1. Dynamics 365 for Marketing - Customer stories
© 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

2. Read me
Please visit for you customer reference needs. You can use the links in that page to get latest info such as Dynamics 365 for Marketing – Reference list, Nominate references and Request references.
After your request is submitted, customer stories team will connect with you to work with the customer to publish the customer story or support your reference request based on customer’s availability.
There are different types of reference customers. Some of them have participated in publication of their stories on customers.microsoft.com, some of them allow Microsoft to use their logos , some of them are willing to be on calls with prospects based on their availability. The customer story team will be able to assist you based on your reference request and customer’s availability.
Partners can work with their Microsoft partner team contact for customer reference needs.
Microsoft resources and partners can use any of the approved customer story summary slides in this deck for all public presentations.
We will update this deck during each major Dynamics 365 release (Apr & Oct)

3. Dynamics 365 for Marketing – early references
“With other marketing automation tools, we were only able to blast generic s to prospects. With Dynamics 365 for Marketing, it’s easy to treat people as individuals and craft highly targeted messages that support a very personal buying journey.”
- Adrian Pask, Vice President Marketing, Vorne Industries
“The leads that Marketing is generating today are much stronger than they used to be. Our colleagues in Sales were surprised by the capabilities of Dynamics 365 for Marketing.”
-Karel Beránek, Dynamics 365 Product Owner, ACTUM Digital
“We use Dynamics 365 for Marketing to save time, be more accurate, & drive better results from our events.”
—Dexter Pizzey, Community Development Specialist, Microsoft Store, Edmonton, Alberta
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

4. Customer: Vorne Industries
Industry: Manufacturing
Size: 30 employees
Country: United States
Products and Services: Microsoft Dynamics 365 for Marketing
Microsoft Dynamics 365 for Sales
Read full story here
“With other marketing automation tools, we were only able to blast generic s to prospects. With Dynamics 365 for Marketing, it’s easy to treat people as individuals and craft highly targeted messages that support a very personal buying journey.”
“No other product we looked at seamlessly integrates marketing and sales like Dynamics 365 for Marketing. It’s an incredibly powerful app and a huge competitive advantage for us. With Dynamics 365, we’re on track to double our sales efficiency and throughput.”
—Ramon Vorne, Chief Executive Officer, Vorne Industries
—Adrian Pask, Vice President Marketing, Vorne Industries
Manufacturers use Vorne Industries technology to improve plant performance. Vorne wanted to connect its sales and marketing processes and speed leads’ progress to a product trial.
Vorne used Microsoft Dynamics 365 for Marketing to seamlessly integrate sales and marketing and give everyone in the company a complete picture of what’s happening in an account.
Vorne has doubled the number of leads that move to product trial, doubled sales efficiency and throughput, and can personalize each lead’s buying journey.

5. “The leads that Marketing is generating today are much stronger than they used to be. Our colleagues in Sales were surprised by the capabilities of Dynamics 365 for Marketing.”
Customer: Actum Digital
Industry: Partner Professional Services
Size: 200 employees
Country: Czech Republic
Products and services: Microsoft Dynamics 365 Microsoft Dynamics 365 for Marketing Microsoft PowerApps Microsoft Office 365 Microsoft Power BI
Read full story here
Karel Beránek, Dynamics 365 Product Owner, ACTUM Digital
Though heavily focused on creating and maintaining customer relationships, ACTUM Digital lacked a centralized, permanent home for customer data. Because of this decentralization, insights from customer data were also limited.
Deploying Dynamics 365 for Marketing synergistically with Office 365, the company has developed new means of collecting and acting upon customer data, including from automation and real-world interactions.
Creation of an enduring 360-degree view of customers, leads, and prospects.
Elimination of data silos
Increased, targeted customer interaction through automation and segmentation

6. “We use Dynamics 365 for Marketing to save time, be more accurate, and drive better results from our events.”
Customer: Microsoft Corporation
Industry: Partner Professional Services
Size: 135,000 employees
Country: United States
Products and services: Microsoft Dynamics 365 Microsoft Dynamics 365 for Marketing
Read full story here
—Dexter Pizzey, Community Development Specialist, Microsoft Store, Edmonton, Alberta
To bring Microsoft technology to life for communities all over the world, Microsoft Store hosts more than 200,000 hours of events a year, from gaming to education to business. Managing events with its existing system involved time-consuming and error-prone manual processes.
Microsoft Store launched the events management capabilities in Microsoft Dynamics 365 for Marketing across all physical store locations to manage event scheduling, registration, and attendance.
Store associates can create, schedule, and manage in-store events faster and easier. They now have the scalability to manage ongoing growth and spikes in demand like those during summer camp season. They save time by using centrally located templates in Dynamics 365 for Marketing to build and manage their events.

7. “We didn’t adopt Dynamics 365 for Marketing because we were focused on today. We did it because we are focused on tomorrow. It is a flexible, expanding solution that will support and sustain our vision of creating meaningful customer relationships well into the future.”
Customer: DHI
Industry: Partner Professional Services
Size: 50–99 employees
Country: Denmark
Products and services: Microsoft Dynamics 365 for Marketing Microsoft Office 365
Pascal Tourres, Head of Group Digital Marketing, DHI
DHI has an extremely broad customer base, making providing tailored consultations and solutions labor-intensive.
By deploying Microsoft Dynamics 365 for Marketing, DHI has created a unified source of customer data that empowers both modern marketing segmentation and deeper customer relationships.
Elimination of USD100,000 in third-party licensing fees
Removal of app-centric and departmental data silos
Created a 360-degree view of a wide-ranging customer base

8. Customer: Northrop & Johnson
Industry: Retailers
Size: 50 – 999 employees
Country: United States
Products and services: Microsoft Dynamics 365 Dynamics 365 for Marketing Dynamics 365 for Sales Microsoft 365 Microsoft Power BI
Read full story here
“Since we deployed Dynamics 365, we’ve seen a 70 percent increase in charter sales. Now we’re getting other departments involved to create a central hub for all our marketing, sales, and customer-relationship activities.”
—Daniel Ziriakus, Chief Operating Officer, Northrop & Johnson
Catering to some of the world’s most demanding customers is never easy. Superyacht broker Northrop & Johnson needed detailed insights into customer behaviors to provide the exceptional experiences that its customers expect.
Using Microsoft Dynamics 365 for Marketing and Dynamics 365 for Sales, along with Power BI, Northrop & Johnson united its customer data, standardized business processes, and gained new efficiencies and insights.
With Dynamics 365, Northrop & Johnson increased charter sales 70 percent, tailored its marketing to individual customers, drove new efficiencies in sales and marketing, and made every customer interaction more personalized, purposeful, and unique.

9. Thank you