1. Creating a Marketing Dashboard with Power BI & Dax
Craig Johnson
Creating a Marketing Dashboard with Power BI & Dax

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6. Creating a Marketing Dashboard with Power BI & Dax
Craig Johnson
Creating a Marketing Dashboard with Power BI & Dax

7. What is a Dashboard

8. Dashboard:
One-Screen Group of Summary Visualizations that facilitate rapid assessment!

9. Key Components
Right Visual Avoid Clutter Focus your Audiences Attention Action Items

10. Audience
Who is your Audience How will the Dashboard be consumed

11. Process
Import Data
Measures
Design

12. Import Data Date (Time) Event Action (Event Tracking) Sessions
Total Events
Dimension vs Metrics

13. Total Sessions
Total Sessions = SUM(Minnpartraffic[Sessions]

14. Events: Phone Calls/PDF and Emails
Phone Call Events = Calculate
[ALL Events],
Events[Event Action] = “Phone Number Link”

15. Metric Groups
Show how to make a measure group

16. Last Refreshed
Last Refreshed = LASTDATE(Metric[Date]

17. Visual Decision Making

18. YTD
Tell a Story

19. Weekly
Tie it to a Business Metric
Sales were ?

20. Trends

21. Time Intelligence
Sessions LY =
Calculate
([Total Sessions], SAMEPERIODLASTYEAR(Dates[Date]

22. Use Statistical Functions
Top N Filter
Avoid Clutter
User Color Sparingly
Use Statistical Functions

23. Ad Words

24. The Better Questions you ask, the more the data will tell you
Recommendations
The Better Questions you ask, the more the data will tell you