1. Recruiting services overview

2. Training & Accountability
Setting you up for success.
2015 Program Completed
Buffini & Company - Ultimate Recruiting Solution yielded strong results
105 Brokers/Managers recruited 428 agents – over 4 new recruits per person on average
2016 Program Launches
Real Estate Leadership’s Complete Recruiting Mastery is available to Brokers/Managers in 2016, starting in April
Learn the skills, develop the confidence and yield the results of a recruiting leader with industry veteran Lou Izzo
Royal LePage sponsors this exclusive and customized recruiting program
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rlpNetwork.com >Managing >Recruiting >Lead Generation & Management

3. Recruiting Mastery Program
Royal LePage has an exclusive arrangement for a customized program with Lou Izzo to bring Recruiting Mastery to our Network.
Program Components
2-Day In-person Training in Toronto
Skills-based program to create confidence and leadership in recruiting
Recruiting goals linked to realistic listings inventory predictions
Focus on both recruiting new and experienced agents via consultative recruiting
Scripts, dialogues and objection handling techniques for all situations
Role playing to support various scenarios above
Marketing campaigns to support you in the Marketing Centre
5 Month Group Accountability Coaching
Every other week, you and your group will meet for further training and accountability against the goals you have set

4. Lou Izzo Credentials
Lou successfully grew Hunt Real Estate from 350 to 1,300 agents over a period of 20 years. He now teaches other brokers how they can grow their businesses with strong results.
Accomplishments
President of Hunt Real Estate (Buffalo, NY)
Recruited over 4,000 agents, of which 1,400 are experienced agents and 400 were in the top 5% of their MLS
Recruited 24 managers from the competition
Completed over 30 acquisitions
Served as Recruiter, Trainer, Director of Career Development, Director of Relocation, General Manager and Vice-President all before he became President
President of Real Estate Leadership (REL)
Trained 600 brokers with REL, many of which are leaders in their networks
For companies who worked with Lou over a 1-year period, their gross recruiting improved by more than 30% and their net agent gain was between 5 – 7%
Clients include Bershire Hathaway Fox and Roach (Number 1 in Berkshire Hathaway), Shorewest Realtors (Number 1 in Wisconsin), FC Tucker (Number 1 in Indiana), Coldwell Banker Howard Perry and Walston (number 2 CB in US), etc. In addition, for the results, two of these firms were in Lou’s traditional 6 session program with one year of monthly in-market follow ups and one was on the 6-week program with webinar follow up for three months. Our program is different, somewhere in-between these two program but the results should still be positive.

5. Recruiting Mastery Program Costs
Royal LePage can offer this program to you at a cost of $1,650. For out-of-town attendees, hotel rooms are extra.
How can I Sign Up?
2-Day Toronto Training Event Information
Date: Wednesday, April 7 – Friday, April 8
Location: Double Tree Hotel, 108 Chestnut St (Downtown)
Coaching Session Information
[To be inserted once we have info from Lou]
Sign-up Forms
On your tables, please fill in the forms and provide them to me.
If you need more time to decide, please the form to Jill Caffery at
If you’d like more detail on the program, more detail is on rlpnetwork.com >Managing >Recruiting >Training & Accountability

6. Generate and manage leads.
TalentNest & POP
Generate and manage leads.
New - attracts applicants from 50+ online job boards
Over 239% more recruitments leads in 2015
Includes completed POP candidate assessment
Track and manage ALL your prospects to hire via TalentNest’s applicant tracking system
Unique URL to manage your own recruiting efforts
Action Items
Take the TalentNest training webinar on rlpNetwork.com
Retrieve your unique TalentNest URL
Apply URL to your online recruiting lead sources – career website/page, online job postings, social media, blog,
Take the POP training webinar on rlpNetwork.com
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rlpNetwork.com >Managing >Recruiting >Lead Generation & Management

7. Partnering to save you money.
Workopolis
Partnering to save you money.
Preferred access to Canada’s largest and most trafficked career website
83% discount includes unlimited job posts/re-posts (offer open until Jan 31)
Ideal for all roles – sales, management, training, admin, support
Royal LePage branded template for optimal visibility
Dedicated training and support for optimal results
Route sales role leads to your TalentNest account including POP
Action Items
Contact Kim Alexander at x.8746, or
Take the 7-minute best practice webinar before posting any job for best results
Debra Harris Testimonial: "Our brokerage signed up for the Workopolis posting service because we can reach the right kind of agent candidate and keep a constant flow of applicants coming in so that we always have the right team in place. It's also helps us leverage our time - allowing us to focus on the tasks of running a brokerage while continuously supporting our recruiting goals. The Workopolis pricing is a fraction of what we have been charged by others, to post as often as we want. The hands-on service and information makes it easy. Nineteen more to sign up reserves this great offer for everyone!"
rlpNetwork.com >Managing >Recruiting >Lead Generation & Management

8. Recruiting Videos & Fact Sheets
Show potential recruits “what’s in it for me?”
Three new ‘Why I Joined Royal LePage’ agent videos – new, experienced and team leader (all under 1:30)
Ten updated Fact Sheets detail the ‘Royal LePage Toolkit for Success’ and provide substance to our promise to ‘Maximize Your Earning Potential’
Action Items
Embed videos and link Fact Sheets via:
Career website/pages
Online job ads
Social media
Blog
Include printed Fact Sheets in your interview package
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rlpNetwork.com >Managing >Recruiting >Tools

9. Recruiting eCampaign Stay top of mind.
Twelve automated drip s highlight “The Royal LePage Toolkit for Success”
Dripped weekly or monthly via pre-built Marketing Centre campaigns
Links to updated Fact Sheets for each component of our Toolkit for Success
Embed new recruiting videos and route sales role leads to your TalentNest
Action Items
Watch tutorials 1 & 2 for instructions on leveraging the Recruiting eCampaign
Set up weekly and monthly campaigns
Add your TalentNest URL and default recruiting or your company-specific videos
Add current prospects now and individual prospects as they come in
Content
rlpNetwork.com >Managing >Recruiting >Tools

10. Marketing Ads & Templates
More sizzle!
‘By The Numbers’ (national & provincial)
#1 (in select provinces)
‘Is What We Do’ ads
‘We’re Hiring’ ad/poster
Toolkit for Success
Action Items
Leverage all of these resources for:
Career website/pages
Print and online recruiting ads
Social media sharing and blog content
Direct marketing to prospective recruits
Posting in the office
Inclusion in your interview package
Content
rlpNetwork.com >Managing >Recruiting >Marketing Ads & Templates

11. Recruiting Presentation & Guest Account
Closing your next recruit.
Articulate your value proposition with the customizable Recruiting Presentation
Show them the scope of our services with guest access to rlpNetwork
Action Items
Customize the recruiting presentation with your unique brokerage value proposition, services and area market info. Watch for quarterly updates!
Provide your potential recruits with guest access to rlpNetwork
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rlpNetwork.com >Managing >Recruiting >Tools

12. Welcoming your new recruit!
Onboarding
Welcoming your new recruit!
Get new recruits off to a running start with a customizable five-week New Agent Orientation plan with daily activities and training that set recruits up for success
Week 1: Orientation, administration and industry-specific training
Week 2: Marketing strategies and the Royal LePage Marketing Centre
Week 3: Sales training and campaigns
Week 4: The power of digital marketing
Week 5: Tools to grow your business, overview of designations and events
Welcome kits mailed out on a weekly basis include a welcome letter from President and CEO Phil Soper, personalized leatherette portfolio, name badge, pin and welcome brochure
Action Items
Download and customize the New Agent Orientation plan. Watch for quarterly updates!
Content
rlpNetwork.com >Managing >Agent Training >Agent Onboarding

13. Agent Satisfaction Surveys
Happiness is retention!
How satisfied are your agents? How likely are they to stay? Will they refer other agents and prospects to your brokerage?
Identify operational, management and leadership opportunities and compare yourself to industry norms
Understand how well positioned you are for growth
Have a one-on-one review for in-depth analysis
Royal LePage sponsors the cost of participation once every 3 years for companies with 35+ agents (sample size needed for statistically significant results)
25 companies and 1,600 agents participated in the initial pilot where, on average, we matched industry norms and will only get better!
Watch for communications to register
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14. Questions?
Thank you!