1. Royal LePage Shelter Foundation
Ontario Leadership Meeting January 23, 2019

2. Agenda
Using the Royal LePage Shelter Foundation to enhance your company culture
Helping your agents to use the Shelter Foundation in their business
What’s coming up in 2019

3. 2018 was another great year
20th Anniversary and 10th Annual National Garage Sale for Shelter
Record fundraising at the National Sales Conference
Received the AFP Philanthropy Award for “Outstanding Corporation”
Added 12 new shelter partners including one that helps prevent family violence in Inuit communities (Nunavut)
Nationally, we raised more than $2 million taking us to $30 million raised!

4. In 2018, a woman was killed every 2.5 days
Why we help
Close to half a million children are exposed to abuse in the home
In 2018, a woman was killed every 2.5 days
6,300 women and children

5. Why support the Royal LePage Shelter Foundation?
People are turning to the private sector and asking that companies respond to broader societal challenges.
- Deloitte: 2018 Global Human Capital Trends
Charitable giving and corporate philanthropy are a key pillar of consumer satisfaction. Simply put, people like to work with or buy from good people.
- Give Group, 2016

6. Enhancing your company culture: Why is this important?
94% of executives and 88% of employees believe a strong corporate culture is important to a business’ success.
Strong correlation between people who say they feel happy and valued at work and those who say their company has a strong culture.
Deloitte: 2018 Global Human Capital Trends

7. Enhancing your company culture: Why is this important?
The companies who are named Best Place to Work tend to have strong, positive corporate cultures that help employees feel and perform their best.
Research found that employees’ overall ratings of their company’s qualities – including collaboration, workplace environment and values – are rated 20% higher at companies that exhibit a strong culture*.
Forbes Magazine, August 2018
* Conducted by CultureIQ

8. Enhancing your company culture by using the Royal LePage Shelter Foundation
Corporate giving improves company culture.
Charitable giving is an opportunity for companies to reinforce their purpose – their greater cause, beyond products and services – and help their people connect to that purpose.
78% of employees who are provided multiple charitable opportunities expressed support for their company’s values as compared to 50% of employees at companies that do not organize charitable events.
O.C. Tanner – a global company that offers products and services to help people thrive at work
O.C. Tanner (2018): Survey of 1,000 employees at companies across the U.S. to understand how they perceive corporate charitable giving

9. Enhancing your company culture by using the Royal LePage Shelter Foundation
In organizing and offering charitable opportunities for employees, companies can create strong traditions.
Promotes a sense of pride and ownership.
Creates greater engagement and loyalty.

10. Enhancing your company culture by using the Royal LePage Shelter Foundation
People are happier when they work for generous companies.
Happier and more engaged people benefit the company in numerous ways – improved productivity, better relationships, more corporate growth.
Your agents become recruiters for you!
Your agents gain more business because their pride and satisfaction in their company is evident to others.

11. Enhancing your company culture: Why is this important?
Benefits of having a strong culture within a real estate brokerage:
Competitive advantage in recruitment
Loyalty and retention
Job satisfaction
Collaboration – a positive culture facilitates social interaction, teamwork and open communication
Better work performance and higher productivity
Increased workplace morale
Decreased stress

12. Use the Royal LePage Shelter Foundation to create a strong positive culture by:
Providing meaning
Encouraging positivity
Fostering social connections

13. Enhancing your company culture by using the Royal LePage Shelter Foundation
Set up a Shelter Committee in your office – encourages collaboration, social connections, shared goals
Invite your Shelter representative (staff, volunteer) to speak at your team meeting at least once a year
Once a month, organize a simple Shelter fundraiser in the office that gets your agents working together – bake sale, potluck or soup lunch, crazy hat or tie day

14. Enhancing your company culture by using the Royal LePage Shelter Foundation
Use holidays as ways to celebrate – Valentine’s Day, Mother’s Day, Christmas – by gathering donated gift cards or putting together gift baskets
Mark milestones with a focus on supporting your local shelter:
Back to School – assemble backpacks with donated school supplies
New Year’s Day – gather toiletries for a “fresh start”
Birthdays – recognize the birthdays of the agents in your office by sending a birthday cake once a month to your local shelter

15. Enhancing your company culture by using the Royal LePage Shelter Foundation
Order Shelter Blooms and get a group of your agents together to plant them at a local nursing home, school yard or at your shelter
Ask your shelter partner if they have a volunteer project that could involve your agents in a tangible way – e.g. gardening, painting, tidying, cooking a holiday meal
Take part in the National Garage Sale for Shelter
Organize a fundraising event which includes agents, clients and the community

16. Events organized by Royal LePage agents/offices
Golf tournament
Bowling, softball, ski day
Movie night
BBQ lunch or dinner
Dance with a live band
Comedy night
Silent and Live Auction
Ask me for more ideas!

17. Best Practices for agents to use the Royal LePage Shelter Foundation in their business
Sign up to be a Commission Donor
Incorporate the Shelter Foundation into existing client appreciation events, e.g. movie nights, cocktail parties
Organize a silent or live auction
Collect pajamas, toiletries or gift cards
Do a pie or pumpkin giveaway in exchange for a donation
Take part in a personal challenge (e.g. marathon) and collect pledges
Help organize a fundraiser, like the National Garage Sale for Shelter

18. Charitable giving supports agents’ marketing efforts
By supporting the Royal LePage Shelter Foundation, your agents will stand out for doing good in your community!
Gives them a reason to contact past clients and exposure to new prospects
Share what they are doing
Buyer/Seller presentations
Client thank you notes
Content for drip marketing campaigns and e-newsletters
Social media
signature, sign riders

19. Royal LePage Shelter Foundation What’s coming up in 2019
11th Annual National Garage Sale for Shelter – May 11
4th Annual Texas Hold’em Charity Tournament – June 19 (Toronto)
Shelter Auction at National HeadStart conference – Sept 19/20 (Kamloops)
Takes place in November
To help a trekker meet their fundraising goal:
saharachallenge.ca
Differentiation – set yourself apart for doing good

20. Thank you to our national sponsors
Presenting Sponsor
National Garage Sale for Shelter Partner
Supporting Sponsor

21. Follow us!
Your Shelter fundraising events are listed on royallepage.ca
Shelter resources can be found on the rlpNetwork

22. Shanan Spencer-Brown
Executive Director Royal LePage Shelter Foundation
Direct: