1. Commercial
IS WHAT WE DO
January, 2016

2. Commercial 2016 Assess Add to offering
Part 1 - Survey existing Commercial members
Part 2 - Survey agents self-declared as Commercial practitioners
Add to offering
More networking
Better referral tools
Full access to RealNet
Promote Recruiting opportunities
Work with you to help you recruit from other brokerages
270 agents in 73 locations.
Surveyed last week - collecting results.

3. Commercial
Survey questions for existing Royal LePage Commercial members
Over the last year, what percentage of your total business (Gross Commission Income earned) was derived from Commercial transactions? From Residential transactions?
What percentage of your business do you anticipate will come from Commercial transactions in 2016?
Please identify which tools you have used in the last six months in support of your Commercial real estate business practice:
Research tools (such as RealNet)
Royal LePage Commercial Marketing Centre Templates
3rd Party Marketing assistance sourced by you
3rd Party Marketing assistance provided by Royal LePage Commercial (i. e. Youman)
270 agents in 73 locations.

4. Commercial
Please rank your sources of Commercial real estate business, from highest to lowest:
Active Prospecting for new business
Repeat clients
Referral from past clients
Referral from residential real estate agents
Referral from family and/or friends
Signage enquiries
On-line listing enquiries
Other (please specify) ________________
What is the one thing Royal LePage Commercial could do to help you improve your business?
270 agents in 73 locations.

5. Commercial

6. RealNet - new for 2016 Build Buyer & Seller Investment Profiles
Most Comprehensive Analysis of Sales Events
Linked Previous Sales Events (back to 1995)
Legally Compliant Identification of Stakeholders & Aliasing
Complete Analysis of Consideration (Mortgages & Details)
Physical Details
Land Use Details
Analyst Remarks and Adjustments
Full Market reports and analysis to share with Prospects and Clients
Interactive Map showing context (listings, other sales and residential developments)

7. Commercial RealNet tracks the largest commercial markets in Canada.
All Commercial brokerages subscribe
Track who the successful Commercial sales agents are in the major markets
Subsidized subscription included in Commercial membership
80% of Commercial sales are NOT on MLS. RealNet tracks all commercial sales over $250,000 in GVA
270 agents in 73 locations.

8. KEY APPLICATIONS Valuation & Underwriting Listing Proposals
Selling Listings
Business Development (“Mining for Deals”)
Negotiation Support

9. Commercial How can I use Royal LePage Commercial to recruit?
Join us for a recruiting focused webinar that will help you articulate the advantages of Royal LePage Commercial and attract agents who practice Commercial real estate to your brokerage. Whether you are working to recruit your first commercial agent, grow your existing office or developing a commercial division this webinar will be of value to you.
Join us on Thursday, February 4th 8:30 Pacific for an exclusive webinar for Broker Managers:
Commercial Recruiting from A to Z.
Presented by Lucie Brusse, National Commercial Manager, learn how to:
identify successful commercial agents
what tools and resources are desired by Commercial agents
the resources Royal LePage Commercial offers to help them compete
and much more

10. Better Business
IS WHAT WE DO
January, 2016

11. Broker Advisory Services
Our Core Promises to Brokers/Owners
Royal LePage will help you maximize your profitability through our powerful brand, unique services suite, and the best training in the industry. Royal LePage Broker/Owners enjoy an unsurpassed level of partnership, expert advice, and industry-leading tools that help them attract and retain high quality agents, realize new business opportunities and achieve profitable growth. 

12. Business Reviews Why? Increase Broker Profitability and growth
Increase Broker Satisfaction
Increase Agent Recruiting/Strengthen Agent Retention

13. Business Reviews How? Agent Survey Benchmarking
Set of financial statements including balance sheet
Market data & local trends review*
Competitor SWOT*
On-site interview (Owner/Manager(s)/Administrator(s))
Brokerage Sanpshot
Financial Analysis
Growth Actions for Prosperity
Peer-sharing facilitation
Follow-up
*Short questionnaire

14. Contact: Heidi Noel Director, Broker Services heidinoel@royallepage.ca
Business Reviews
Contact:
Heidi Noel
Director, Broker Services

15. Teams
Teams can be difficult to manage and often cut into company dollar - why would we encourage them?
A REM article 4 years ago speculated that teams were the future of real estate.

16. Teams
Teams can be difficult to manage and often cut into company dollar - why would we encourage them?
Two reasons - Offence & Defence
A REM article 4 years ago speculated that teams were the future of real estate.

17. Teams
Teams can be difficult to manage and often cut into company dollar - why would we encourage them?
Two reasons - Offence & Defence
Defence = Retention
Offence = Recruiting
We need to focus on teams for two reasons – defence & offence
On defence:
we know that in many markets our competitors are focusing on recruiting your agents away from you through talking about teams.
They’re targeting your existing team leaders of course, but they’re also targeting your independent contractors.
To your relatively new recruits who have gotten their feet under them and are showing progress they’re telling them they should be thinking of forming a team.
To your more established agents who have been longer in the business they’re suggesting they form a team to share their knowledge, allow them to take more time off and to start on a gradual path that will help them collect referrals as they wind down their personal business activity.
On offence:
recruiting teams gets noticed – in the real estate community, in your own office, by your existing team leaders.
Bringing a team in demonstrates momentum and brings you market share.
Bringing in a team provides you with powerful talking points on recruiting interviews and in retention meetings.

18. Teams How can we lessen the challenges of living with Teams?
By creating a team friendly environment with structure.
Royal LePage has developed a proprietary program for attracting, retaining and making the most of Teams.
Please join us for the Team Advancement Program tomorrow from 9am to 1pm.
Pilot of Team Advancement Program was run at the last Ontario Brokers Meeting. Sell-out crowd. Surveyed after to an overwhelmingly positive response.

19. Teams
To assist your teams in making effective hiring decisions, we have partnered with Thomas International to provide access to the PPA (Personalized Profile Analysis). The PPA is a profile assessment based on DISC theory, which is the most widely used model to assess workplace behaviour.
Each PPA report includes:
A 10 page detailed assessment of the candidate
Interview questions specific to the applicant and position
A consultation with a certified PPA Analyst to review the report
We are pleased to offer our 2016 pricing of $89 per PPA report. Payment is simple and can be made via credit card. To get started please contact Victoria Theriault, Manager, Network Services or

20. Supporting & Attracting Teams
IS WHAT WE DO
January, 2016