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Firm Resources and Sustained Competitive Advantage

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Presentation on theme: "Firm Resources and Sustained Competitive Advantage"— Presentation transcript:

1 Firm Resources and Sustained Competitive Advantage
Jay Barney Journal of Management 1991 * Overall Google Scholar Citations of the Author: 154,647

2 RESEARCH QUESTION / PROBLEM FORMULATION
Are strategic resources the source of sustained competitive advantage (SCA) and under which conditions? Assumptions: Strategic resources are heterogeneously distributed across firms Heterogeneity is relatively stable over time (resources are not perfectly mobile) Earlier research Strengths-Weaknesses-Threats-Opportunities Framework: SCA is obtained by 1) exploiting internal strengths; 2) avoiding internal weaknesses; ) thwarting external threats; 4) responding to external opportunities; 5) matching the mentioned components. Recent research: Porter’s Five Forces (1980) – focused on external environment, rather than idiosyncratic firm attributes. Assumes that heterogeneity is short-lived, and resources are mobile.

3 KEY DEFINITIONS Firm Resources = internal strengths: broad definition that includes assets, capabilities, organizational processes, knowledge, information. Physical resources, human capital, organizational capital. The focus of the paper are the resources that improve efficiency and effectiveness. Competitive Advantage: a value creating strategy that is not simultaneously being implemented by other firms (current and POTENTIAL competitors) Sustainable Competitive Advantage: when other firms are unable to duplicate the benefits of such a strategy.

4 COMPETITION WITH HOMOGENEOUS AND PERFECTLY MOBILE RESOURCES
Suppose there is an industry where all firms are homogenous. Barney poses that there is no firm in such a setting that would be able to conceive and implement a strategy that could not be conceived and implemented by other firms. Thus, homogeneity implies absence of SCA. First Mover Advantage: to generate SCA a firm must have a unique resource “information about an opportunity” Heterogeneity Entry/ Mobility Barriers: current and competing firms must be heterogeneous and the resources are not perfectly mobile to make barriers work

5 RESOURCES AND SCA VALUABLE:
Enable a firm to conceive and implement strategies that improve efficiency and effectiveness RARE: Not possessed by a large number of firms IMPERFECTLY IMITABLE: Sources: 1) unique historical conditions; 2) causal ambiguity (the link between the firm resources and the SCA is not clear); 3) social complexity (interpersonal relationships, corporate culture, etc). SUBSTITUTABILITY: No strategically equivalent valuable resources that are themselves either not rare or imitable.

6 BARNEY’s FRAMEWORK Discusses the application of the framework to strategic planning, information processing and firm’s reputation.

7 CONNECTION TO OTHER BUSINESS DISCIPLINES
SCA AND SOCIAL WELFARE: Firms exploit advantages to maximize efficiency (efficiency rents (Demsetz, 1973)) Firm do not try to create imperfectly competitive conditions in a way that fails to maximize social welfare SCA AND ORGANIZATION THEORY AND BEHAVIOR: VRIN resources include organizational and social phenomena and unites economic and organizational perspectives SCA AND FIRM ENDOWMENTS: Managers are limited in their ability to manipulate all the attributes of their firms. This limitation makes some resources imperfectly imitable. Managers themselves can be the resource that generates SCA.


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