1. Microsoft Dynamics 365 Marketing
10/12/2019 6:03 PM
Turn prospects into business relationships.
Microsoft Dynamics 365 Marketing
Speaker Name
Title
© 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

2. Agenda Business challenges Dynamics 365 Marketing overview
10/12/2019 6:03 PM
Business challenges
Dynamics 365 Marketing overview
Agenda
Application demo
Welcome and thanks for your interest in business applications from Microsoft.
Today I want to spend time with you explaining one of the more exciting new offerings from Dynamics 365 for a marketing workload.
You may already be using the Dynamics 365 sales workload, and you may not. Either way, this tool offers some really nice functionality for your teams.
If they are already using our sales tools, it offers some additional integration benefits that are going to make this an incredibly powerful tool.
First, I’m going to talk about business challenges faced by Marketing teams and marketing opportunity for marketing automation solutions.
Then I’ll provide you an overview of Dynamics 365 Marketing that includes topics like positioning, key capabilities and a demo.
And finally, I want to talk about our commitment ,resources and suggested next steps to help you connect sales and marketing.
Try the application
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

3. Dynamics 365 Marketing helps people solve productivity problems:
Directions North American Template 2017
10/12/2019 6:03 PM
Dynamics 365 Marketing helps people solve productivity problems:
Insufficient lead generation
Sales and marketing don’t work together effectively.
Not enough relevant information to make smart decisions
Dynamics 365 Marketing provides you with the capability to address key obstacles to peak productivity in your organization.
Insufficient lead generation – Your blasts aren’t generating enough leads. You need to engage in relevant conversations to develop additional lead sources and nurture those leads. 
Sales and marketing don’t work together effectively – Sales and marketing teams are disconnected. Sales is unhappy with lead quality. Marketing doesn’t know which deals are closed by sales. 
Not enough relevant information to make smart decisions -- You don’t know enough about your leads, who to target, and which activities to focus on. You can’t effectively track activities by leads, measure our effectiveness, or improve marketing results.
Obstacles to working with other systems – It’s challenging to configure your marketing solution and processes to work for your business needs. It is also hard to work with other systems in your company to share information efficiently and productively. 
Obstacles to working with other systems
© 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

4. Better tools to align sales and marketing are essential
Only 57% of B2B purchasing decisions are made before ever speaking to a salesperson1
57%
Only 49% of sales reps ignore more than half of marketing’s leads2
49%
8% of responders said it was very difficult to align sales and marketing data (companies and contacts) when executing programs across multiple channels. D&B3 8%
Organizations are also facing fundamental shifts in buying behavior. Those changes are compounded by the fact that sales and marketing are often not aligned.
Talking points:
According to CEB Global, 57% of B2B purchasing decisions are made before speaking to a salesperson. People are doing a lot of research on-line and looking at a lot of sources, so getting the right message out there is crucial.
CEB Global also found that an alarming 49% of sales reps ignore more than half of marketing’s leads, and only 8% of B2B companies said they have tight alignment between their sales and marketing teams.
37% of responders said it was very difficult to align sales and marketing data (companies and contacts) when executing programs across multiple channels.
Dynamics 365 Marketing interfaces with Dynamics 365 Sales to create seamless customer experiences through marketing automation, shared data, and connected processes.
Capgemini 2017
McKinsey 2017

5. Microsoft Dynamics 365 Marketing
Talent
People
Marketing
Operations
Microsoft Dynamics 365 is the next generation of intelligent business applications to help businesses drive digital transformation. We want to enable business leaders to re-imagine new ways to engage with customers, empower employees, optimize operations and transform products and services
Dynamics 365 applications work seamlessly together to manage specific business processes across Marketing , Sales, Service, HR & Operations . This is exciting as we help businesses deliver compelling and personalized experiences through every phase of their customer relationships.
Our goal is to enable every organization to drive customer engagement irrespective of their company size or complexity. For organizations with high volume marketing operations (100K to 10M contacts) and need a comprehensive global solution, we continue to recommend Adobe Marketing Cloud. Adobe and Microsoft announced a strategic partnership to create a unified global platform for customer engagement and experiences across sales, marketing and service. Both companies are investing deeply in product integrations and Go-to-Market efforts. Each solution provides cutting-edge solutions to customer needs. Dynamics 365 Marketing is targeted at businesses with B2B or low volume B2C marketing operations (10K to 1M contacts), seeking a marketing automation solution, built on the same platform as Dynamics 365 Sales, to run multi- channel campaigns.
Let’s now specifically focus on how adding Marketing application offered within Dynamics 365 can help you connect sales and marketing operations to drive customer engagement.
Customers
Data
Products
Sales
Finance

6. Customer Engagement Journey – Best in Class expectations
Automated churn prediction and win-back engagement
Demand Generation
Social Awareness
Repeat Business
Welcome kit to promote product upsell and social sharing
Monitor online reputation and engagement
Track clicks and search histories
Recommend next-best products or services
Generate awareness with strategic campaigns (PPC, SEO, etc.)
Up-sell/Cross-sell
Collect and interpret data on website visitors
Modernized Operations
Surveys to encourage feedback and advocacy
Send automated alerts throughout fulfilment process
Informed Decisions
Craft personalized customer journeys that build relationships with each individual customer. Dynamics 365 Marketing enables you to control timing, messaging, and collection of information.
Dynamics 365 Marketing helps you make information from data into a competitive advantage.
Personalized interactions with live or virtual assistants
Brand Loyalty
Incentives to strengthen brand loyalty
Live or virtual assistants help with questions and purchasing
Personalized retargeting ads and offers
Intelligent Customer Service
Omni-channel experiences and engagement
Enhanced Customer
Experiences

7. Dynamics 365 Marketing turns prospects into business relationships
Directions North American Template 2017
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Dynamics 365 Marketing turns prospects into business relationships
Create and nurture more sales-ready leads
Align sales and marketing
Dynamics 365 Marketing is a thorough and powerful application that helps drive business success.
Create and nurture more sales-ready leads – You can run targeted, multi-channel campaigns that attract the right prospects. Gain the ability to create campaign assets quickly. Nurture leads by personalizing each customer’s journey to generate more sales-ready prospects.  
Align sales and marketing – Strengthen business relationship when you create seamless customer experiences. Marketing automation, shared data, and connected processes integrate seamlessly with Dynamics 365 Sales to create a single, unified view of prospects. 
Make smarter decisions – You can improve automated marketing performance with AI-driven insights, lead scoring, and custom dashboards. Target the right audience using Dynamics 365 Customer Insights. 
Grow with an adaptable platform - Dynamics 365 Marketing is an adaptable platform. Personalize and extend the capabilities of your app by connecting it with the apps and services you already use.  Automate processes with either built-in workflows or create new ones with Microsoft Flow. 
Make smarter decisions
Grow with adaptable platform
© 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

8. 10/12/2019 6:03 PM
Unique value
Lives together with Dynamics 365 Sales on the same platform 
Unique capabilities such as event management, interactions insights and connector to LinkedIn
Secure, trusted and compliant Microsoft Azure cloud
Dynamics 365 Marketing has the features and overall design to provide a unique value to your business.
Lives together with Dynamics 365 for Sales on the same platform. No need for any connectors to align sales & marketing with common data and connected business processes.
Unique capabilities such as event management, surveys, and connector to LinkedIn. Event management helps you organize events with ease, surveys help you better understand your customers and connector to LinkedIn helps you nurture more leads.
Secure, trusted and compliant Microsoft Azure cloud
Scalable architecture that manages contact data and interactions data separately
Easy to configure, use and extend capabilities.
Scalable architecture that manages contact and interactions data separately
Easy to configure, use, and extend
© 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

9. “All this new technology and talk of customer journeys is foreign in this industry. And it requires a special solution to make automated campaigns work when every customer contact is so important and unique. That’s why Dynamics 365 is the right tool—no other system is customizable and dependable enough to do all the things we need it to do.” Keith Perfect Director of Technology and Intelligence Northrop & Johnson
Premier yacht brokerage boosts sales by 70 percent with Dynamics 365 Northrop & Johnson, largest superyacht brokerage in the United States, caters to a small group of high-value clients with precision marketing and unmatched customer service. 
Because relationships are at the center of its business, Northrop & Johnson knows every insight into its customers is invaluable. In an industry where technology hasn’t been widely embraced, the company was able to use modern technology to create a strong competitive advantage. 
Working with Dynamics 365, the company now has a central hub for all marketing, sales, and customer relationship activities. Since its deployment, the company reports a 70 per cent increase in charter sales. 
Dynamics 365 Customer Service
Dynamics 365 Sales
Adobe Marketing Cloud
18,000 employees
Retailer
United States

10. Dynamics 365 Marketing – customer stories
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Dynamics 365 Marketing – customer stories
“With other marketing automation tools, we were only able to blast generic s to prospects. With Dynamics 365 Marketing, it’s easy to treat people as individuals and craft highly targeted messages that support a very personal buying journey.”
Adrian Pask Vice President, Marketing Vorne Industries
“The leads that Marketing is generating today are much stronger than they used to be. Our colleagues in Sales were surprised by the capabilities of Dynamics 365 Marketing.”
Karel Beránek Dynamics 365 Product Owner, ACTUM Digital
“Since we deployed Dynamics 365, we’ve seen a 70 percent increase in charter sales.”
Daniel Ziriakus Chief Operating Officer Northrop & Johnson
“We use Dynamics 365 Marketing to save time, be more accurate, & drive better results from our events.”
Dexter Pizzey Community Development Specialist Microsoft Store, Edmonton, Alberta
Business and organizations worldwide have seen success with Dynamics 365 Marketing.
To see more details, look to Dynamics 365 Marketing Customer Stories
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

11. Dynamics 365 for Marketing Feature summary
Lead Features
Multi-channel campaigns
Lead nurturing
Event management
Insights and reporting
Unified platform
AI capabilities
marketing with A/B testing and quick send **
Landing pages, forms and website personalization
Reusable content blocks and videos
LinkedIn and social integration
Marketing support for Business units **
Marketing calendar
Customer journey designer
Dynamics Customer Insights integration*
Dynamic segmentation and multiple lead scoring
Account based marketing
Automated business process flows
Webinars integration
Events portal
Sessions, speaker and venue management
Registration and attendance tracking
QR codes and wait listing*
360-degree view of leads
Customer Interactions insights
Surveys with Microsoft Form Pro**
Custom analytics
Integration with content management systems
Sales integration
Easier set up**
Approvals with Microsoft Flow*
Extensibility for campaigns and segments
Smart scheduling
Segment boost
Spam score
* New ** Enhanced in Oct’19 release

12. Simple marketing automation examples
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Simple marketing automation examples
Customer journey with personalized communications
Welcome Journeys for new customers to make first interactions meaningful
Congratulatory s for key events and milestones important to customers
Post sales nurture for new customers to help them easily adopt and shorten time to realize value
Product recommendations are personalized for customers and generated automatically
Order notifications maintain customer connection and confidence
Product follow ups provide customers with helpful links to manuals or how-to videos
Improved targeting
Fans and Best Customers are kept connected to business with personalized and well-timed communications
Abandoned carts are identified and gentle reminders to finish the purchase are sent to the customer
Re-Engagement initiatives track customer engagement levels to spot any declining engagement early and take appropriate action
Volunteer registrations help organize people helping disaster relief events
Discount and giveaway messages can surprise customers and spike sales
Welcome Journeys. Construct personalized communications to reach out to new customers. Make those first interactions meaningful.
Congratulatory s. Build relationships by remembering events important to customers.
First Purchasers. Create special nurturing programs for new customers.
Product Recommendations. Automatically generate personalized suggestions for customers and targets.
Order notifications. Deliver immediate gratification with follow-up directly after order is placed.
Product follow ups. Post-sale feedback triggers communications with links to manuals or how-to videos.
Fans and Best Customers. Stay connected to loyal customers.
Abandoned Carts. Send gentle reminders to finish the purchase
ReEngagement. Take action to keep customers by spotting declining engagement early and actively re- engaging.
Volunteer registrations for Disaster Relief events
Alumni Targeting for Online Courses
Discount and Giveaway messages can surprise customers and spike sales.
© Microsoft Corporation. All rights reserved.

13. Demo

14. Learn more Visit Dynamics 365 Marketing to try the application
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Learn more 
Visit Dynamics 365 Marketing to try the application
Technical details about the application are available in our Marketing document page
Connect with Microsoft experts or local Dynamics 365 partners
This is a multi-step journey that we want to go on with you . Please visit our web page to learn more. We can connect you to MS experts or local partner to help you turn more prospects into revenue .
Thanks
***
Make suggestions and discover resources at our Learning Portal
Join our vibrant Community Forum
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

15. Create and nurture leads
Your goals for business growth won’t become reality using disconnected marketing solutions. They limit your ability to have relevant customer conversations…prevent you from tracking the effectiveness of your marketing activities so you know what works…and what doesn’t.
Dynamics 365 Marketing helps you create campaigns that generate more leads across your , webinar, online, and event channels. You can track and analyze marketing activity performance and customer behavior in real-time so you can adjust messaging and personalize experiences on the fly. Nurture more leads into long-term, profitable relationships.

16. Attract the right prospects
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Attract the right prospects
Run targeted, multi-channel campaigns
Gain the advantage of marketing automation capabilities that include:
marketing
Web landing pages
Events
Telemarketing
SMS integration
LinkedIn integration
Other custom channels
Attract the right prospects
Create and run targeted multi-channel marketing campaigns. Get marketing automation capabilities that include marketing, web landing pages, events, telemarketing, SMS integration, LinkedIn integration, and other custom channels.
© Microsoft Corporation. All rights reserved.

17. Create campaign assets quickly
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Create campaign assets quickly
With marketing automation features and Microsoft Flow
Dynamics 365 Marketing business features include:
Configurable templates
Reusable content blocks
Design tools
Use Microsoft Flow to streamline content approvals and easily integrate with third-party management systems.
Create campaigns assets easily
Marketing automation features include configurable templates, reusable content blocks, and design tools. Use Microsoft Flow to streamline content approvals and easily integrate with third-party content management systems.
© Microsoft Corporation. All rights reserved.

18. Personalize customer journeys
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Personalize customer journeys
Know your customers
Customization is easy to achieve and based on buyers’ preferences and their past interactions.
Automatically sync and nurture LinkedIn leads with the Dynamics 365 Connector for LinkedIn Lead Gen Forms app.
Personalize customer journeys
Make effective use of buyers’ preferences and their past interactions. Automatically sync and nurture LinkedIn leads with the Dynamics 365 Connector for LinkedIn Lead Gen Forms app.
© Microsoft Corporation. All rights reserved.

19. Run business unit-level marketing
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Run business unit-level marketing
Customization is easy
Address the different and distinct needs of companies structured around business units with reusable shared campaign content and custom audience targeting.
Corporate
USA
APAC
Central
East
West
Run business unit-level marketing. Utilize reusable shared campaign content and custom audience targeting.
Large organizations with multiple customer bases often use multiple business units to manage their marketing dataset and campaigns.
Parent business units often manage centralized reporting or create templates to be propagated across all the child business units.
The Dynamics 365 Customer Engagement platform supports this model and the Marketing app now supports it during all aspects of marketing execution:
-- access to contact records
-- display of segment members
-- access to contact insights
-- availability of templates
and more.
© 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

20. Simplify event management
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Simplify event management
Full set of organizing tools
Attendee-facing web portal and registration
Session, speaker, and logistics management capabilities
Integration with ON24 and other webinar providers
Simplify event management
Create attendee-facing web portals and registration, session, speaker, and venue logistics management capabilities – including integration with ON24 and other webinar providers.
© Microsoft Corporation. All rights reserved.

21. Align sales and marketing
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Align sales and marketing
Dynamics 365 Marketing gives your sales and marketing teams a 360-degree view of each prospect, from the first contact to the last order entry. With marketing and sales teams sharing a single source of information, it’s easier for everyone to stay in sync with customers needs and behaviors.
© 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

22. Create a single view of prospects
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Create a single view of prospects
Unify data across contacts, leads, and customers through seamless integration with Dynamics 365 Sales.
Create a single view of prospects
Bring two key functions together to create a single view of the customer across sales and marketing. Unify data across contacts, leads, and customers with Dynamics 365 Sales.
© Microsoft Corporation. All rights reserved.

23. Identify, target, and close top accounts
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Identify, target, and close top accounts
Have the marketing benefits of personalized, account-based content and nurture activities.
Identify, target, and close top accounts
Dynamics 365 Marketing makes it easy to create personalized, account-based content and nurture activities.
© Microsoft Corporation. All rights reserved.

24. Track and prioritize leads
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Track and prioritize leads
Follow leads across all touchpoints with multiple lead-scoring models and sales readiness grades.
Track and prioritize leads
You can follow prospects across all touch points with multiple lead-scoring models and sales readiness grades.
© Microsoft Corporation. All rights reserved.

25. Increase productivity
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Increase productivity
Use marketing automation features including pre-made workflows to automatically hand off promising leads and drive follow-ups.
Increase productivity
Marketing automation features such as pre-built workflows to automatically hand off promising leads and drive follow-ups.
© Microsoft Corporation. All rights reserved.

26. Boost productivity and simplify collaboration
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Boost productivity and simplify collaboration
Use familiar Office 365 tools, shared calendars, and cross-team visibility into campaigns and leads.
Boost productivity and simplify collaboration
Take advantage of familiar Office 365 tools, shared calendars, and cross-team visibility into campaigns and leads. Easily set up and view campaigns with marketing calendars showing campaign timelines and activities.
© Microsoft Corporation. All rights reserved.

27. Make smarter decisions
Maximize marketing ROI with clear, concise dashboards the help you track marketing activities versus performance, prioritize the hottest leads, and know what works with your best customers—so you can quickly attract more like them.

28. 10/12/2019 6:03 PM
Improve marketing ROI
Get efficiency advantage of pre-built dashboards and marketing analyzers – or build your own custom dashboards.
Improve marketing ROI
Increase productivity and efficiency with pre-built dashboards and marketing analyzers. You also have the capability to build your own custom dashboards.
© Microsoft Corporation. All rights reserved.

29. Target the right audience
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Target the right audience
Focus on your highest-priority leads with Dynamics 365 Customer Insights, AI-driven segmentation boost, multiple lead-scoring models, and smart scheduling to help you reach out at the right times.
Target the right audience
Target intelligently and focus on the highest priority leads with Dynamics 365 Customer Insights. Get AI-driven segmentation boost, multiple lead-scoring models, and smart scheduling to help you reach out at exactly the right times.
© Microsoft Corporation. All rights reserved.

30. Personalize the buyer experience
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Personalize the buyer experience
CTR 13%
CTR 35% VS
50% recipients in a sample group see variation A
50% recipients in a sample group see variation B
A/B Testing
Send the winner variation to the rest of the audience
Use A/B testing for s and interaction Insights
Personalize the buyer’s experience.
The customer journey can be enhanced based on A/B testing for s and interaction insights.
Before committing to a campaign, find out which of several possible designs will produce the best results.
Built-in mail A/B testing tests different designs on different subsets of your audience and then analyze interaction records to see how each design was received two slightly different designs on a small group within a target segment. This capability is built-in and helps take the guesswork out of creating a successful design.
Create an initial design (the “A” version) within Dynamics 365 Marketing and use that as the basis to create a modified “B” version of the design and send them out. Statistical analysis automatically identifies the winning design based on the stated business goal. The winner is then delivered to the rest of the segment.
© 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

31. Better understand customer needs
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Better understand customer needs
Use customizable online surveys with Microsoft Forms Pro integration.
Create surveys to measure customer sentiment and satisfaction at every touchpoint.
Better understand customer needs.
Gather the data that help decision-making and campaign strategies using online surveys with Microsoft Forms Pro integration.
Surveys based on Microsoft Forms Pro bring a rich set of capabilities for inquiring about your customers' needs.
Make automated use of survey responses by including them in the criteria for segmentation, lead scoring, or branching a customer journey.
Create stellar customer experiences using surveys to measure customer sentiment and satisfaction at every touchpoint.
Make smarter decisions by capturing and analyzing customer feedback.
© 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

32. Grow with an automated platform
Drive innovation with an application that is easy to tailor, extend, and connect to other apps and services you already use.

33. GDPR Support Our tool enables customers to fully support GDPR
Flexible consent level per customer journey
Automatically blocking when proper consent is missing
Optional automatic DOI for consent raising requests
GDPR support is optional and for full compliance customers should read our documentation

34. Adapt Dynamics 365 Marketing to your needs
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Adapt Dynamics 365 Marketing to your needs
Use tools like no-code visual editors that simplify build-and-deploy processes for the web as well as mobile apps.
Adapt Marketing to your needs.
Use tools like no-code visuals editors that simplify build-and-deploy processes for the web and mobile apps.
© Microsoft Corporation. All rights reserved.

35. 10/12/2019 6:03 PM
Easily integrate data
Utilize data from Dynamics 365 and third-party apps and systems. Automate processes with either built-in workflows or create new Microsoft Flow workflows.
Easily integrate data
Get the information quickly and smoothly from Dynamics 365 and third-party apps and systems, Automate processes with either built-in workflows or create new Microsoft Flow workflows.
© Microsoft Corporation. All rights reserved.

36. Enhance marketing campaigns
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Enhance marketing campaigns
Customer journey and segment APIs can inform target segments and complete campaigns.
Enhance marketing campaigns
And bring game-changing data to inform your target segments with customer journey and segment APIs.
© Microsoft Corporation. All rights reserved.

37. Reduce operating costs
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Reduce operating costs
Scale your operation worldwide with a secure global infrastructure of data centers.
Reduce operating costs
Lower costs while you scale your operation worldwide with a secure global infrastructure of data centers. Transform your customer interactions with deep insights provided by artificial intelligence that guide your teams to the right business outcomes.
© Microsoft Corporation. All rights reserved.

38. What’s new in Oct’19 release
Your goals for business growth won’t become reality using disconnected marketing solutions. They limit your ability to have relevant customer conversations…prevent you from tracking the effectiveness of your marketing activities so you know what works…and what doesn’t.
Dynamics 365 Marketing helps you create campaigns that generate more leads across your , webinar, online, and event channels. You can track and analyze marketing activity performance and customer behavior in real-time so you can adjust messaging and personalize experiences on the fly. Nurture more leads into long-term, profitable relationships.

39. Personalized marketing and actionable intelligence
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Personalized marketing and actionable intelligence 
A/B Testing Test two different designs or messages to a target group's segments. Statistical analysis automatically identifies the winning design.
Marketing support for business units The Dynamics 365 Customer Engagement platform supports companies with multiple business units through all aspects of marketing execution.
Dynamics 365 Customer Insights integration Customer Insights  brings in a rich pool of business data across apps like Dynamics 365 Sales, Service, Marketing and custom data.
CTR 13%
CTR 35% VS
50% recipients in a sample group see variation A
50% recipients in a sample group see variation B
A/B Testing
Send the winner variation to the rest of the audience
Corporate
USA
APAC
Central
East
West
A/B testing –
We've built A/B testing capability right into Dynamics 365 Marketing. Marketers can create alternative versions of a message and define their business goals for it. The system establishes a few small test groups within the target segment and sends a different version of the message to each group, followed by statistical analysis that automatically identifies the winning design based on the stated business goal. The winner is then delivered to the rest of the segment.
Marketing support for business units –
Large organizations with multiple customer bases often use multiple business units to manage their marketing datasets and campaigns. The Dynamics 365 for Customer Engagement platform and the Marketing app support this model. Marketing app now supports it during all aspects of marketing execution, including: access to contact records, display of segment members, access to contact insights, availability of templates, and more.
Dynamics 365 Customer Insights integration –
Customer Insights  brings in a rich pool of business data across apps like Dynamics 365 Sales, Service, Marketing and custom data.
This integration generates powerful analytical displays for each contact and makes the information easy to understand and use. The integrated solution can:
Produce a complete 360° view for each contact
Apply data cleansing, enrichment, and fuzzy matching
Use segments created by Customer Insights to target customer journeys in Dynamics 365 Marketing
© 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

40. Personalized marketing and actionable intelligence
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Personalized marketing and actionable intelligence 
Layout Editor enhancements Now easier to design and modify published content. Visual designer provides a layout editor for designing multi-column layouts.
Easy set-up for subscription list It’s easy to target subscription lists directly. You can work end-to-end with subscription lists throughout the marketing lifecycle.  
Approvals with Microsoft Flow The customizable approval workflow is delivered as a Microsoft Flow app.
Layout editor enhancements –
We continue to make it easier for to design and modify published content.
The visual designer now provides a layout editor for designing multi-column layouts. This provides a quick and easy way to alter the appearance of messages.
Just drag one of these elements onto your design and the start filling each column with content. You can even create multiple rows of columns, each with a different number and ratio of columns.
Easy set-up for subscription lists –
It’s easy to target subscription lists directly. You can work end-to-end with subscription lists throughout the marketing lifecycle.
Key improvements include:
Subscription lists are now available natively from the main navigator.
Read, create, edit, and delete subscription lists directly in Dynamics 365 Marketing.
Use the new subscription lists design element to add lists to subscription forms.
Approvals with Microsoft Flow –
This helps make sure new marketing materials and campaigns are properly approved.   
© 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

41. Personalized marketing and actionable intelligence
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Personalized marketing and actionable intelligence
Surveys with Microsoft Forms Pro Surveys based on Microsoft Forms Pro bring a rich set of capabilities for inquiring about your customers' needs.
Quick Send for s Send out a quick blast to a target audience without requiring follow-up automation or behavioral triggers. 
     
Surveys with Microsoft Pro –
Create surveys to measure customer sentiment and satisfaction at every touchpoint. Surveys also help you make smarter decisions by capturing and analyzing customer feedback.
Surveys based on Microsoft Forms Pro bring a rich set of capabilities for inquiring about your customers' needs. You’ll be prepared to make data-driven decisions and to apply your findings to your marketing initiatives. Make automated use of survey responses by including them in the criteria for segmentation, lead scoring, or branching a customer journey.
Quick Send for s –
Add the capability to craft and send quick s to a large audience without requiring follow-up automation or behavioral triggers. Users can gradually move on to create more complex, multi-step customer journeys when needed.
© 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

42. 10/12/2019 6:03 PM
Appendix
© Microsoft Corporation. All rights reserved.