1. GWSA Update
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2. Purpose and Format Started in April 2018
A mechanism to provide timely and up to date GWSA information
Provide information that is concise and / or actionable
Published monthly
Includes:
Upcoming events
Cancellations, schedule changes and closures
Highlight CSS initiatives
Can be used to push RUSH information in emergency situations
RUSH information could include things like unexpected centre closures, corrections to incorrect media coverage etc. The internet can take up to 24 hours to deliver content.
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3. GWSA Email Subscriber Growth
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4. Mail Chimp An on-line marketing tool
Commercial platform that gives small users free access
Can do monetary transactions
Can integrate with many other electronic platforms like:
Survey Monkey
Eventbrite
Facebook
Instagram
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5. Mail Chimp Analytics How many people opened the email
Time of day when s were opened
How many people clicked on the links & which links
How often the was opened
Where the was opened
If an address bounces and if it is a soft or a hard bounce
If people unsubscribe and who unsubscribed
This month we highlighted finding the Sentinel on line and as of this morning, 28 people had clicked on that link, or about 10% of the people who opened the .
Most of our users open their s in Guelph, but typically 25 to 30 percent open them from the USA, even in the summer time!
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6. Timeline Published during the second week of each month
Deadline for submitting information is the first Tuesday of the month
Covers events and information from the middle of one month to the middle of the next month
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7. Sign up from the GWSA Website
On the GWSA Website under the heading “Popular Links for Members”
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