1. Regional Tourism Strategy Perthshire Action Plan
Perthshire Tourism Action Plan Workshop
Birnam Arts & Conference Centre
19 September 2019
Alan Graham – Perth and Kinross Council

2. Background
Audit and appraisal of tourism opportunities
Rationale for Greater Regional Collaboration
V&A Dundee
Regional proposition to strengthen destination appeal, address new markets
Pool public sector resources
Tay Cities Deal
A new approach to economic development
Asks – investment in capital projects
Offer – to work more collaboratively
“Full Deal” end 2019; Programme over 10 – 15 years

3. Regional Approach Strategic Context Tourism 2020 – national strategy
Tay Cities Deal 2018 – 2028
Regional economic strategy and new partnership arrangements
Regional Tourism Strategy
Local authorities working with SE and VS
Growing business turnover in region’s economy
Identify significant opportunities for growth in
this region

4. Regional Tourism Strategy Development
Regional Strategy Development
Priorities for regional action to grow value of visitor economy
Industry Consultation
Survey
Workshops
1 to 1s
Comparator Analysis
Development of Regional Strategy
Regional Tourism Conference

9. Perthshire Action Plan Development
Perthshire Tourism Strategy & Action Plan – PTP
Tourism Sector Plan
Development of Local Action Plan that complements and fits the National and Regional Strategies
National
National Strategy
Regional
Regional Strategy
Connector Themes; Shared Values
Area
Perthshire Action Plan
Priorities for action by industry and partners