1. Rock Your Profile

2. The Structure of a LinkedIn Profile
Profile Tips
The Structure of a LinkedIn Profile
Connections
What you Follow
Causes you support
Education & Additional Info
Summary
Profile Picture
Headline
Skills
Recommendations
Public URL
Groups you’ve joined
Recent Activity
Experience

3. Section 1: Photo, Headline, Network & Contact Details
Profile Tips
Section 1: Photo, Headline, Network & Contact Details
Use your full name, no nicknames or abbreviations
Be creative with your headline – first thing someone reads about you
Build your network. Network = Reach
Add your Twitter Account (or company twitter account)
Add your company website
Add your preferred contact details

4. Section 2: A Summary packed with passion
Profile Tips
Section 2: A Summary packed with passion
10-15 seconds to grab the attention of the reader
Avoid the 3rd person
Describe your professional and personal brand
Use rich media
Why do you enjoy working for your company?

5. Add multi-media to your profile
Profile Tips
Add multi-media to your profile
Add photos, Slideshare or video to showcase your or your company’s work
Let’s talk about your summary- a summary should include 4 areas – what you do, why you love what you do, the value you provide to your organization, and a little more about yourself, personally. This is a huge opportunity to showcase your company’s talent brand and why you love working where you do.
This is where you can really tell the story of what it is like to work at your company. Use your own work experience to engage candidates in why you love to work there and why they will too.
Now, you can make your summary even more powerful by adding rich media. I’ve seen great summaries that include employee testimonials, tours of the office, etc. Use this space to help start influencing your candidates toward your organization by showcasing your company brand

6. Section 3: Experience Summarise your role Briefly explain the company
Profile Tips
Section 3: Experience
Summarise your role
Briefly explain the company
Key contributions/skills
Avoid CV Style
Use clear, succinct phrases
Use rich media

7. Section 4: Skills & Expertise
Profile Tips
Section 4: Skills & Expertise
List at least 10 core skills
Endorse others and hope they return the favour!
A good snapshot of your professional brand

8. Section 5: Education & Recommendations
Profile Tips
Section 5: Education & Recommendations
Expand on your degree
Connect with old classmates
Raise your profile by asking for recommendations
Recommend your colleagues

9. Section 6: Insights Join groups to build your network
Profile Tips
Section 6: Insights
Join groups to build your network
Follow companies that interest you and keep an eye on competitor activity
Stay up-to-date with your industry news

10. Section 7: Add your published work to your profile
Profile Tips
Section 7: Add your published work to your profile
You can include links to Thought Leadership, blogs or news articles that you have been featured or quoted in.
If the publication is hosted online, ensure to include the URL to provide a direct link to the publication.
Let’s talk about your summary- a summary should include 4 areas – what you do, why you love what you do, the value you provide to your organization, and a little more about yourself, personally. This is a huge opportunity to showcase your company’s talent brand and why you love working where you do.
This is where you can really tell the story of what it is like to work at your company. Use your own work experience to engage candidates in why you love to work there and why they will too.
Now, you can make your summary even more powerful by adding rich media. I’ve seen great summaries that include employee testimonials, tours of the office, etc. Use this space to help start influencing your candidates toward your organization by showcasing your company brand

11. Networking
Building Your Network
The more 1st degree connections you have increases the number of 2nd degree connections you have access to.
Keep in mind: Quality vs quantity.
Have a personal ‘connection policy’ and stick to it
Conduct an annual ‘spring clean’ of your connections

12. Share Valuable Content with Your Networks
Networking
Share Valuable Content with Your Networks
Demonstrate your expertise and build awareness of you & your organization by sharing and commenting on content on LinkedIn.
Make it a goal to share or comment on at least one piece of information daily. Two things to do each day to find content you’d like to share:
On your LinkedIn homepage (once you’ve signed in), your news feed will include the latest from the groups, companies and Influencers you follow. Scan through and see what snags your interest!
Keep an eye out for the “inShare” button on your daily reads. When you find an you want to share, you can share it right from the article itself via the InShare Link and let your network know you found it valuable. You can choose to share it on your Profile, within specific groups you’re a part of, or in a private message to individuals. Add in a comment on your thoughts or main takeaways then hit Share.
It's back to the Golden Rule: If you engage with several of your connections every day, those same connections will start to listen to what you have to say. And if they like the content you're sharing, they will be more likely to share, comment or like your stuff too! Mix it up and choose different connections to remark on each time, and you'll have a large -- yet engaged -- network in no time.
All simple and important opportunities to position yourself as a thought leader and information source.
What to share?
Well ‘curated content’
Company posts
Key Company jobs
Writing ‘long form posts’

13. What happens when Jeff Weiner ‘likes’ your status update
Networking
What happens when Jeff Weiner ‘likes’ your status update

14. Networking
Groups
Groups help further your professional brand by showcasing your interests and passions on your profile
Joining and participating in groups increases your visibility and networking opportunities with people with similar interests

15. Stay in Touch with Your Networks
Networking
Stay in Touch with Your Networks
Desktop
Mobile (Connected app)

16. You have control over your privacy settings
Networking
You have control over your privacy settings
Turn on/off your activity broadcasts
Don't want your contacts to know that you're updating your LinkedIn profile, it's a good idea to turn off your activity broadcasts. Unselect the checkbox in this option to hide when you make changes to your profile.
See who can see your activity feed
You can also change who can view your activity feed. Options include:
 Everyone – whether they are connected to you or not
 Your Network – 1st, 2nd and 3rd degree connections
 Your Connections – only those connected to you
 Only You - nobody will be able to view your updates.
Select what others see when you’ve viewed their profile The "Who's Viewed Your Profile" feature helps you understand who's been looking at your profile in the last 90 days, how many times you have shown up in search results, and other insights. The two options to choose from are:
 Display name, headline, location and industry. If you select this option you receive the profile statistics for free, however other users will see when you’ve visited their profile.
 Display as an anonymous LinkedIn Member. If you select this option you will NOT receive the profile statistics for free and users will not see when you’ve visited their profile. You can get the profile statistics if you purchase a premium account.
Select who can see your connections
The default on this LinkedIn setting it that your first-degree connections can see all of your connections. This means that if you connect with a recruiter, they will be able to go through your contacts.
Change this setting to “Only You” to only show your connections the people you have in common (i.e. they must already know the person to see that you have connected with them).

17. Turn on/off your activity broadcasts
Networking
Turn on/off your activity broadcasts
Don't want your contacts to know that you're updating your LinkedIn profile?

18. Determine who can view your activity feed
Networking
Determine who can view your activity feed
Options include:
Everyone – whether they are connected to you or not
Your Network – 1st, 2nd and 3rd degree connections
Your Connections – only those connected to you
Only You - nobody will be able to view your updates.

19. Select what others see when you’ve viewed their profile
Networking
Select what others see when you’ve viewed their profile
The "Who's Viewed Your Profile" feature helps you understand who's been looking at your profile in the last 90 days, how many times you have shown up in search results, and other insights.
Options:
Display name, headline, location and industry. (If you select this option you receive the profile statistics for free, however other users will see when you’ve visited their profile.)
Display as an anonymous LinkedIn Member. (If you select this option you will NOT receive the profile statistics for free and users will not see when you’ve visited their profile. You can get the profile statistics if you purchase a premium account.)

20. Select who can see your connections
Networking
Select who can see your connections
The default on this LinkedIn setting it that your first-degree connections can see all of your connections. This means that if you connect with a recruiter, they will be able to go through your contacts.
Change this setting to “Only You” to only show your connections to the people you have in common (i.e. they must already know the person to see that you have connected with them).

21. Add your work email address
Networking
Add your work address
We recommend that you have at least one personal address and one work address registered to your LinkedIn account.
Make your work your ‘primary’ address in order to receive networking s to this address.

22. Edit the frequency of emails
Networking
Edit the frequency of s
LinkedIn will contact you on a range of topics such as:
Messages from other members
Updates and news
Group digests
Notifications
Messages from Linked
You can choose from the following options to receive your s:
Individual
Daily Digest
Weekly Digest No

23. Resources The Epic List of LinkedIn Profile Tips
How do I edit my profile? All the answers