1. How to
Captivate & Keep
Of Your
the Attention
Summer Academy
Audience

2. When’s Lunch?
CrazyGoodTalks.com

3. IS YOUR MESSAGE
REACHING YOUR
AUDIENCE?
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4. ROADMAP Dynamic Delivery Emotional Connection Keep Attention4
Emotional Connection 3 2
Keep Attention 1 1
Grab Attention
ROADMAP
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5. Is this for CE Credits?
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6. CrazyGoodTalks.com

7. SOLD!!
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8. Your content to keep them engaged
BRAND
Yourself 1
CAPTIVATE
And immediately
grab their attention 7
CONNECT
Emotionally
with your audience 4
DAZZLE
With delivery 10 2 3
STRUCTURE
Your content to keep them engaged
CHOOSE
The right topic
BLUEPRINT 5 6
CONVERT
On the spot
SELL
Your services 8 9 11
AVOID
Presentation
Killers
CLOSE
With impact!
GET BOOKED
TO SPEAK
CrazyGoodTalks.com

9. Your content to keep them engaged
BRAND
Yourself 1
CAPTIVATE
And immediately
grab their attention 7
CONNECT
Emotionally
with your audience 4
DAZZLE
With delivery 10 2
CAPTIVATE
And immediately
grab their attention 7 3
STRUCTURE
Your content to keep them engaged 3
STRUCTURE
Your content to keep them engaged
CHOOSE
The right topic
BLUEPRINT 5 6
CONVERT
On the spot
SELL
Your services
DAZZLE
With delivery 10
CONNECT
Emotionally
with your audience 4 8 9 11
AVOID
Presentation
Killers
CLOSE
With impact!
GET BOOKED
TO SPEAK

10. CrazyGoodTalks.com

11. OPEN WITH A QUESTION Related to Content Nodding Yes “You” Focused
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12. CRAFTING YOUR QUESTION
“What’s the main theme of my talk?”
Use pillow talk
Simple is better
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13. OPEN WITH A STORY 1. RELATED TO THE CONTENT 2. RELATABLE 3. CHARACTERS
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14. Application Time
Refer to your
handout
p. 1

15. ROADMAP Dynamic Delivery Emotional Connection Keep Attention4
Emotional Connection 3 2
Keep Attention 1 1
Grab Attention
ROADMAP
CrazyGoodTalks.com

16. DON’T BURY THE BENEFITS
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17. CRAFT YOUR COMMERCIAL
Ask yourself, “What are the benefits my listeners will receive from taking my advice?”
Get specific by asking “So what, why should they care?”
Pick the 3-4 most appealing benefits
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18. If you use this information you’ll:
COMMERCIAL
If you use this information you’ll:
Your audience won’t look like this!
They will be leaning forward in their seats engaged.
Which will make them more likely to take action on your training.
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19. Application Time
Refer to your
handout
pp. 2-3

20. CONVERSATION
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21. EXPERIENCE
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22. THINKING
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23. APPLICATION
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24. Apply on your own
Refer to your
handout
pp.4-7

25. CRAZY GOOD STORY TYPES Your Why Story Then, Now, How Client Vignette
Story to Make a Point
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26. CrazyGoodTalks.com

27. Application Time
Refer to your
handout
pp.8-23

28. NOW
THAT’S
ITALIAN!
DYNAMIC DELIVERY
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29. Application Time
Refer to your
handout
pp.24-31

30. Craig Valentine

31. Text the word CRAZYGOOD to:
Do you and your advisors want a competitive advantage?
Text the word CRAZYGOOD to:
44222

32. Keep in touch! DVN@CrazyGoodTalks.com (952) 451-0172
Facebook.com/CrazyGoodTalks
@DeirdreVanNest