1. Viewing Trends Overview
June 2016
Viewing Trends Overview

2. Total Viewing June 2016
Irish adults aged 15+ watched TV for an average of 3 hours and 10 minutes each day in June 2016.
91% (2hrs 52min) of this viewing was live with the other 9% (18 min per day) time shifted.
Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

3. Average Minutes Viewed Daily
June 2016
Housekeepers with Children watched 3 hours 3 mins of TV every day in June 2016
Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

4. TV Viewing Live v Time shift Year on Year
June 2016 V’s June 2015
Live
Time-Shift
PVR Ownership
Jan %
Jul %
PVR ownership is now at 59%. The vast majority of viewing is to live TV. The % of live TV viewing has remained increased year on year for individuals and yr olds.
Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

5. Weekly reach of TAM Ireland subscribing channels
June 2016
TAM Ireland subscribing channels reached 88% of housekeepers, 86% of housekeepers with kids, 83% of ABC1 adults and 82% of yr olds each week in June
Source: TAM Ireland Ltd / Nielsen TAM / Av Weekly Reach, Consolidated, National

6. Average Monthly Commercial Impacts
June 2016
Source: TAM Ireland Ltd / Nielsen TAM / 30” 000s, Consolidated, National

7. Based on 30” sec 000s, Individuals 4+
Top 10 Advertisers June 2016
Based on 30” sec 000s, Individuals 4+ 1
PROCTER & GAMBLE IRELAND 2
BSKYB LTD 3
DIAGEO 4
RECKITT BENCKISER 5
EIR 6
LOREAL 7
VODAFONE IRELAND 8
VIRGIN MEDIA 9
TOYOTA IRELAND 10
ALDI STORES LTD
Source: TAM Ireland Ltd / Nielsen TAM
Based on 30” 000s, ROI Commercial Channels, Individuals 4+, Consolidated, National