1. Birkman basics OCTOBER 3, 2019
Mack Lytle, CPA
Account Manager, Eastern Region

2. FOUNDED 1951
Began with the insights of Lt. Col. Roger Birkman who piloted a B-17 in the war
Birkman is unique as it compares a person’s self-perceptions with his/her perceptions of most people thereby defining a person’s social worldview.
Birkman founded in 1951

3. Common Outcomes of Birkman
Increased Self-Awareness
Empathy for Other Personality Styles
Understanding of How to Work Better with Others
Identify Strengths & Blind Spots
Increased Psychological Safety
We don’t ask people to change their personality— we help them understand it to help them optimize it.

4. Non-judgmental Each person is unique Personality is stable
KEY THINGS TO KNOW
Non-judgmental
There are no “wrong” scores.
Each person is unique
In a sample size of over 4 million, no two Birkman reports were identical.
Personality is stable
For the vast majority of respondents, little change in scores is seen over time.
Online questionnaire
Link sent via
Takes ~30 minutes to complete
298 questions, split into 3 sections
Can pause/resume if needed

5. basics REPORT: COLORS & MAP

6. BIRKMAN SYMBOLS – A Summary of Personality
Birkman uses four core symbols to represent key personality dimensions.
Birkman uses four important symbols to represent key elements of personality.
The Diamond and the Square are our 2 external, or outward, behaviors. These are our Usual Behavior and Stress Behavior.
The Asterisk and Circle are our 2 internal, or inward, motivations. These are our Interests and Needs.
Let’s find out more about each one!
Usual
Behavior
Stress
Behavior
Interests
Needs

7. Usual Behavior The Diamond represents your Usual Behavior.
RED USUAL BEHAVIOR
Practical
Active
Decisive
Candid
GREEN USUAL BEHAVIOR
Flexible
Sociable
Responsive
Competitive
YELLOW USUAL BEHAVIOR
Focused
Collaborative
Consistent
Independent
BLUE USUAL BEHAVIOR
Reflective
Tactful
Expressive
Suggestive

8. Reds are DOERS: They are Extroverted and Task-Oriented.
Birkman Red
Reds are DOERS: They are Extroverted and Task-Oriented.
Reds are people who:
Make quick decisions
Are direct and action-oriented
Give full attention to the task at hand
Enjoy building and working with their hands
Do you know someone who just loves doing things? Well, welcome to the world of a Birkman Red.

9. Enjoy selling and motivating Teach and counsel others
BIRKMAN GREEN
Greens are COMMUNICATORS: They are Extroverted and People-Oriented.
Greens are people who:
Like to communicate
Enjoy selling and motivating
Teach and counsel others
Are natural influencers
While they are also extroverted in their style, a Birkman Green is likely known for being a social butterfly.
And that’s because Greens are COMMUNICATORS: They are Extroverted & People-Oriented.

10. Blues are THINKERS: They are Introverted and People-Oriented.
Birkman Blue
Blues are THINKERS: They are Introverted and People-Oriented.
Blues are people who:
Plan and visualize possibilities
Generate new ideas and solve problems
Enjoy reflection and introspection
Are selectively sociable
Like Yellows, a Birkman Blue also represents introversion.
Blues are THINKERS: They are Introverted and people-oriented. You may recognize a Birkman Blue as someone who is creative.

11. Yellows are ANALYZERS: They are Introverted and Task-Oriented.
BIRKMAN YELLOW
Yellows are ANALYZERS: They are Introverted and Task-Oriented.
Yellows are ANALYZERS: They are Introverted and Task-Oriented.
Yellows are people who:
Are concentrative and cautious
Like to work with numbers and details
Establish systems and procedures
Prefer indirect communication
Yellows are the opposite of Green, as they are Introverted & Task-Oriented. Yellows are Analyzers.
You may recognize a Birkman Yellow as someone who is precise and consistent.

12. The Only Assessment That Captures NEEDS
By understanding one’s own Needs, individuals are better able to recharge, stay motivated, and avoid Stress Behavior.
By understanding other’s Needs, an individual is able to provide the support to improve morale, increase productivity, and better facilitate communication.
Needs:
What individuals crave from their environment and the people around them. When someone’s Needs are met, they are fulfilled, engaged, and productive.
For 70% of people,
what we NEED is DIFFERENT than HOW WE BEHAVE.

13. Needs The Circle represents your Needs. RED NEEDS Direct authority
Outlet for energy
Clear cut situations
GREEN NEEDS
Recognition
Group interaction
Flexibility and varied activities
YELLOW NEEDS
Protection from interruptions
Detailed directions
Consistency
BLUE NEEDS
Opportunities to express feelings
Time for reflection
Respect

14. Stress Behavior The Square represents your Stress Behavior.
RED STRESS BEHAVIOR
Become impatient
Dismiss others’ feelings
Be busy for the sake of it
GREEN STRESS BEHAVIOR
Fail to follow the plan
Easily distracted
Distrust others
YELLOW STRESS BEHAVIOR
Rigid / over insistent on rules
Reluctant to confront others
Resistant to change
BLUE STRESS BEHAVIOR
Find it hard to take action
Discouraged
Indecisive

15. SIGNATURE REPORT: Interests

16. Insight REPORTs: YOUR STRENGTHS
Birkman Insights
The Your Strengths report summarizes your top strengths based on your Interests and Component scores.

17. SIGNATURE REPORT: CAREER OVERVIEW
Career Exploration
One of Birkman’s differentiators is that we provide both behavioral and occupational data.
The Career Exploration Overview allows us to highlight this without overloading the feedback with career information.

18. SIGNATURE REPORT: CAREER OVERVIEW

19. SIGNATURE REPORT: ACTION PLAN

20. QUESTIONS?