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Published byBrandon Palmer Modified over 5 years ago
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Rank International Travelers’ “Coolest” US Destinations 1 New York 31.8% 2 Hawaii 17.8% 3 Los Angeles 12.9% 4 Las Vegas 10.8% 5 Alaska 10.6%
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The inbound Alaska traveler and experience
The traveler The inbound Alaska traveler and experience 85% domestic / 15% international Mature (average age arriving by air = 49) Well-educated (80% with at least some college) Affluent (household income arriving by air – USD $112,000) The experience 98% “very satisfied” or “satisfied” 97% had expectations met or exceeded 83% saw as same/better value v. other destinations 97% would recommend as a destination 60% plan to make a return visit Source: Travel Alaska
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ANC generates consistent seasonal load factors …
2018 monthly ANC domestic* load factor Does not include intra-Alaska routes ANC’s annual domestic* load factor of 86% slightly exceeds the U.S. average Load factors of 81%+ in each month of 2018 2018 international load factor of 82% Annual 86% Source: U.S. DOT data via Diio online portal * Excludes in-state Alaska service
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Top 10 US tourist destinations for Chinese tourists
5 eco-tourism, 5 cities Top 5 Eco-tourism: Grand Canyon, Yellowstone, Yosemite, Niagara Falls, Hawaii Alaska 8 National Parks 2nd most in US 3 of which are UNESCO sites Glacier Bay National Park has over 1,000 glaciers Reykjavik results: M passengers M passengers 1 B737 with 166 pax, half of which are tourist, for the summer season. If they spend $1,000, not including airfare, that flight is worth almost $10 Million to the Alaskan economy.
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Growth All of Asia Up 13% China Up 65%* Hong Kong 66%*
*Only includes data of ticket booked thru to Alaska. If tourist stopped in another US city before coming to Alaska they are not in this data
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Likely Chinese Tourists
Desired outdoor experience Wildlife viewing-55% Hiking-33% Kilometers of trails in Anchorage Camping-27% Skiing-27% 130 km Nordic ski trails in Anchorage 3 downhill ski mountains near Anchorage Likelihood of visiting US-68.9% China to Alaska tourism up 67% in 2018 Days available for international travel-15 Most important part of trip Ways to experience nature-45.1% Sightseeing tours -37.5% National Parks-34.1% Top American destination New York-67.5% Washington DC-39.3% Hawaii-36.4% San Fransico-27.8% Los Angeles-26.8% Familiarity with Alaska-42.1%
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Anchorage Verses Other West Coast Gateways Seoul to Anchorage verses LAX
7:20 11:20 13:20
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Alaskans can go somewhere other than Hawaii
Alaskans have typically used Hawaii as their winter vacation spot. With direct access to Asian gateways, Alaskans now have options to vacation in Asia
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Alaska generates a balanced traffic flow to/from Asia
U.S. out-of-state Canada Europe Asia 46% Alaska P-O-O 54% other P-O-O 35% U.S. P-O-O 66% Canada/other P-O-O 30% U.S. P-O-O 70% Europe/other P-O-O 51% U.S. P-O-O 49% Asia/other P-O-O “P-O-O” reflects point-of-origin data Data reflects YE September 2018 Source: U.S. DOT data via Diio; Sabre MDT data via Sabre Market Intelligence tool
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