1. Leveraging Best Practices for Digital Asset & Marketing Collateral Management
HITMC 2018
April 6, 2018

2. Brand Ambassador

3. Brand Advocate

4. Introducing the…
Time Bandit

5. Common Time Bandits Those sneaky time bandits are at it again…
Searching for digital assets
Making minor updates to marketing materials
Responding to special requests
Policing brand standards
Updating projects

6. Common Time Bandits Tracking materials Wasting budget
Those sneaky time bandits are at it again…
Tracking materials
Wasting budget
Storing branded promotional items
Tracking spend and submitting to accounting

7. What Are Your Common Time Bandits?

9. RECLAIM Your Time
Start focusing on what
you should be doing

10. HIGH-LEVEL STRATEGIES TO RECLAIM YOUR TIME

11. Leverage Technology Digital Asset Management Platform
To Reclaim Your Time
Digital Asset Management Platform
Marketing on Demand Platform

12. Manage Brand Consistency
Control and share marketing assets
Enable wide distribution of materials without risk of unauthorized changes
Improve Marketing Cycle Time
Eliminate cumbersome approval processes
Incorporate an online print platform
Optimize Marketing Spend
Standardize processes that can be replicated and scaled over time

13. SPECIFIC STEPS TO RECLAIM YOUR TIME

14. Incorporate a digital asset management solution
Store all your digital assets in one centralized repository
Work directly from your desktop using plugins that connect your favorite desktop software
Deliver video that is ready to play across a full range of media and applications
Assign metadata to files to facilitate search routines
Detect and intercept duplicate assets regardless of file format and crop

15. Implement a marketing on demand platform
Empower sales teams, channel partners, franchisees, and other authorized users to produce marketing approved, brand compliant materials
Convert special requests to systemic solutions that are brand compliant, freeing up valuable graphic design time
Offer variable data publishing that brings template design, data file definition, business logic, and print stream creation together into one platform to create highly personalized messaging

16. Implement a marketing on demand platform (continued)
Offer a web-to-print system that provides an automated solution for creating, printing, and managing the delivery of static, versioned and variable data pieces
Incorporate workflows for order approval and user budget controls
Offer comprehensive role/user-based permission controls to support organizational needs
Manage inventory for promotional items to eliminate storage requirements
Manage signage for events

17. KEY POINTS TO
REMEMBER

18. Key Points to Remember
1. Discover ways to work smarter by reducing the time- wasting interruptions
2. Leverage technology so it controls and performs the repetitive, mundane tasks necessary, so you can focus on more valuable work
3. Repurpose existing dollars currently consumed by waste

19. Key Points to Remember

20. Questions & Answers About L&R
L&R helps clients manage, produce and distribute brand compliant information. By creating technology-enabled solutions, L&R focuses on helping marketing teams develop business processes that are repeatable and scalable efficiently driving brand compliance and marketing productivity.