1. KABI NAZRUL COLLEGE MURARAI :: BIRBHUM
Dr. Jafor Ali Akhan (Principal)
TOPIC – MOTIVATION
Discussion outline
Concept of Motivation
Features of Motivation
Importance of Motivation
Factors of Motivation

2. 1. CONCEPT OF MOTIVATION
Motivation stimulates individuals action to accomplish desired objectives. It is nothing but an act of inducement. It is an effective instrument in the hands of the management to maximize efficiency of operations.

3. 1. CONCEPT OF MOTIVATION Definitions of Motivation: -
According to B. Flippo. “Motivation is the process of attempting to influence other to do their work through the possibility of getting a reward.”
Michael J. Jucius also stated that, “ Motivation is an act of stimulating some to get a desired course of action”.
On the other hand D.E. Mc farland gives a simple definition, when he says that, “ Motivation relates to those psychological forces which compel employees to act in certain ways”.
If we analyze the above definitions, then motivation is considered as one of the most important elements in the directing functional of the management.

4. 2. FEATURES OF MOTIVATION
The following features can be observed regarding motivation: -
Psychological phenomena: - Motivation is a psychological phenomena which is generated within an individual. It activates an individual to behave in a particular manner. It relates to those factors operating within an individual that compels him to act in a certain way.
Inner feeling of individuals: - It is an internal feeling of an individual. It induces individuals in the pursuit of organizational goals.
Continuous process: - It is a continuous process as human needs are unlimited. Fulfillment of one set of needs give rise to another sets of needs. This process goes on continuously.
Complex process: - It is a complex process as there is no universal theory to motivation.

5. 2. FEATURES OF MOTIVATION
Goal-oriented behavior ;
Pervasive function ;
Varying Degree;
Positive and Negative forces;
Financial and non-financial benefits;
High morale and satisfaction.

6. 3. IMPORTANCE OF MOTIVATION
Motivation is the core function of the management. The importance of motivation are given below:
Effective use of resources;
High efficiency of employees;
Healthy industrial relation;
Better organizational image;
Reduced labour turnover and absenteeism;
Accomplishment of organizational goals;
Introducing changes in the organization;
High morale and satisfaction.

7. 3. IMPORTANCE OF MOTIVATION
It can be depicted by the following diagram
IMPORTANCE OF MOTIVATION
Healthy industrial relation
Better organizational image
Reduced labour turnover and absenteeism
Effective use of resources
Accomplishment of organizational goals
Introducing changes in the organization
High morale and satisfaction
High efficiency of employees

8. 4. FACTORS OF MOTIVATION Monetary incentives;
Recognition for good work;
Social status;
Stability of employment
Opportunity for promotion;
Job satisfaction;
Participation in management;
Job enrichment;
Healthy competition
Post retirement benefits

9. CONCLUSION
Motivation is essential for effective use of organization and betterment of the organization i.e. , for the social development as a whole.
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