1. MARKETING How do I use the 100 year anniversary to market my business?
Date: January 2014

2. Royal LePage celebrates 100
As a great way to conclude an amazing 100 year anniversary, a flipbook of some of the celebrations across together was shared on the national website: royallepage.ca/100
The link can be shared with all of your agents, new recruits and even your clients.
Some offices continue to celebrate. Feel free to continue using the hashtag #rlp100
#rlp100

3. Royal lepage celebrates 100
Coming soon! Look for the “100 Years of Helping You Home, The Royal LePage Story” to be mailed to your offices soon! The book commemorates 100 years of Royal LePage and it’s influence in Canadian real estate.
Shipped by February 2014

4. Leading edge magazine Hot off the presses! – Sneak peek!
The newest edition of the magazine will be shipped to all Royal LePage offices by the end of January.
Great recruitment marketing piece
Offers a look back on Royal LePage’s 100th anniversary, and the great ways that the company celebrated this historic event
Focus on the next 100 years
Tammy – these are in production as we speak and mailing will begin shortly. As an FYI, the completed mail out should happen towards the end of January.
Shipped by end of January 2014

5. Facebook covers
Share with your agents to help build a consistent look and feel on facebook
New Facebook covers are created regularly to celebrate the various national holidays. You can access the covers either directly on Facebook, or you can download them via the rlpNetwork.
Rlpnetwork > REALTORS > Grow Your business > marketing collateral > campaigns

6. Calendar Program – Teldon
Take advantage of the teldon calendar program
Two brand new calendars are available for 2014! Your agents have the opportunity to fully customize and send out to their current clients and prospects.
To order call or
Launched September 2013

7. PUBLIC RELATIONS
Date: January 2014

8. Outdoing Ourselves and Our Competitors
From January to December 2013, Royal LePage earned 60.5 per cent more traditional media impressions than RE/MAX.
Total Media Impressions since 2013:
Royal LePage = 375,456,541
RE/MAX = 233,923,914
Century 21 = 19,697,287
Royal LePage’s lead is attributable to our positive relationships with influential reporters, sophisticated reports and content, and strong reputation across all media channels.
More importantly, Royal LePage was positioned as the rational, insightful and education voice in the real estate industry.

9. From January to December 2013, Royal LePage was mentioned 275 times by British Columbian media outlets, generating 18,557,290 total impressions
Select media outlets that covered Royal LePage include: Vancouver Sun, Business in Vancouver, Victoria Times-Colonist, 24 Hours Vancouver, Comox Valley Echo, the Penticton Herald, News1130, News 1140, Fairchild Radio 1470 AM.

10. 2013 Media Coverage: British Columbia
Month
Media Impressions
Stories
Coverage
January
1,209,544 15
HPS
February
1,033,484 22
General*
March
3,094,675 44
General and Gen Y
April
1,537,956 39
General and HPS
May
3,101,443 35
Garage for Shelter
June
1,160,095 9
General
July
2,787,349 42
August
382,749 12
Charity
September
441,600 1
Feature listing
October
649,470
General, Condo, HPS
November
1,493,836 21
December
1,665,089 20
Total B.C.
18,557,290
275
N/A
Total National
375,456,541
1,524

11. Objectives
2014 PR activities will designed to support and further the following business objectives:
Build brand awareness
Grow our network in the Lower Mainland
Increase market share

12. 2014 PR Tactics: A Snapshot MEDIA CAMPAIGNS NEW SPOKESPEOPLE
ADD BC REGIONS TO HOUSE PRICE SURVEY
ETHNIC MEDIA
ACQUISITIONS AND CONVERSIONS
POSITION AS MARKET LEADER IN TRAINING
Launch new media campaigns featuring BC-specific content and research
Engage new Royal LePage spokespeople in the region to offer regular local market commentary and expertise
Add additional BC markets to the highly successful quarterly Royal LePage House Price Survey
Increase outreach to ethnic media
Create a splash around Royal LePage acquisitions and conversions
Publicize Royal LePage’s professional development and growth opportunities for agents in market
point was related to the discussion about recruitment and the aim of positioning RLP a market leader for training and other professional development related areas for agents and prospective recruits.  

13. Thank You
Tammy Gilmer
National Communications and Public relations director
Melissa Santiago
National Marketing Manger, Royal LePage