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CONTRACTUAL COMMITMENTS, BARGAINING POWER, AND GOVERNANCE INSEPARABILITY: INCORPORATING HISTORY INTO TRANSACTION COST THEORY NICHOLAS S. ARGYRES JULIA.

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Presentation on theme: "CONTRACTUAL COMMITMENTS, BARGAINING POWER, AND GOVERNANCE INSEPARABILITY: INCORPORATING HISTORY INTO TRANSACTION COST THEORY NICHOLAS S. ARGYRES JULIA."— Presentation transcript:

1 CONTRACTUAL COMMITMENTS, BARGAINING POWER, AND GOVERNANCE INSEPARABILITY: INCORPORATING HISTORY INTO TRANSACTION COST THEORY NICHOLAS S. ARGYRES JULIA PORTER LIEBESKIND University of Southern California Academy of Management Review, 24(1): 49-63

2 The Argument Basic Assumption of TCE: Organizational form can be predicted using an individual transaction as the unit of analysis (Williamson, 1985). Authors’ extension of TCE: The characteristics of an individual transaction cannot always explain the scope of the firm, since the governance of a new transaction may be constrained by the governance of transactions in which the firm is already engaged. This is called governance inseparability – “a condition in which a firm's past governance choices significantly influence the range and types of governance mechanisms that it can adopt in future periods.” The basic behavioral assumptions of TCE (such as bounded rationality and opportunism) need not change in order to incorporate governance inseparability; rather, the use of the individual transaction as unite of analysis needs to be “tempered”

3 Governance Inseparability
Types of Governance Inseparability “Causes” of Governance Inseparability Constrained Governance Switching: (Cannot switch from type x to type y governance) Constrained Governance Differentiation: (Cannot enter into another type x governance arrangement) Contractual Commitments: “an agreement between two or more parties that is binding on those parties, to the degree that to renege on the agreement will be costly.” Formal and Informal By necessity, usually long-term in nature and always incomplete Examples: Franchising agreements and exclusive dealerships Coca-Cola and independent bottling companies New venture division in a corporate structure Single transfer pricing rules Bargaining Power: “the ability of one party to a contract to be able to influence the terms and conditions of that contract or subsequent contracts in its own favor” Power increases unexpectedly and, often times, gradually (long-term) Uncertain legal decisions/environment Interrelated factors that affect relative power of contracting parties Unionized labor attempts to restrict outsourcing UAW strike against GM in 1996 Franchising and the growth of franchisee organizations (AFA and AAFD) Long-distance trucking companies seeking to enter short-haul industry American Airlines seeking to establish short-route subsidiary, American Eagle

4 Implication : Use of alternative Governance mechanism
Proposition 1: Different firms may govern identical transactions in different ways, as long as each firm is also a party to other types of transactions. Proposition 2a: Compared with younger firms, older firms more often will be obligated to use market contracting to govern transactions featuring asset specificity for the same level of firm bargaining power. Proposition 2b: Compared with younger firms, older firms more often will be obligated to use hierarchical mechanisms to govern generic transactions for the same level of firm bargaining power. Proposition 3: Firms operating in jurisdictions in which labor unions are accorded more bargaining power will be obligated more often to use hierarchical mechanisms to govern generic transactions than will firms operating in jurisdictions in which labor union power is more restricted.

5 Implication; Limit to firm scope
Proposition 4: The greater the difference is between a transaction’s optimal governance mechanism and a firm’s governance arrangements in place, the greater the cost will be to the firm of internalizing that transaction. Proposition 5: Greater uncertainty will reduce the vertical and horizontal scope of the firm.


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