1. Case Study 1
English for Business 1

3. Complete Entered Europe a year ago
Company
Brand Name
Market Share
Competitors
Recent Developments
Hudson Corporation
Well-known, associated with high quality, traditional design and craftsmanship
Declining in the USA because of increased competition from Asia.
Asian competitors offer similar products at lower prices
Entered Europe a year ago

4. Probable Problems
The company doesn’t know the European market as well as the US one
Its products may not match European tastes
It may face new and different competitors
It may experience distribution problems

6. Diana
Ruth
Tom
Cornelius