1. Observational Learning
Module 17

2. Albert Bandura and Observational Learning
Module 17: Observational Learning

3. Observational Learning
Learning by observing and watching others (the model)

4. Model
In observational learning, the person whose behavior the subject watches and imitates

5. Modeling
The process of observing and imitating a specific behavior

6. Albert Bandura ( )
American psychologist who has done major studies in observational learning
Studies the consequences a model has on subjects
Bobo Doll experiments

7. Bobo Doll Experiments
Children watched an adult model show aggressive behavior toward a bobo doll
Three experimental conditions:
The model was praised.
The model was punished.
The model received no consequences for the aggressive behavior.

8. Vicarious Learning
Learning by seeing the consequence of another’s behavior

9. Modeling Requirements
Bandura suggests four requirements for effective modeling to occur:
Attention
Retention
Ability to reproduce the behavior
Motivation

10. Bobo Doll Experiment

11. Observational Learning in Everyday Life
Module 17: Observational Learning

12. Antisocial/Prosocial Behavior
Antisocial behavior - negative, destructive unhelpful behavior
Prosocial behavior – positive, constructive, helpful behavior
Both types of behavior can be modeled effectively.

13. Observational Learning of Violence From the Media
Module 17: Observational Learning

14. The End