1. Right message to the right people
Kate McCheyne & Blair Stevenson
sportscotland
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2. Changing face of communications
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3. Starting the conversation
understanding your audience
identifying the most appropriate channels to reach audience(s),
using storytelling to deliver your messages
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4. Discussion Who is your target audience? What challenges do you face?
How do you prioritise them?
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5. Hints and Tips - audiences
What do you bring to the table
Be clear on your offer
Who do you think will benefit
What do they want from you
Create a profile
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6. Linking audiences to channels
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7. Which channel?
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8. Comparing channels
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9. Choosing the right channels
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10. Discussion – national media
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11. Power of local media
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12. Discussion
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13. Key messages through storytelling
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14. Key messages through storytelling
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15. Telling that story
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16. Discussion Connecting your messages with your story
Who is at the heart of your story? People make Glasgow!
Key messages - how would you tell the story of the wider benefits of sport?
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17. Hints and tips - digital
Use photos and video for quick & engaging content
What are your assets? Sharing content from your clubs, schools etc.
Make the most of free tools/resources – e.g. Canva, iMovie, Google Digital Garage
Monitor – use simple stats to review what is or isn’t working (focus on engagements)
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18. Hints and tips – traditional
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19. Resources communications@sportscotland.org.uk www.sportscotland.org.uk
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