1. Knowing the Competition
IS WHAT WE DO
January, 2016

2. B.C. Competitor Count December 2014 vs December 2015 Royal LePage
Brand
Dec '14
Dec '15
(Difference #)
Re/Max
3073
3313
240
Sutton
2374
2467 93
Royal LePage
2080
2222
142
Royal Pacific
960
1016 56
Macdonald
900
946 46
Century 21
608
671 63
HomeLife
531
474
(57)
Coldwell Banker
481
478
(3)
Keller Williams
182
256 74
Sotheby's
115
118 3
Prudential
271
106
(165)

3. Brand Market Share – 2015 Vancouver & Fraser Valley

4. Brand Market Share – 2015 Victoria

5. 2015 BC RLP Network Conversions
We’ve added >600 agents to Royal LePAGE
Coast on Vancouver Island – 141 agents
Prudential Conversions – 445 agents
Coast in Powell River – 15 agents

6. Royal LePage CANADA’S LARGEST
Real Estate Company
More than 16,500 Sales Professionals in over 650 locations nationwide. 6

7. DOUBLED IN SIZE Since 2002 we’ve more than 16,000 16,500 15,000 14,450
14.050
REALTORS
13,800
12,010
As a company, our laser focus on providing exceptional service and value is paying off.
Royal LePage is experiencing incredible momentum. We’ve more than doubled the size of the company since And, 2014 has been a banner year. We expect to add 1,000 agents to our already sizable Network this year alone. That’s 1,000 more opportunities for networking and referrals.
9,555
7,000
2002
2003
2005
2007
2009
2011
2013
2014
2015

8. National Brands… December 2014 vs December 2015

9. Bursting Balloons
IS WHAT WE DO
January, 2016

10. The high cost of floating “Above the Crowd”

11. RE/MAX vs. RLP Franchisor Fees – Agent
Gross Commission Income
$60,000
$100,000
$150,000
$200,000
$250,000
RE/MAX
Annual Fee
$400
Monthly Fees
Monthly Fee fixed
$130
Variable Fee 1% to max of $2000
$600
$1,000
$1,500
$2,000
Regional Ad Fund
$115
Total
$3,940
$4,340
$4,840
$5,340
Royal LePage
Monthly Fee Fixed
$125
Variable Fee 1% to max of $1325
$1,325
$2,100
$2,500
$2,825
RE/MAX Fees vs RLP difference $
$1,840
$2,015
$2,515
RE/MAX Fees vs RLP difference %
188%
174%
171%
189%

12. RE/MAX vs. RLP Franchisor Fees – Teams
Gross Commission Income
$140,000
$250,000
$500,000
$750,000
$1,000,000
Number of Agents in the Team 2 3 5 7
RE/MAX
Annual Fee ($400)
$800
$1,200
$2,000
$2,800
Monthly Fees
Monthly Fee fixed ($130/agent)
$260
$390
$650
$910
Variable Fee 1% to max of $2000
$1,400
$2,500
$5,000
$7,500
$10,000
Regional Ad Fund ($115/agent)
$230
$345
$575
$805
Total
$8,080
$9,180
$15,020
$24,200
$33,380
Royal LePage
Monthly Fee Fixed ($125/agent)
$250
$375
$625
$875
Variable Fee 1% to max of $1325
$1,325
$4,325
$5,825
$8,825
$11,825
RE/MAX Fees vs RLP difference $
$3,755
$4,855
$9,195
$15,375
$21,555
RE/MAX Fees vs RLP difference %
187%
212%
258%
274%
282%

13. Franchisor Differentiators
RE/MAX
5 year Term
Initial Franchise Fee
$27,500
Renewal Fee
$10,000
Broker/Owner pays Annual and Monthly fees to Franchisor
ROYAL LEPAGE
10 year Term
Initial Franchise Fee
$10,000
Renewal Fee
Up to $10,000
Broker/Owner (non selling) exempt from fees

14. Proof is in the numbers…
Get to know their plans locally.
Determine your competitiveness in the market for your fee structure.
Leverage potential fee advantage for teams.
Prepare an apples to apples comparison…