1. Shepherd’s Centers of America
Turning Board Members into Fundraising Leaders
Shepherd’s Centers of America
Karin L. Cox, MFA
Co-Founder and Senior Executive Vice President
May 6, 2013
Webinar

2. Challenges One or more of the following? Motivating current board
Recruiting Top Level Individuals
Getting on board to “own” vision
Involving individuals in fundraising
Getting members to give generously
Getting members to come to meetings
Dealing with lackluster Board Chair
Finding enough time in the day
Other ________

3. Why Does it Matter? WHAT IF YOU HAD: More hours in the day?
More “you” to go around?
Greater access to key individuals?
More experience?
More influence?
More knowledge?
More shoulders to carry the weight?
More energy for your mission?

4. An Engaged Board GIVES YOU: More hours in the day
More “you” to go around
Greater access to key individuals
More experience
More influence
More knowledge
More shoulders to carry the weight
More energy for your mission

5. Leadership Characteristics
WHAT YOU WANT IN BOARD LEADERS:
Positive Attitude
Focus
Perseverance
Courage
Accountability
Confidence

6. Leadership Characteristics
IS WHAT BOARD LEADERS WANT IN YOU:
Positive Attitude
Focus
Perseverance
Courage
Accountability
Confidence

7. Leadership Begins with You
SIGNS OF STRONG NONPROFIT LEADERSHIP:
Quality service
Vibrant fundraising
Community Support
Fulfilled staff
Engaged Board

8. Attitude is Everything
Pessimism produces energy wasted in excuses for low contributions.
Optimism breeds creative thinking, new solutions to challenges, and goals that succeed.

9. Engaged Volunteer Leadership
TIPS FOR GROWING ENGAGEMENT
Spend individual time
Listen more to you talk
Get on the same page
Assume the best (and ignore the worst)
Appreciate
Stay close to the mission

10. Volunteer Leadership Recruitment and Retention
LOOK FAMILIAR?
Identification
Qualification
Cultivation
Solicitation
Appreciation

11. Identify Influence Skills Connection Diversity
WHO DO YOU NEED TO BE INVOLVED?
Influence
Skills
Connection
Diversity

12. Qualify Attitude Interest Team Player Accountability Capacity
WHY WOULD THIS PERSON BE AN EFFECTIVE BOARD LEADER?
Attitude
Interest
Team Player
Accountability
Capacity

13. Cultivate You need them WHY WOULD THEY WANT TO BE INVOLVED? Listen
Be honest
Follow a plan
MAKE SURE THEY KNOW:
You need them
You will use them
You will train them
You will respect their time
You will be accountable
You will set them up for success

14. Solicit
PICK THE RIGHT TIME TO GET A COMMITMENT
Ask
Wait
Follow up

15. Appreciate REMEMBER WHY PEOPLE VOLUNTEER . . . BE SURE TO:
Show the impact
Make sure it feels good
Give credit
Develop individual strategies
Celebrate
Build loyalty

16. Yes, But… THIS WON’T WORK WITH MY BOARD BECAUSE…
Board members are negative and will scare new members away
Board members won’t do anything
Everyone is too busy
All the good ones are taken
I can’t get the right people
We’re not well-known
I’ve tried everything
Other?__________

17. To Do List BOARD ENGAGEMENT IN 90 DAYS Set goals Focus on priorities
Communicate
Identify top candidates
Develop individual plans
Get to know top candidates
Involve key prospects
Seize the moment-Ask
Build long-term relationships
Ask them for gifts
Help them make a difference
Say thank you whenever possible

18. Questions Comments Discussion
What will you do differently to have more engaged board leaders in 90 days?

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