1. East Coast Brokers’ Meeting
Recruiting

2. Agenda Recruiting & Retention 2016 Results 2017 Programs & Services
2015 vs 2016 Full Year Results (National and East Coast)
% of Companies Neutral or Growing (National and East Coast)
Q3 Recruiter of the Year Interim Status
2017 Programs & Services
Recruiting Training and Group Coaching Program
New Broker CRM Integrated with Coaching Program
New Marketing Materials
Brokerage Satisfaction Survey

3. Overall Company Performance
In 2016, 71% vs 61% of companies were growing or net neutral in 2015.

4. Recruiter of the Year Top 12
As of Q3, here is the current leaderboard. We have some repeat leaders from years past as well as new companies joining the top 3.
Top 12
Division 1
Brant Realty
Integrity
100 Mile Realty
Division 2
Global Force
duQuartier
Golden Ridge Realty
Division 3
Flower City Realty
Kelowna
Wolstencroft Realty
Division 4
Signature Realty
Atlantic
RCR Realty

5. Wade Webb Credentials
Wade has helped grow Royal LePage Kelowna from 157 to 213 agents over 3 years. He’s now generously sharing his knowledge with others.
Accomplishments
Recruiter of the Year 2014
2013: 20 gross recruits
2014: 22
2015: 28
2016: 51 (Vying for 2016 Recruiter of the Year)
2017/18: Move up to Division 4?
BrokersBoost Pilot Results
Trained 18 brokers with positive survey results
100% would recommend the program
Results
25% of companies showed gross recruiting increases of 25 – 35%
Hired 24 managers, completed 30 acquisitions. Was trainer, recruiter, Director Professional Development, GM, VP all before he became President. Clients include Bershire Hathaway Fox and Roach (Number 1 in Berkshire Hathaway), Shorewest Realtors (Number 1 in Wisconsin), FC Tucker (Number 1 in Indiana), Coldwell Banker Howard Perry and Walston (number 2 CB in US), etc. In addition, for the results, two of these firms were in Lou’s traditional 6 session program with one year of monthly in-market follow ups and one was on the 6-week program with webinar follow up for three months. Our program is different, somewhere in-between these two program but the results should still be positive.

6. BrokersBoost Testimonial
“I want to take a minute to thank you both for all of the help you have provided this year. When I took over in January we had about 32 or 33 Realtors in our office. Today we have 41 with 5 people that wrote the test in early December. We have been very blessed.” 
David Black, Broker
Royal LePage Prince George
Last year, we had 105 brokers recruit 428 agents on the Buffini Coaching and Accountability Program which was fabulous. When we surveyed participants, some of what we heard that people wanted was…

7. BrokersBoost
BrokersBoost provides a step-by-step guide to recruiting inside and outside of the brokerage.
Program Topics
Where Have You Been? Past? Present?
Why and Where To Recruit
Company Culture
Building Relationships
Building Recruiting Awareness
Retention Database
Adding Value
Recruiting Your Own
Building Systems and Tools
Hiring New
Recruiting Inside and Out
Game Changers
Coaching and Training
Scripts and Dialogues, Recruiting Experienced
Recruiting Interview
What To Do When They Arrive
Last year, we had 105 brokers recruit 428 agents on the Buffini Coaching and Accountability Program which was fabulous. When we surveyed participants, some of what we heard that people wanted was…

8. BrokersBoost Costs
Royal LePage can offer this program to you at a co-funded cost of $600. It retails at $1,200 but Royal LePage will pay half.
How can I Sign Up?
Coaching Session Options
Monday, April 2pm ET
Wednesday, April 2pm ET
Monday, April 2pm ET
Wednesday, April 2pm ET
All Groups: 15 session run with July and August off
Sign-up Forms
On your tables, please fill in the forms and provide them to me.
If you need more time to decide, please the form to
If you’d like more detail on the program, more detail is on my.rlpnetwork.com > RecruitmentTraining

9. New Broker CRM
The new Smart Studio is designed to help you grow your business too! Launches late March to early April.
Nurture your database of prospective recruits and retain the team of professionals you’ve worked hard to build
CRM – Rank and classify your current agents and prospective recruits, and funnel all of your recruiting leads into the same database, regardless of source
Action plans – Automate best practice recruiting activities for new and experienced agents and support retention by systematically demonstrating care, coaching, support
Drip campaigns – Stay in touch to nurture and convert new and experienced recruits, and reinforce value with your existing sales team to mine referrals to your brokerage
Marketing templates – Same great tools now feature edit-in-place technology for quick and easy creation
Action Plans - Retention:
A+ Retention Plan – For top producing agents with a positive attitude
A-B Retention Plan – For strong to medium agents who fit well in your brokerage culture
C-D Retention Plan – For struggling to low producing agents who need to be managed up or out
Action Plans – Recruiting:
New Agent Recruiting Plan – Prospects who are newly licensed or currently in the process of earning their license (3 month plan)
A+ Experienced Recruiting Plan – Experienced agent prospects who are HIGLY valued for your brokerage (365 day plan)
A-C Experienced Recruiting Plan – Experienced agent prospects who are valued for your brokerage (365 day plan)
Perpetual Recruiting Plan – For all prospects who have completed any of the initial recruiting plans (365 day plan)
Drip Campaigns:
Value Proposition campaign – 11+1 customizable drip highlights a unique feature of our value proposition (weekly or monthly drip options)
Testimonial campaign – 11+1 customizable drip provides a testimonial corresponding to a unique feature of the value proposition (weekly or monthly drip).
Marketing Templates - Same tools now feature edit-in-place technology for quick and easy creation
Co-op cards and s (“Your clients must love your service and professionalism” – or – “Collaborating with you always exceeds expectations”)
We’re Hiring event flyer
Broker Welcome ( and social media post announcing your new hire)
Agent Announcement ( and social media post announcing recruits new gig)

10. New Marketing Tools
The Smart Studio launch is only the beginning! Watch for a developing suite of valuable tools and resources.
New action plans, drip campaigns and marketing templates will continue to develop and optimize your opportunities
Action plans
Onboarding Plans: Optimize success from Day 1 with plans for new and experienced agents
Marketing templates, scripts and templates
Recruiting scripts, interview questions, ‘Coffee Talk’ career event flyer, and more
Drip campaigns
Pre-licensing Campaigns: Be the destination broker by managing expectations and providing timely and valuable information for people considering a real estate career
New Testimonial Campaign annually to keep those monthly drips pumping

11. Brokerage Satisfaction Surveys
50 companies and ~ 3,800 agents have been surveyed to understand how each brokerage could improve agent satisfaction, retention and referrals.
Why?
Growth: How well positioned are you for growth? Are your agents satisfied and will they refer you in the process?
Operational Excellence: How strong are your processes and how well will they scale?
Best Practices: Read the system’s list of diagnostic questions to help you find solutions if you are below the industry norm.
Service
25 question agent survey software
In-depth one-on-one review
Cost & Timing
Included every 3 years if 35+ agents
Summer signup, fall kickoff
Content

12. Agent Satisfaction Survey Benefits
In Brokers’ words:
Higher Response: Compared to other surveys, the response rate was double and there was much greater honesty in the answers
Validation and Prioritization: Often a broker is aware of the issues but may not always know what’s most important to fix first. This provides prioritization information.
Ability to Really Hear and Respond to Agents: By actioning responses, agents feel heard and appreciated.
Isolation of Issues to Specific Offices: In a multi-office scenario, office-specific issues are highlighted
Highlights Some Deeper Unknown Issues: An issue that was thought to be resolved showed that it really hadn’t been.
Content

13. Questions?
Thank you!