1. Building New Rotary Clubs
Converting RI’s Nine Step Process into
A District Club Growth Initiative
Michael Hayes, ARC
Fort Wayne Summit

2. Nine Steps to Starting a Rotary Club

3. Steps 1 - 4 Identify a locality for the New Club Get organized
Make a Communication Plan
Hold informational meetings

4. Steps 5 - 9
5. Recruit Charter Members 6. Hold Organizational Meetings 7. Submit the New Club Application 8. Celebrate the Charter and Publicize the club 9. Continue Developing the new club

5. Developing a District New Rotary Club Initiative

6. Step I – Develop The Plan

7. Develop the Plan
District Membership Chair (DMC) works with District Governor (DG) and District Governor Elect (DGE) to agree on a multiyear plan to develop new clubs

8. Develop the Plan The Plan will include:
G line support for the plan and the DMC
A communication strategy internal to the District with delivery methods defined
A defined strategy with tactics and assigned responsibilities

9. Step II - Announce

10. Announce A Big Announcement: Will generate interest and ideas
May cause Rotarians to help or participate
Demonstrates commitment to District growth
May reduce resistance to change
Will help the ADG do their job

11. Step III Identify Opportunities District Membership Chair

12. Identify Opportunities
The district must embark on a process to identify:
New Club opportunities
Rotarians and Clubs who want to help

13. Identify Opportunities
Opportunities for New Clubs and Satellite Clubs exist in every District.

14. Step IV Explore the Opportunities District Membership Chair

15. Explore the Opportunities
Prioritize the List of Opportunities:
Not all opportunities are created equal.
Rate and force rank all opportunities.
Identify the high value opportunities to pursue.

16. Explore the Opportunities
Review the outcomes of the investigation phase with the G Line.
Gain their support and buy in
Inform them of surprises and areas of resistance
Proceed as a unified team

17. Step V Start building New Clubs District Membership Chair

18. Start Building New Clubs
Take the top priority opportunities:
Establish Key Contacts and create a team
Organize and recruit
Train on attraction strategies
Put Club organization in place, submit application
Put retention/engagement strategies into action

19. Start Building New Clubs
When building new clubs:
Do not become overly ambitious, work on one or two opportunities at a time
Some opportunities will evolve to Satellite Club status. Shift those efforts to the Club level
Engage the new Club with the District and keep the G Line involved

20. Step VI – Celebrate Success!!!

21. Celebrate Success Honor the Signing of the Charter
Advertise the ceremony
Invite Community leaders and dignitaries
Announce Club Plans for Service Projects
Accolades for responsible parties

22. Step VII – Next Steps

23. Next Steps Review the priority list
Adjust Priority List based on learnings or changes since its creation
Review update with the G Line
Begin work on another club

24. Questions?