1. Enabling campaigners to have their say
How Macmillan found success in consultation campaigns Katie Herbert & Shamima Blake
20 June 2019
Enabling campaigners to have their say

2. Enabling campaigners to have their say
About us
FUNDRAISERS
VOLUNTEERS
MACMILLAN NURSES
CAMPAIGNERS
Enabling campaigners to have their say

3. Campaigning at Macmillan
Our campaigns fight to help everyone with cancer live life as fully as they can.
Cancer and cancer treatment can affect all areas of someone’s life. We campaign on the following topics to ensure they’ve got one less worry:
Money and Cancer, Travel Insurance, Banking, and Universal Credit
NHS Workforce
Life after cancer treatment
End of Life care and support
Enabling campaigners to have their say

4. Our aims of consultation campaigns
A platform to influence industry bodies and their policies
Encourage and enable people living with and affected by cancer to have their say
Increase awareness we’re here to support people responding to public consultations
Influence policy to include the opinions of those living with and affected by cancer
Today’s examples: NHS Long Term Plan, NHS workforce and Financial Duty of Care
Enabling campaigners to have their say

5. Opportunities: NHS Long Term Plan
Situation:
NHS England released a public consultation so organisations and individuals could feed into the outcomes of the NHS Long Term Plan (10 years)
Action: We asked our top level campaigners to have their say in the NHS Long Term Plan by responding directly to the consultation.
Enabling campaigners to have their say

6. Impact: NHS Long Term Plan
Action sent to 1,249 top level campaigners
Open rate: 69% (typical: 30%)
Click rate: 22% (typical 4%)
Clicks: 277
When the Long Term Plan released, all campaign calls were included - clear sign of impact had
Enabling campaigners to have their say

7. Opportunities: NHS workforce
Situation:
New Secretary of State for Health and Social Care
Action:
Send a message to ask Matt Hancock to meet the workforce challenge in the upcoming NHS England Long Term Plan
Enabling campaigners to have their say

8. Enabling campaigners to have their say
Impact: NHS workforce
Action sent to 1,295 top level campaigners
Open rate: 65% (typical: 30%)
Click rate: 33% (typical 4%)
Clicks: 421
307 people sent a message to Matt Hancock
Of this number, 162 people added personalised messages to the template we provided
“As a Person Affected by Cancer I am alarmed to see England falling behind in all health provisions. My life has been saved by the NHS which is now so starved of skilled staff and other resources. I hate to see it dwindling from the excellent service I have received in the past.”
 “Both I and my brother-in-law suffer from cancer.  We rely on good services, especially from specialist nurses from Macmillan. Please maintain this to help us live.”
Enabling campaigners to have their say

9. Opportunities: Financial Duty of Care
Situation:
Macmillan campaigned for a legal Duty of Care for over a year. 20,000 campaigners signed the open letter. As a result of the overall campaign, the FCA agreed to go out to public consultation.
Action:
Asked campaigners who had previously taken action to respond to public consultation
Enabling campaigners to have their say

10. Impact: Financial Duty of Care
Action sent to 1,200 campaigners who had taken DoC action
Open rate: 62% (typical: 30%)
Click rate: 17% (typical 4%)
Clicks: 166
95 people sent response based on our template picture A
53 people sent their own response using our guide picture B
150 out of overall 200 responses from Macmillan campaigners A B
Enabling campaigners to have their say

11. Impact: Financial Duty of Care
“If the FCA is unable to enforce such behaviour in firms under its current rule book and principles, the Committee would support a legal duty of care” – Treasury Select Committee
Enabling campaigners to have their say

12. Enabling campaigners to have their say
Challenges
Clunky external webpages – we don’t have any control over (example: NHS Long Term Plan & Duty of Care Consultations)
Reporting – external pages disrupt journey and we lose insight (example: NHS Long Term Plan & Duty of Care Consultations)
Timeline crowded – all of these consultations fell into a six month timeline
Enabling campaigners to have their say

13. Enabling campaigners to have their say
Solutions
Clunky external webpages – we created accessible guides that our campaigners could follow with ease
Reporting – where possible, we tracked campaigner involvement (example: we used Engaging Networks pages for the Workforce Matt Hancock action) Elsewhere, we encouraged campaigners to us their consultation responses
Timeline crowded – we segmented as much as we could (example: Duty of Care consultation ask only went to people who have taken Duty of Care action previously)
(Example of similar accordion used)
Enabling campaigners to have their say

14. Enabling campaigners to have their say
Thank You!
Please get in touch with us, we’d love to hear from you.
Shamima Blake and Katie Herbert Follow us
Enabling campaigners to have their say