1. Lana Pilecki lana.pilecki@canada.ca August 7th 2019
GCWCC Best Practices
Lana Pilecki
August 7th 2019
nuclearsafety.gc.ca

2. Pledging vs. Special Events
At the CNSC approximately 90% of funds raised come from pledges
Special events are good for raising awareness and for team building but they are not the major source of donations
In order to get the best of both we have Blitz weeks which are focused solely on pledging
Have the events outside of the Blitz weeks

3. Blitz Weeks Have draws for prizes the first 3 weeks of the campaign
If you made your decision in the 1st week you are entered in all 3 draws, if you make your decision in the 2nd week you are entered in the remaining draws, etc.
To be entered in the draws you have to “make your decision”.
This means either:
Pledge (either on ePledge or fill out a paper form)
Or inform your ambassador that you do not wish to pledge this year
Encourages people to make their decision early so we don’t have to track them down later in the campaign
Avoid having events scheduled so that the focus is on getting decisions

4. Reasons to collect the No’s
Try to avoid negative reactions to someone deciding not to pledge
Employees are not forced to donate and can openly tell their Ambassador that they will not be participating this year
This saves both the ambassador and the employee time by not having to ask/ be asked again and again.
The employee is also more likely to have a positive view of the campaign
We include the No’s in out Blitz week draws
This encourages employees to make their decision early (we don’t have to try to chase people down later in the campaign)
By including the No’s in the draws, we do not require a lottery license because people didn’t have to ‘Pay to Play’

5. Ambassadors (previously canvassers)
will have the one on one contact with employees
Help employees with their pledges
Provide additional information about the campaign
Try to have 1 ambassador per employees
Provide a spreadsheet with their list of employees to canvass
The ambassador updates this spreadsheet when the person has been canvassed
The treasurer then updates when we have received the employees decision

6. Example Ambassador Spreadsheet

7. Determining an Employee’s Decision
The Treasurer has access to check on ePledge or to check that they have received a paper form from that employee
The ambassador may inform the treasurer that the employee has decided not to participate this year OR
At the CNSC we have a GCWCC address that limited people have access to. Usually the treasurer and the Campaign leader.
If the employee does not wish to participate but also does not feel comfortable telling their ambassador they may send an to our GCWCC .

8. Other Tips Personalize your campaign
We have started shifting our campaign to have events all year. This helps to avoid ‘Donor Fatigue’. Can be more focused on Pledging during the official Campaign months
Reach out to new staff to get them involved
YPN events
Block a few minutes in every employees Calendar

9. Questions?

10. Thank You!
nuclearsafety.gc.ca