to single property events.
Limited to events using 10% of property inventory at peak.
Events receiving other DTPID funds are ineligible.

20. Program Process
Identify target meetings/groups (not currently booked):
New - incentive to attract new business
Retention - incentive to retain or grow existing business
Forecast potential room lodging revenue:
room block x room rate
Up to 10% (reimbursement) available for incentives

21. Program Process Submit application 60 days prior to event.
Approval subject to funding availability and acceptance by program administrator.
Submit final report within 30 days after event.
Reimbursement payment will be made within 30 days of receipt and acceptance of final report.

22. Example
Corporate group considering Dallas area meeting in June of 2019.
Up to 50 rooms for 3 nights.
Incentive could help DTPID hotel win business from non-participating hotels and properties outside city limits.
Multiple properties may apply, but only one win.

23. Example Forecast potential room lodging revenue:
50 rooms x 3 nights x $159 room rate = $23,850
10-to-1 ROI requirement:
$2,385 maximum funding available

24. Example
Submit application and receive approval from program administrator.
After event submit final report showing actual lodging revenue.
Reimbursement will be amount originally approved or 10% of actual lodging revenue, whichever is less.

25. Program Performance 34 district properties have participated
614 applications
206 won group business opportunities
Almost $1,000,000 paid to hotels for incentives
Almost $15,000,000 in hotel lodging revenues
15 to 1 Return on Investment

26. Q & A