1. Pulling in the same direction
A two-day learning experience in which teams are challenged to boost productivity and profitability through better teamwork, communication and coordination.

2. What clients say
“You know the program is effective when people from manufacturing, sales and marketing become sensitive to each other’s needs and understand how the other operation works.”
Manager, 3M
“We found Celemi Decision Base to be profoundly valuable. By experiencing the positions of senior management, our sales people gained a newfound appreciation for what our customers experience in their jobs and developed a greater ability to talk the customer’s language.”
“We required every Oracle USA sales representative to take this training. It was exceptional.”
Sales manager, Oracle
“I better understand my personal impact on financial results and hope to find ways to make things better… I hope everyone takes this. It’s good material for developing increased understanding of financial terms and interactions in the business environment.”
Participant, Hewlett Packard

3. Celemi Decision Base – in a nutshell
Benefits
In Celemi Decision Base, participants learn to better utilize financial statements and financial ratios as planning tools to boost productivity and profitability. It is designed to make key people understand how and why their decisions influence the entire organization.
Timing
2 – 2.5 days
Number of participants
4-6 teams, participants in total
Materials
Board based business simulation

4. The seminar at a glance – the flow
Reflects your own business reality
Opening – setting the scene
Your own organization:
What are you up against?
What are the key issues?
Business simulation
Ten simulation years:
Six teams manage their own capital-intensive companies and compete for the same customers
Debrief – discuss business themes and capture the lessons learned
Next steps – the way forward
Back to your own real world:
What are the potential areas for improvement?
What could be done to tap into them?
Purchasing
Production
Sales
Accounts receivable
Cash

5. The key challenges in Celemi Decision Base
indicators
Cash flow
Capacity
utilization
Lead
times
Strategic planning
Company performance
Consistency across borders

6. Challenge no. 1 Strategic planning Invest now… or later
Pursue all markets… or just a few?
Take the lead… or be an early follower?
Build efficient assembly lines… or flexible flow shops?
Borrow money… or earn it first?
Stick to the basics… or pursue the cutting edge?

7. Challenge no. 2 Manage and measure company performance
Make the right investments at the right time…and get the required return
Profit and loss statement
Balance sheet
Key performance indicators

8. Challenge no. 3 Consistency across borders
Build cross-functional insight and explore the complex nature of inter-departmental financial relationships
Planning & Delivery
Marketing &
Sales
Development & Services
Finance & Control

9. The Decision Base® simulation board

10. Key components Production options Product options Market options
Line
Capacity
Flow
Shop
Job
Shop
Flexibility
Production options
Product options
Market options
Marketing & sales options

11. Key concepts Market share Profitability Return on capital employed
Cash flow
Cost of capital
Capacity utilization
Return on investments in markets, products and production
EVA™ (economic value added) optional
CVA™ (cash flow value added) optional
NPV™ (net present value) optional
ABC (activity-based costing) optional

12. Key results
Improved productivity through better teamwork, communication and coordination
Alignment around the “big picture” and a deeper level understanding of strategy and tactical initiatives
Better decisions for optimal allocation of limited resources
Increased responsiveness to internal and external customer needs
Improved business literacy and financial acumen
Deep understanding of the overall business impact of financial decisions

13. Target groups
All personnel with financial responsibilities in manufacturing, production or other capital-intensive companies can build cross-functional insight and align with a common vocabulary of performance measures
Sales people, service providers and consultancies gain a better understanding of their client’s business conditions
Business schools, corporate universities and academies can use Celemi Decision Base® as part of their management development track to introduce and apply strategy, business economics and finance competencies.
Companies that are implementing new IT architectures can use Celemi Decision Base® to identify hot buttons

14. What participants say
85% estimate that it would have taken weeks or longer to learn what they learnt in the seminar if traditional teaching had been the method used
93% judge the Celemi simulations very good or outstanding
99% regard the Celemi materials to be of high or very high quality
99.3% recommend the seminar to others
Source: Gallup Malmö, Sweden

15. Some Celemi Decision Base clients

16. Celemi learning programs: Guiding principles
“It’s not what you know, it’s how you know it.”
To deliver useful and sustained knowledge, a learning program should…
capture the participants’ attention and trigger their imagination.
address the key elements of the client’s reality – revealing what it is that drives the business.
be based on a strong and consistent conceptual platform.
The assumptions and metrics built into simulations should be…
sophisticated enough without being confusing.
concise enough without being superficial.
credible enough not to be dismissed.
You cannot just absorb other people’s knowledge…
…you can only create your own.