1. Internet Mapping and GIS in the Cloud
Tom Brenneman

2. What do people use to interact with web maps?
Mobile
Focused interactivity
Location sets the context for interactivity
My…
Augmented reality
Notifications
Desktop
Highly interactive
Feedback based on context in the application
Analysis / compilation
Tablet
Simple interactivity (big button)
Dashboards and information aggregation

3. Where is internet mapping going?
Mobile
2 Billion Internet users worldwide & 5 Billion cell phone users
UN telecommunications agency
Mobile internet adoption outpaces desktop internet adoption by 8x (Economy + Internet Trends)
More smart phones than PCs will be sold in 2011
RBC analyst Mike Abramsky
Within 5 years “More users will connect to the Internet over mobile devices than desktop PCs.”
Mary Meeker
There are 6.8 Billion people in the world
Mary Meeker – Morgan Stanley research – head of global technology research team

4. How is the infrastructure of the internet changing?
Internal infrastructure
High risk
Inflexible
Inefficient
Cloud infrastructure
Low risk
Easy to scale
Use only what you need

5. Three Scenarios for the Cloud
Your software
Cloud Services
Your software
Cloud Infrastructure
What does Cloud mean to you? You can do three things:
Run sw on premise and consume stuff from cloud: ArcGIS Online, ArcWeb Services, geocoder
Move sw into cloud. My whole publication env in cloud using ESRI AMI
Reselling services from your software in the cloud SaaS in the cloud (right ASP licensing from us)
Your software
Cloud services

6. Private Clouds Public Clouds
Your cloud strategy will be specific to your organization.
Private cloud and/or public cloud.

7. Thank you