1. - Ownership is Leadership -
The Virus Model
- Ownership is Leadership -
Performance Economy
Transparancy
Co-ownership
Outside
Community-Building (3.0)
Quick Spread

3. Brand Ambassadors Concept Payed on performance Netwerkmarketing
Spreading the word
Make it your own
Why it’s good
Personal development
Helping people
Good for image Rijksmuseum
Journey behind the scenes
Become a CO-OWNER
Businessplan
Attracting people to museum
People talk to People
Creates more cashflow

4. STEP 1: Create an online knowledge platform

5. STEP 2: People sign up as ambassador

6. STEP 3: Link ambassadors to platform

7. STEP 4: Ambassadors become Personal Tourguide

8. STEP 5: Tourguide get 10% of each Personal Tour

9. STEP 6: 100 Tours = Free tour behind paintings

10. Questions