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Presentation on theme: "MKT 435 MENTOR best future education / mkt435mentor.com."— Presentation transcript:

1 MKT 435 MENTOR best future education / mkt435mentor.com

2 MKT 435 All Assignments FOR MORE CLASSES VISIT www.mkt435mentor.com MKT 435 Week 1 Consumer Behavior and Marketing Paper MKT 435 Week 2 Porsche Case Study

3 MKT 435 MENTOR best future education / mkt435mentor.com MKT 435 All New Assignments FOR MORE CLASSES VISIT www.mkt435mentor.com MKT 435 Week 1 Impact of Consumer Behavior on Marketing Strategy Paper MKT 435 Week 2 Brand Personality Presentation (2 PPT)

4 MKT 435 MENTOR best future education / mkt435mentor.com MKT 435 Week 1 Consumer Behavior and Marketing Paper FOR MORE CLASSES VISIT www.mkt435mentor.com Choose a company with which you are familiar. Prepare a 1,050- to 1,400-word paper in which the interrelationship between consumer behavior and marketing is discussed.

5 MKT 435 MENTOR best future education / mkt435mentor.com MKT 435 Week 1 consumer behavior and Social media influence FOR MORE CLASSES VISIT www.mkt435mentor.com Develop a 7- to 9-slide Microsoft® PowerPoint® presentation, with notes on each slide, in which you relate consumer behavior and social med

6 MKT 435 MENTOR best future education / mkt435mentor.com MKT 435 Week 1 Impact of Consumer Behavior on Marketing Strategy Paper FOR MORE CLASSES VISIT www.mkt435mentor.com MKT 435 Week 1 Impact of Consumer Behavior on Marketing Strategy Paper Choose an organization with which you are familiar.

7 MKT 435 MENTOR best future education / mkt435mentor.com MKT 435 Week 2 Brand Personality Presentation (2 PPT) FOR MORE CLASSES VISIT www.mkt435mentor.com This Tutorial contains 2 Presentation MKT 435 Week 2 Brand Personality Presentation Resource: Consumer Behavior: Building Marketing Strategy, Ch. 10

8 MKT 435 MENTOR best future education / mkt435mentor.com MKT 435 Week 2 Porsche Case Study FOR MORE CLASSES VISIT www.mkt435mentor.com Read the Porsche case study found in Consumer Behavior on pages 52-53. Write the answers to the following questions: 1

9 MKT 435 MENTOR best future education / mkt435mentor.com MKT 435 Week 3 How Attitudes are Influenced FOR MORE CLASSES VISIT www.mkt435mentor.com Write a 1,050- to 1,400-word paper in which you write about the following scenario: · What was your attitude about this course before it started? · What factors influenced that attitude?

10 MKT 435 MENTOR best future education / mkt435mentor.com MKT 435 Week 3 Impact of Cultural Values on Consumer Behavior Paper FOR MORE CLASSES VISIT www.mkt435mentor.com MKT 435 Week 3 Impact of Cultural Values on Consumer Behavior Paper Choose one of the following changes in Cultural Val

11 MKT 435 MENTOR best future education / mkt435mentor.com MKT 435 Week 3 Internal and External Influences Marketing Paper FOR MORE CLASSES VISIT www.mkt435mentor.com MKT 435 Week 3 Internal and External Influences Marketing Paper Resource: Consumer Behavior: Building Marketing Strategy, Ch. 3

12 MKT 435 MENTOR best future education / mkt435mentor.com MKT 435 Week 3 Part I Consumer Behavior and Marketing Strategy FOR MORE CLASSES VISIT www.mkt435mentor.com Write a 700- to 1,050-word paper in which the team discusses the following: · A brief overview of the company and the product and its marketing strategy.

13 MKT 435 MENTOR best future education / mkt435mentor.com MKT 435 Week 4 Consumer Decision Making Presentation FOR MORE CLASSES VISIT www.mkt435mentor.com MKT 435 Week 4 Consumer Decision Making Process Analyze a recent purchase you made of a durable good (durable goods are goods that don’t wear out quickly or those that have a lifespan of more than three years – computers, cars, mobile phones, kitchen appliances, etc.)

14 MKT 435 MENTOR best future education / mkt435mentor.com MKT 435 Week 4 Examine a Communication Tool FOR MORE CLASSES VISIT www.mkt435mentor.com Choose a marketing communication tool used by a brand about which you are passionate. Examples of Marketing Communications types are print advertising, press releases, brochures, flyers, banner ads, etc.

15 MKT 435 MENTOR best future education / mkt435mentor.com MKT 435 Week 4 Part II Consumer and Behavior Marketing Strategy FOR MORE CLASSES VISIT www.mkt435mentor.com Write a 525- to 700-word paper in which the team explains the roles of family, culture, and subculture influences on the company’s target marke

16 MKT 435 MENTOR best future education / mkt435mentor.com MKT 435 Week 4 Team Consumer Decision Making Paper FOR MORE CLASSES VISIT www.mkt435mentor.com MKT 435 Week 4 Consumer Decision Making Paper Utilize the same product/service your team chose for Week 3.

17 MKT 435 MENTOR best future education / mkt435mentor.com MKT 435 Week 5 Consumer Decision Making Process Analysis FOR MORE CLASSES VISIT www.mkt435mentor.com Analyze a recent purchase decision you made using the steps in the consumer decision making process. The consumer decision making process is discussed in

18 MKT 435 MENTOR best future education / mkt435mentor.com aMKT 435 Week 5 Final Consumer Behavior and Marketing StrategyMKT 435 Week 5 Final Consumer Behavior and Marketing Strategy FOR MORE CLASSES VISIT www.mkt435mentor.com Create and present a 10- to 12-slide PowerPoint presentation of Part III. Develop a segmentation analysis of the company’s ta

19 MKT 435 MENTOR best future education / mkt435mentor.com MKT 435 Week 5 Impact of Online Crowdsourcing on Marketing Strategy Paper FOR MORE CLASSES VISIT www.mkt435mentor.com MKT 435 Week 5 Impact of Online Crowdsourcing on Marketing Strategy Paper Evaluate an online crowdsourcing site. Examples in

20 MKT 435 MENTOR best future education / mkt435mentor.com MKT 435 Week 5 Impact of Online Crowdsourcing on Marketing Strategy Paper FOR MORE CLASSES VISIT www.mkt435mentor.com MKT 435 Week 5 Impact of Online Crowdsourcing on Marketing Strategy Paper Evaluate an online crowdsourcing site. Examples in

21 MKT 435 MENTOR best future education / mkt435mentor.com MKT 435 Week 5 Team Global and Online Marketing Strategy Presentation FOR MORE CLASSES VISIT www.mkt435mentor.com MKT 435 Week 5 Global and Online Marketing Strategy Presentation Resource: Consumer Behavior: Building Marketing Strategy, Ch. 15

22 MKT 435 MENTOR best future education / mkt435mentor.com


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