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Lecturer: Dr. Damon I. Vincent

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1 Lecturer: Dr. Damon I. Vincent
Leadership and Human Communication Lecturer: Dr. Damon I. Vincent

2 What is Communication? The transfer of information, thoughts or ideas
to create shared understanding between a sender and a receiver.

3 Communication took place
one on one through speech.

4 Mass communication via speech
can be very effective.

5 All communication takes place through one or more of the five senses.

6

7

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10

11 all five senses are available.
The use of vision when all five senses are available.

12

13 The Advantages of Graphics
Cognitively, graphics: Increase comprehension, recollection, and retention. Expedite and increase our level of communication. Help us decode text. Attract and direct attention.

14

15 The Advantages of Graphics
Cognitively, graphics: Increase comprehension, recollection, and retention. Expedite and increase our level of communication. Help us decode text. Attract and direct attention.

16 Graphics can bridge language barriers.

17 The Advantages of Graphics
Cognitively, graphics: Increase comprehension, recollection, and retention. Expedite and increase our level of communication. Help us decode text. Attract and direct attention.

18

19 The Advantages of Graphics
Cognitively, graphics: Increase comprehension, recollection, and retention. Expedite and increase our level of communication. Help us decode text. Attract and direct attention.

20

21 The Advantages of Graphics
2. Emotionally, graphics: Enhance or otherwise affect attitudes. Engage our imagination. Increase creative thinking. Lead to more profound understanding.

22 A Picture Is Worth A Thousand Words

23 Lecturing is a traditional method
of teaching in schools and universities.

24 Lectures combined with graphics
can enhance learning.

25 But graphics aren’t everything. But graphics aren’t everything.
Benjamin Franklin once said: “Tell me and I’ll forget, Show me and I might remember, Involve me and I’ll understand.” But graphics aren’t everything.

26 Demonstrations make lasting impressions.

27 permanent impressions.
Involvement can make permanent impressions.

28 Of course, the key word is INVOLVEMENT.

29 The Intent of Communication

30 The Intent of Communication
Oral Present State Speaker Speaks Listener Reacts Goal State Written Present State Writer Writes Reader Reacts Goal State

31

32 The Three Pillars of Public Speaking
Ethos Pathos Logos

33 Aristotle’s Model (384-322 B.C.)
Ethos Speaker Audience Pathos Good Character Emotions Good Sense Kinds of Audience Good Will Message Logos Rhetorical Induction Rhetorical Deduction Topics

34 Aristotle’s Model (384-322 B.C.)
Ethos Speaker Audience Pathos Good Character Emotions Good Sense Kinds of Audience Good Will Message Logos Rhetorical Induction Rhetorical Deduction Topics

35 Ethos = Credibility Does your reputation:
Indicate that you are rational? Generate respect for you as a person? Reveal your character as above reproach? Recommend you as an authority?

36 Aristotle’s Model (384-322 B.C.)
Ethos Speaker Audience Pathos Good Character Emotions Good Sense Kinds of Audience Good Will Message Logos Rhetorical Induction Rhetorical Deduction Topics

37 Pathos = Emotion Can you identify with your audience?
Can your audience identify with you? Do your words evoke feelings of: Love? Sympathy? Fear? Do your visuals evoke feelings of: Compassion? Envy?

38 Aristotle’s Model (384-322 B.C.)
Ethos Speaker Audience Pathos Good Character Emotions Good Sense Kinds of Audience Good Will Message Logos Rhetorical Induction Rhetorical Deduction Topics

39 Logos = Logic Does your message: Make sense?
Rest on facts, statistics, evidence? Logically lead to promised results?

40 Communication Through
Common Experience Source Encode Signal Decode Destination Set of Experiences A Set of Experiences B Adapted from Schramm

41 Encoding and Decoding Encoding Encoding Decoding

42 Communication Through
Common Experience Source Encode Signal Decode Destination Set of Experiences A Set of Experiences B Adapted from Schramm

43 Communication Through
Common Experience Source Encode Signal Decode Destination Set of Experiences A Set of Experiences B Adapted from Schramm

44 Berlo’s Model of Communciation (1960)

45

46 The Effects of Communication

47 The Communication Process
SOURCE RECEIVER

48 The Communication Process
Message SOURCE RECEIVER Medium

49 The Communication Process
Message SOURCE RECEIVER Encoding Decoding Medium

50 The Communication Process
Interference Message SOURCE RECEIVER Encoding Decoding Medium

51 The Communication Process
Interference Message SOURCE RECEIVER Encoding Decoding Medium Feedback Feedback Message RECEIVER SOURCE Decoding Encoding Medium

52 The Communication Process
Interference Message SOURCE RECEIVER Encoding Decoding Medium Feedback Feedback Message RECEIVER SOURCE Decoding Encoding Medium Context or Setting

53 A Typical University Lecture

54 The Communication Process
Interference Message SOURCE RECEIVER Encoding Decoding Medium Feedback Feedback Message RECEIVER SOURCE Decoding Encoding Medium Context or Setting

55 What is happening here?

56 The Hidden Agenda

57 The Hidden Agenda What you don’t see

58 Why do communication barriers exist?

59 One or more of the five senses
may be impaired.

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66 Not all have the skills to communicate.

67 Ordinarily, communication is quite easy.
Just talk!

68 Many opportunities for communication
are lost.

69 PERCEPTION can be either a positive or negative influence
in communication.

70 Even shared experiences can be perceived in different ways.
Which is the appropriate response?

71

72

73 Intelligence

74 Intelligence Maturity

75 Intelligence Maturity Experience

76 Intelligence Maturity Experience Opinion

77 Intelligence Maturity Experience Opinion Intent

78 Viewpoint can make a difference.
Who is correct?

79 Are the lines below straight, or are they curved?

80 Faulty interpretation can lead to
flawed communication.

81 Why is he riding a bicycle?

82 Beware of information overload.

83 Barriers To Communication

84 Organizational Barriers
To Communication

85 Organizational Barriers
Negative organizational climate Absence of communication policy Excessive authority layers Filtering Barriers To Communication

86 Organizational Barriers Personal/Personnel Barriers
Negative organizational climate Absence of communication policy Excessive authority layers Filtering Personal/Personnel Barriers Barriers To Communication

87 Organizational Barriers Personal/Personnel Barriers
Negative organizational climate Absence of communication policy Excessive authority layers Filtering Personal/Personnel Barriers Relationships to superiors/subordinates Relationships with peers Personality differences Fear Stereotyping Inattention Barriers To Communication

88 Organizational Barriers Personal/Personnel Barriers
Negative organizational climate Absence of communication policy Excessive authority layers Filtering Personal/Personnel Barriers Relationships to superiors/subordinates Relationships with peers Personality differences Fear Stereotyping Inattention Barriers To Communication Semantic Barriers

89 Organizational Barriers Personal/Personnel Barriers
Negative organizational climate Absence of communication policy Excessive authority layers Filtering Personal/Personnel Barriers Relationships to superiors/subordinates Relationships with peers Personality differences Fear Stereotyping Inattention Barriers To Communication Semantic Barriers Foreign language involved Ambiguous symbols/words Faulty translation Unclarified assumptions Technical jargon Faulty body language decoding

90 Barriers To Communication
Physical Barriers Barriers To Communication

91 Barriers To Communication
Physical Barriers Closed doors Walls, cubicles Distance between people, workplaces Barriers To Communication

92 Barriers To Communication
Physical Barriers Closed doors Walls, cubicles Distance between people, workplaces Perceptual Barriers Barriers To Communication

93 Barriers To Communication
Physical Barriers Closed doors Walls, cubicles Distance between people, workplaces Perceptual Barriers False assumptions Differing values Traditional attitudes Life experiences Cultural conditioning Barriers To Communication

94 Barriers To Communication
Physical Barriers Closed doors Walls, cubicles Distance between people, workplaces Perceptual Barriers False assumptions Differing values Traditional attitudes Life experiences Cultural conditioning Barriers To Communication Gender Barriers

95 Barriers To Communication
Physical Barriers Closed doors Walls, cubicles Distance between people, workplaces Perceptual Barriers False assumptions Differing values Traditional attitudes Life experiences Cultural conditioning Barriers To Communication Gender Barriers Stereotyping hinders cooperation May be race and culture related Failure to recognize thinking styles Abstract vs. emotional approach Competitive vs. relational interaction

96 Keys To Good Communication

97 Keys To Good Communication
Preparation Keys To Good Communication

98 Keys To Good Communication
Preparation Know your audience Know your purpose Know your topic Anticipate questions Anticipate objections Keys To Good Communication

99 Keys To Good Communication
Preparation Know your audience Know your purpose Know your topic Anticipate questions Anticipate objections Presentation Keys To Good Communication

100 Keys To Good Communication
Preparation Know your audience Know your purpose Know your topic Anticipate questions Anticipate objections Presentation Present a rounded picture Achieve credibility with your audience Communicate a little at a time Use multiple communication techniques Encourage interaction Keys To Good Communication

101 Keys To Good Communication
Preparation Know your audience Know your purpose Know your topic Anticipate questions Anticipate objections Presentation Present a rounded picture Achieve credibility with your audience Communicate a little at a time Use multiple communication techniques Encourage interaction Keys To Good Communication Follow-up

102 Keys To Good Communication
Preparation Know your audience Know your purpose Know your topic Anticipate questions Anticipate objections Presentation Present a rounded picture Achieve credibility with your audience Communicate a little at a time Use multiple communication techniques Encourage interaction Keys To Good Communication Follow-up Follow through on what you say Be sure the listener understands Encourage feedback

103 The Communication Process
Interference Message SOURCE RECEIVER Encoding Decoding Medium Feedback Feedback Message RECEIVER SOURCE Decoding Encoding Medium Context or Setting

104 END


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