1. The Rhetorical Triangle
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The Rhetorical Triangle

2. What is Rhetoric? What is said (message) Who is saying it (speaker)
Who is listening (audience)
Where / when it is being said (context, appeals)
Why it is being said (purpose)
How it is being said (tone, style)

3. What is the Rhetorical Triangle?
Shows the relationship between speaker, audience, message, style, purpose, tone
Understanding these rhetorical elements makes both writing and analysis much clearer

4. Aristotle’s Rhetorical Triangle

5. The Author / Speaker
Think about gender / race / geographical/ socioeconomic/ political orientation of author that can be determined from the text and/or background knowledge
Author Bias / hidden agenda (try to identify it; this may make the author less credible)
Other important biographical information may affect text

6. The Audience Are they friend or foe? (hostile or sympathetic)
How will they receive the message?
How will they affect tone? style?
Who is the intentional audience (age, gender, background, interests)?
Who is the unintentional audience?
Over time, does the message/effect of the message change as the audience changes?

7. The Message
What is the main point being made? In other words, what is the writer’s / speaker’s thesis?
Look at the message as an argument / position being sold to the audience. What is the author trying to convince the audience of?

8. The Message Consider this when trying to identify the exact message:
What is the topic (1-2 words) about which the piece is written?
What is the most important aspect or perspective about that topic that the author wants you to understand?
What, exactly, does the author want the reader to think/do/feel/say?
What is the “no” on the other side of the author’s “yes?” (And vice versa)

9. Identify speaker, audience, message & persuasive appeal

10. Persuasive Appeals

11. Ethos: appeal to the credibility of the speaker
Writer is credible because
of a perceived or real
experience, knowledge, or
celebrity
Using a good reputation to
sell their ideas

12. Logos: Appeal to logic Offers clear, reasonable premises and proofs
Develops ideas with appropriate details
Makes sure readers can follow the progression of ideas

13. Pathos: Appeal to Emotion
Use of personal stories and observations
Use of figurative language
Dominates advertising

14. Context The situation in which writing and reading occurs
An exploration of that situation can lead to understanding of what underlies writer’s choices
Context can alter rhetorical choices in form and content

16. The editorial cartoonists sent a very strong message these past few days.  At the very least, we owe it to other forms of life with whom we share this planet of ours that we shall not lessen their importance nor, importantly, hasten their demise.  The environmental disaster shaping up along the Gulf Coast is a stark reminder to alter our wasteful consumption habits and destructive ways.  Before we get (no pun intended) engulfed by the consequences.
Will our political leaders heed this cry for help?  Where are the "conservatives" whose political philosophy is supposed to be based on, as we've been told for decades now, conserving the best elements of life around us and retaining social and political traditions that we all struggle to preserve?  

17. Purpose Is the speaker… Trying to win agreement?
Persuade us to take action?
Evoke sympathy?
Make us laugh?
Inform?

18. Purpose Does the speaker want to… Provoke? Celebrate? Repudiate?
Put forth a proposal?
Secure support?
Bring about a favorable decision?

20. Practice: Identify audience, message, speaker, context, purpose, persuasive appeal

21. Practice: Identify audience, message, speaker, context, purpose, persuasive appeal

22. Warm Up Identify audience Identify speaker Identify message
Identify persuasive appeals (ethos, pathos, logos)
Identify purpose
Identify context

23. Practice: Identify audience, message, speaker, context, purpose, persuasive appeal

24. Rhetorical Devices:
Rhetorical question: asking a question where the answer is obvious and doesn’t need to be directly answered
Allusion: referring to a well-known place, person, event, or story
Repetition: when a word, or phrase is repeated in the same words.
Restatement: Repeating one idea in a variety of ways.
Parallelism: repeating grammatical structures
Concession: Acknowledging the validity of an opposing viewpoint
Figurative Language: Language which represents/means more than is generally stated

25. Rhetorical Question
A question that is answered in the audience’s mind by the context in which it is answered
Answer is implied

26. Allusion
An indirect reference to a well known person, place, situation, movie, book.
Twin Towers= allusion to 9/11 often times
Your nose is growing= allusion to Pinocchio lying
Example: I was not born in a manger. My father
is Jorell and I was sent here to save the Planet
Earth.

27. Repetition Repeating a word, phrase, or sentence word for word
I Have a Dream speech
A repeated slogan, symbol, logo

28. Concession The acknowledgement of the opponent’s valid argument
Example: "It has been said that Rowcliff is handsome, and I'll concede that his six feet of meat is distributed well enough, but his face reminds me of a camel with a built-in sneer.“
Example: “It may be better for me to get more sleep and eat healthier, but I prefer the freedom of living my life as I choose.”

29. Charged Diction
Emotional words meant to elicit strong emotions

30. Rhetorical Devices (cont.):
Parallelism: repeating grammatical structures
Examples:
Abraham Lincoln: “With malice toward none; with charity for all…”
Patrick Henry: “We have petitioned; we have remonstrated; we have supplicated; we have prostrated ourselves before the throne…”

31. Rhetorical Devices (cont.):
Parallelism: repeating grammatical structures
Examples:
Golf requires hand-eye coordination , flexibility, and to be able to concentrate.
Golf requires hand-eye coordination, flexibility, and concentration.
Jack is responsible for loading the truck, cleaning the seat cushions, and the engine check.
Jack is responsible for loading the truck, cleaning the seat cushions, and checking the engine.

32. Other Examples of Parallelism
Non-parallel: In assembling the basketball team, we looked for players whose style of play was physical, with impressive backgrounds, and who had boundless potential.
Parallel: In assembling the basketball team, we looked for players whose style of play was physical, whose backgrounds were impressive, and whose potential was boundless.

33. Other Examples of Parallelism
Non-parallel: The doctor has the responsibility of providing the examinations and to review the medical history of the employees.
Parallel: The doctor has the responsibility of providing the examinations and reviewing the medical history of the employees.

34. Figurative Language
Simile: a comparison of two unlike things using the words like or as
Metaphor: a direct comparison of two unlike things
Personification: giving human characteristics to inanimate objects
Symbolism: use of item to represent a larger idea/concept
Imagery: writing that evokes one of the senses: sight, touch, smell, hearing,

35. The Rhetorical Triangle
Message
Logos
Tone
Style
Ethos
Pathos
Speaker
Audience
Purpose

36. The Message
Read the Ralph Waldo Emerson piece on “Nature.” What, exactly, do you think best restates Emerson’s writer’s thesis? Which quotes from the text best reveal that thesis, that purpose? “In the wilderness, I find something more dear and connate than in the streets or villages. In the tranquil landscape, especially in the distant line of the horizon, man beholds something as beautiful as his own nature.”

37. The Tone
What is the author’s attitude about his / her subject / message?
What words in the message let you know the tone?
How does the selection of the tone affect the audience’s reception of the message? Is it appropriate for the occasion/subject matter?

38. The Tone
Very often, tone words will vary in meaning only in the degree of intensity, in the “positiveness” or “negativeness.” Take a look at the TONE words on the following slide. Can you categorize these words into groups (positive/ negative, specific degrees of emotion)? Can you tell the difference between the word pairs?

39. The Tone Zealous Apathetic Reticent
Condescending Conciliatory Complimentary
Remorseful Resigned Nostalgic
Self-Deprecating Detached Haughty
Sardonic Sarcastic Irreverent

40. The Tone
Read again the Ralph Waldo Emerson piece on “Nature.” Given Emerson’s message, which of the tone words on either the previous screen, your tone list, or your own imaginings best captures Emerson’s attitude toward the wilderness?

41. The Style
What strategies does the author employ in order to get his / her message across?
These strategies may include: ethos, logos, pathos; organization; diction; syntax; figurative language; grammatical structure; selection of details; imagery

42. The Rhetorical Purpose
Under what circumstances is the author addressing his/her audience?
In other words, what is going on in the world at the time this text was composed, and how do those events affect the text?
What is the “no” on the other side of the author’s “yes”?

43. The Rhetorical Purpose
There are four main “purposes” for argumentation:
To Assert
To Inquire
To Dominate
To Negotiate/Reconcile

44. The Rhetorical Purpose
Arguments to Assert:
“Traditionally, argument has been understood as a formal attempt to state a position on an issue (your thesis), offer acceptable reasons for that position, provide evidence in support of those reasons, and anticipate objections. Indeed, to write an effective argument of any kind requires you make a clear assertion and support it adequately…” (IA, pp )

45. The Rhetorical Purpose
Arguments to Inquire:
Inquiry is the nature of almost all academic writing – i.e., “I’m interested in this…I will research the available data on the subject and then write…”
Inquiry is “arguing to learn and understand” (IA, pg13)
“These arguments, then, are exploratory in two ways; (a) they encourage the writer to explore a topic in order to arrive at a reasonable position; and (b) they invite writers to engage in exploring that topic as well” (IA, pg.16)

46. The Rhetorical Purpose
Arguments to Dominate (Aristotelian):
Arguments that dominate are used in “win-lose” situations and are particularly applicable in situations involving the law.
“Being able to recognize the complexity of…situations will help you identify argument to dominate is that you can make informed decisions about them.” (IA, 17-18)
“Examples provided in your text note that sometimes truth is not what is emphasized as much as what is morally or ethically relevant.

47. The Rhetorical Purpose
Arguments to Negotiate/Reconcile (Rogerian):
These arguments negotiate differences and lead to compromise.
“Writer practicing Rogerian argument (from Carl Rogers) negotiate differences by “restat[ing] what others have said before offering their own views” (IA,19).
This style of argumentation “rests on the assumption that language can be completely neutral—an idea that has been seriously questioned by modern linguists and philosophers” (IA,19).

48. Final Questions: Is language ever neutral?
Is listening to the other side of an issue always effective?
How could the each purpose of argumentation be useful to you?

49. Summary
Remember – it is not one of these elements of the rhetorical triangle that can be used to analyze a text; it is the relationships between these rhetorical elements that composes the meaning we get from a text!
True analysis is not only the what, but also the why and the how!