1. Incorporating Social Media into the Classroom

2. Twitter
@JohannsAudit

3. Why use social media in the classroom?
To engage with students through vehicles they commonly use
To deliver content not yet available in textbooks
To push breaking topics to students
To drive students to websites, publications and influencers they might not be aware of

4. Which social media Network to use?
Match the network to your content
Twitter
Linkedin
Facebook
Instagram

5. Where do you get social media content?
News aggregators (e.g., CPA Letter Daily, Accounting Today)
Regulators (e.g., SEC, PCAOB, FASB, IASB)
Influencers (e.g., Big 4, SASB)
Publications (e.g., J of A, Compliance Week)
People/organizations you follow

6. How often do you communicate with students?
Often enough to keep students engaged, but not annoyed
Twitter – no more than 1 or 2 tweets per day, on average
LinkedIn – when you “publish”
Keep it professional, but interesting

7. What’s the time commitment?
It is a commitment
Once you start, you have to keep your content ongoing and updated
An hour a day?

8. How do you get students engaged?
Options:
Require student interaction with content (e.g., test/quiz questions)
Extra credit for interaction (e.g., exam/quiz questions)
Tell them they will be better informed than their peers – think job interviews

9. Linkedin

10. facebook
JohannsAudit

11. Questions?