1. Success Stories Template

2. WINE EMPORIUM Getting ready for the Holiday’s in store tasting
Date & Location:
Friday October 18th
Wine Emporium, Salem SC
Action:
Created a customized tasting to present new wines to the accounts consumers., featuring Etoile, Cape Mentelle, Terrazas Reserva, Cloudy Bay, and Cheval Des Andes
25 guests attended the drop in tasting
Objective:
Achieve increased distribution as we enter into the holiday season by adding Etoile Brut, Etoile Rose, Cloudy Bay Late Harvest Riesling, and Cheval des Andes.
Surpass 2012 depletion volumes
Results:
Sold 12 bottles Etoile Rose, 7 bottles Etoile Brut, 11 bottles Cape Mentelle SBS, 44 bottles TZ Torrontes, 18 bottles TZ Reserva Malbec, 7 bottles Cloudy Bay LH Riesling, and 9 bottles Cheval Des Andes
Added four new points of distribution with Etoile Brut and Rose, Cloudy Bay Late Harvest and Cheval
Sales volume is up 31% YTD over 2012, driven by high margin/high profit placements
The staff was tasted and educated on each of the wines after the consumer tasting.
The wines have been merchandised with shelf talkers and ratings
Elizabeth McDaniel, CSW South Carolina