1. Strategic Business Services
Winter Leadership Meeting
January 2016

2. Agenda www.royallepage.ca rlpNetwork Email Learning Services
Marketing Centre
Red Market
Clientclick

3. www.royallepage.ca Introduce Strategic Partnerships
Building on our best year ever where we saw more than 3 million visits in August 2015, we plan to introduce several exciting new features to further propel momentum in 2016.
Introduce Strategic Partnerships
Partner with reputable national and regional companies to provide added value to consumers searching for local amenities and ancillary services to their real estate transactions
Enrich Listings Data
Source sold listings and other data where available and provide agents with the ability to display their own sold listings on via rlpNetwork

4.
Building on our best year ever where we saw more than 3 million visits in August 2015, we plan to introduce several exciting new features to further propel momentum in 2016.
Enhance Hyperlocal Content
Partner with Canada’s leading market research firm to enhance neighbourhood content and design new searches with insight into consumer profiles and local market statistics
Introduce New Searches
In addition to the Keyword Search launched in 2015, provide consumers the opportunity to search by Travel Time as well as lifestyle preferences and similar neighbourhoods
Fully Mobile
The site will be fully optimized for mobile devices by the end of March

5. rlpNetwork
Following the launch of the new intranet site in February 2015, we saw more than 12,000 users log onto rlpNetwork in March.
Everyone Can Now Access Google Apps
All members of our Network, even those not actively using address, can access Google Apps for Work including Calendar, Drive, Hangouts, and Google+
Unlicensed Assistants
There is a new personnel type in User Administration that has similar rights to an agent but will not display on the royallepage.ca website
Chat Available for Support
Users now have the ability to chat with Royal LePage’s Customer Care Centre during normal business hours via the Help button on rlpNetwork

6. rlpNetwork
Following the launch of the new intranet site in February 2015, we saw more than 12,000 users log onto rlpNetwork in March.
Regional Content
We will soon be able to display unique content by province, region or even city
Broker Shared Calendar
On rlpNetwork, brokers will be able to create local calendars that can be viewed only by agents in their brokerage
Find the Expert
Brokers can promote expert speakers they may have in their office for other brokers to include in training or sales meetings

7.
Since launching with Gmail in 2014, use addresses has more than doubled to over 20,000 licenses.
Enable 2-Step Verification
With an increasing rate of fraud and phishing attacks targeting our industry in particular, it is critical that you protect yourselves, your agents, and your customers by enabling 2-step verification on your account
Distribution Lists
We are currently piloting a way for a broker to send an to their entire brokerage or to a specific location with custom addresses. These distribution lists will be available nationally in the next few months.

8.
Since launching with Gmail in 2014, use addresses has more than doubled to over 20,000 licenses.
Use It or Lose It (but not too much)
Ensure you and your agents are displaying active addresses on RLP.ca
Do not display address if you don’t use it
Please request new addresses only if absolutely necessary. Groups, aliases and distribution lists can often address your business needs.

9. Spring Realtor Marketing Workshop
Listings That Sell: Marketing Your Properties in 2016
Just in time for spring market:
Top requested curriculum from agents – they asked for it and we listened
Learn the latest marketing tools and techniques that sell listings most quickly
Hands-on focus includes the updated Listing Presentation, as well as digital and traditional Listing Marketing Tools and Campaigns from the Marketing Centre
Dates, times and locations coming soon
Make sure your agents and support staff attend. 66% of past attendees say workshop training makes them more productive and 33% have obtained new business as a result!
rlpNetwork.com >Training >REALTOR Marketing Workshops

10. Sales Success webinars in 2016
Over 133,000 hours of sales coaching watched in 2015
Gather your sales team to watch live sessions monthly:
Jan 20: Get off to a fast start in 2016 (Buffini & Co – VP of Coaching, Dave McGhee)
Feb 24: Coaching Tips to Keep You Accountable – (Buffini & Co)
March 30: Increasing Your Competitive Edge – (Genworth)
Schedule published quarterly
More industry-leading trainers!
Recordings available on-demand in rlpNetwork > Training > Webinar Training >Past Webinars
In 2015, we launched the Sales Success webinar series with Chris Leader of Leader’s Edge Training and Laurie Moore-Moore of the Institute for Luxury Home Marketing to deliver a monthly webinar to build your agents’ sales skills. Topics for 2015 ranged from business planning to working with international clientele and attracted hundreds of viewers across Royal LePage. By the end of the year, we had served up over 8,000 views and over 133,000 hours of “watch time” over YouTube.
This year, we are expanding Sales Success to include many more industry leaders in sales and training on ever more varied topics. Topics, dates and speakers are published quarterly. The schedule for first quarter is:
January 20 – Getting off to a fast start in 2016 – Facilitated by Dave McGhee, VP of Coaching, Buffini & Co.
February 24* – Coaching Tips to Keep you Accountable – Facilitated by Buffini & Co (*PLEASE NOTE THE DATE IS TENTATIVE AND TBC)
March 30* – Increasing your competitive edge – Facilitated by Gita Cartwright and Andrew Schwalm, Genworth Financial (*PLEASE NOTE THE DATE IS TENTATIVE AND TBC)
rlpNetwork.com >Training >Webinar Training >Upcoming Webinars

11. Tech Toolkit webinars in 2016
Increasing technology knowledge
Increase productivity and reduce costs with technology feature training on Royal LePage and industry tools:
Jan 14: Setting up Gmail for increased efficiency and client communications
Feb 3: Schedule your Client-For-Life campaign in the Marketing Centre
Apr 6: Customize your listing presentation from anywhere with Google Slides
May 4: Setting up a YouTube channel
Recordings available on-demand in rlpNetwork (Training> Webinar Training >Past Webinars)
2015 also saw the launch of the “Building Your Tech Toolkit” webinar series where Learning Services showed your agents how to leverage Royal LePage and industry tools that increase their productivity and reduce their operational costs.
This year, we are narrowing our focus on the tools to show a specific usage of the tool starting with:
Jan 14 – Setting up Gmail for increased efficiency and client communications – which will help agents learn functionality in Gmail that assists them with more expedient communications during the busy spring sales season. We hear agents say they “don’t have time” and this webinar will give them practical ideas for leveraging Gmail to create a system of responses including auto responses, canned s and more.
Feb 3 – We help agents continue getting their communications systematized with a look at the drip marketing functionality in the Marketing Centre. In this webinar, we show agents how to import their contacts and get the 2016 Client for Life campaign ready to go!
Etc.
rlpNetwork.com >Training >Webinar Training >Upcoming Webinars

12. Coming to ClientClick in 2016
2015: 20+% growth for the third year in a row!
With continued product development, ClientClick just keeps looking – and selling – better:
New responsive design templates will be added for agent and broker/office websites
Brokerage-specific website design that enables multi-office information coming soon
Idea: Many Brokers are finding success by offering the $169/yr “Essentials” level ClientClick website as a recruiting incentive
2016: More responsive design templates
Likely 3 new agent templates in responsive design
Likely 1 new broker/office template in responsive design
2015:
Beta launch of My Book (ClientClick CRM)
Responsive designs released for Elite, or $299/yr site (includes designs: “Times Square”, “Eclipse”, “Tiles” design)
Popular Elite designs “Carousel” and “Vista” made responsive
“Bold” design made available to Essentials, or $169/yr site subscribers
Essentials receives mobile site upgrade
Sold property “power assist” tool for non-Quebec listings
Custom listing search pages (multiple targeted search pages on a single site)
Automated display of RLP awards from user’s RLP Network profile
“Tiles”, Times Square and Eclipse responsive designs - Brokerage additions
rlpNetwork.com >Marketing >ClientClick Websites

13. 2016 Client-for-Life Campaign
Drip marketing to nurture repeat and referral
New ePostcard delivery format renders optimally on all devices:
Features include home décor/ improvement/ maintenance and buying and selling information
Combines with the quarterly e-newsletter campaign for a client drip every month
Positions agent as the go-to expert consultant
Distribution reminders to agent triggers client follow up if desired
Analytics to measure campaign success
Professionally designed with proprietary content
Launches Jan 22 in the Marketing Centre.
Tech Toolkit training webinar on Feb 3.
rlpNetwork.com >Marketing >Marketing Centre

14. The New Red Market eStore
A new vendor, a new experience, new advantages
Launching Feb 8, the top five reasons to shop the new Red Market:
Improved product selection – more brands, options for low, mid and premium price points
Better pricing – the same or better rates, particularly on print products
Better shipping rates – 70% off UPS posted rates, or use your own account, or Canada Post
More personalization options – More made to order options you can see personalized on screen
2.5% of all sales supports the Royal LePage Shelter Foundation
Shop today for clearance prices and free gifts while supplies last!
rlpNetwork.com >Marketing >Red Market eStore

15. Questions?