1. History Report Publication date: August 2019 Next publication:
December 2019
History Report

2. History Year Milestone DC opens in Lanseria, Gauteng 15,000m² (Jan)
2019
DC opens in Lanseria, Gauteng 15,000m² (Jan)
Centralised supply at +40% (Feb)
TymeBank official launch in Boxer stores (Feb)
As at end Feb:
+70% of estate in discount supermarket store format
KZN & EC 100% complete
31 stores refurbished
24 net new stores opened
+240 private label products - +61,3% of relevant t/o, participation at +15% (participating categories)
Media Platform successes
200,000 likes on Facebook (May)
5,800 Boxer App downloads (May)
+4,500 followers on Twitter (Jun)
+6,000 views on YouTube (Jul)
17th Boxer store opens in Gauteng - Kaalfontein (Jul)

3. History Year Milestone
2018
Boxer payoff line reverts back to ‘never pay more’ than the Boxer price – after a successful Birthday Year (Jan)
Boxer awarded at 10th POPAI SA Retail at Marketing Awards for ‘Dreams Come True with Sunlight’ campaign (Jan)
Boxer extensively involved with CSI projects – developing suppliers and investing in small businesses (Jan)
In FY new stores opened and 5 closed – Boxer stores total 246 (Feb)
In FY next generation stores roll out (Feb)
+2,500 skus the new benchmark for the Boxer Discounter Model (Feb)
Listeria outbreak in March – Boxer compliant with Dept. of Health to remove effected product off shelf – Meat Factory underwent full audit, with clean bill of health (Mar)
Boxer Brand Audit (Apr)
Boxer Lenasia opens in Trade Route Mall – another Halaal store, serving the Indian Community (Apr)
Green Project: Rescuers of the Environment reports 50,000 trees saved to date, as per scorecard (Apr)
First Female Regional Manager appointed in Empangeni/Zululand area (Apr)
Boxer App reaches 3,500 downloads (Apr)
Boxer Twitter reaches 3,000 followers (May), up from 1,000 followers in June 2017
Boxer opens in Cleary Park PE – demographic profile 82% coloured and 16% African Black (July)
Boxer opens 250th store in Jeppe St, a remodelled Post Office Buiding (July)
107 discount store conversions, with remaining conversions and refurbishments completed by end 2019 (Sept)
Boxer Eshowe celebrates 20 years (Oct)
+ 300 jobs created in rural Peddie, with the completion of the R30m Peddie Plaza Shopping Centre – Boxer anchor tenant – with 95 jobs created: 80 local and 15 managerial (Oct)
Boxer opens 259th store in Yeoville (Nov)

4. History Year Milestone
2017
Eugene Stoop celebrates 26 years with Boxer (Jun)
Boxer nominated in the Powering SA Award Category - Vision 2030 Awards (Jun)
Boxer Twitters reaches 1,000 followers (Jun)
East London DC opens to supply 44 EC stores (Jun)
4 next generation stores open within 1 week – 1 Swaziland, 1 North West and 2 in KZN (Jun)
Golden Ray Mayonnaise launched (Jun)
Boxer takes top prize in Trade Category at the top KZN Business Awards – Aug 2017
Money transfers platform re-launched in partnership with PnP & operated by Tyme Digital (Sept)
Boxer first retailer to offer free electricity with Switch & Save campaign (Oct)
Think Green Project launched called ‘Rescuers of the environment’ (Oct)
Restructured business at store level (Oct)
Awards received at MMA EMEA and MMA SA for Boxer Dreams Come True with Sunlight (Nov)
Golden Ray Mayonnaise surpasses sales of leading brand in the Boxer space (Dec)
Boxer ‘Silver Shopping Bag’ becomes popular amongst shoppers – now in all stores (Dec)
Meat factory range reduction executed (Dec)

5. History Year Milestone
2017
Boxer celebrates 40 years of trading (Actual Birthday April, celebrated in Jul)
Boxer launches customer app (Jan 2017) – 2,000 downloads thus far
Discount supermarket model roll-out – Stanger pilot store – to be complete by end Feb 2018
Boxer recognized at the 2017 National Skills Development Conference (Mar)
Boxer achieves 100,000 likes on Facebook
May 2017 Boxer launches 2 stores in the W Cape, one in Mitchells Plain – an ex Pick n Pay store for almost 40 yrs and another in Worcester
New: Customised annual briefing sessions for both FMCG suppliers and marketing partners (May / Aug)
2016
New butchery format stores known as Boxer Super Meats opens in Stanger and Pinetown
Boxer achieves level 5BBBEE rating certification
2015
Boxer opens its 200th and first new generation store in the Western Cape, entrenching it as a national brand
Boxer opens distribution centre in Cato Ridge, Durban
New tagline launched ‘Never pay more than the Boxer price’
2014
Boxer discontinues the ‘Boxer Supercity’ format
Boxer continues to revamp stores in line with their re-launched logo, revamping 8 stores
Boxer opens 17 new stores
Boxer launches Golden Ray Confined Label
Boxer awarded KZN Top Business Award
Boxer SAP go live

6. History Year Milestone 2013 Boxer opened 17 Superstores in FY2013
Boxer receives first BBBEE certification
Boxer enters the Northern Cape
Boxer Investor Relations site is launched
2012
Boxer re-launch their logo
Operations begin at a Boxer-owned meat factory (May 2012)
Boxer opens 20 new stores and sees significant growth
Introduced new hybrid format ‘Boxer Supercity’ – the chain’s first step into wholesale
2011
95% of stores have the revamped ‘Live the Life’ look and feel
Opened the Boxer the Prospecton Distribution Centre
2010
The POS system extended the capability to offer value-added services at till points such as electricity payments, cash withdrawals, Lotto tickets etc.
Hosted the World Cup Diski Imbizos for Boxer Soccer Fans
2009
First TV advert launched
100th store opens in Durban
Boxer opens in Swaziland
Opening of the first Boxer Punch Store
First Boxer Liquors launched mid-2009, positioned alongside existing Boxer Superstores
2008
MD Hugh Bland retires, he is replaced by Boxer retail stalwart Eugene Stoop

7. History Year Milestone 2007
Boxer rolls out a national store scanning system, offering in-store value added services e.g. TV licence and electricity account payments
Anchored first shopping mall in Giyani
Boxer expands to the Free State by opening a store in Welkom
2005
Boxer launches their Customer Care Line
2004
Launch of Boxer Build in the Eastern Cape
2003
Boxer launches Boxer Private labels – Red Glove and Boxer
2002
Pick ‘n Pay acquire Boxer, which places the group in an ideal position to tackle the lower LSM profile
Boxer opens its first store in Tzaneen, Limpopo
2001
Boxer continues to grow with a store in the North-West province
Boxer acquires 3 stores from Brown’s Cash ‘n Carry Group
1997
Boxer is rebranded again to Boxer Superstores and a new logo is adopted
Boxer merges with parent company Goss & Co, adding 3 stores in the Transkei
1996
Boxer expands to Mpumalanga by opening a store in Burgersfort
1995
Boxer opens stores in East London and Queenstown, Eastern Cape
1991
Store name change from Kwa Zulu Cash ‘n Carry to Boxer Cash & Carry
1979
2nd Kwa Zulu Cash ‘n Carry store opened in Empangeni
1977
1st store opened in KZN as Kwa Zulu Cash ‘n Carry, supplying informal traders, bulk and retail shoppers

8. Adrienne Osberg | Retail Analyst