1. CHAMPAGNE: THE EVERY DAY BEVERAGE
Date & Location: JANUARY 2014
STOCK AND TRADE/PLUMP JACK GROUP
Objective: CHAMPAGNE TRAINING FOR ALL OUTLETS
HOW TO SELL CHAMPAGNE ON A MONDAY
HOW TO PAIR CHAMPAGNE WITH CAVIER AND FRIES
PASSION AND CHAMPAGNE TRUE COMPANIONS
Action:
FEATURE MOET, RUINART, V.C.P. YELLOW AND ETOILE
RUINART, ETOILE AND MOET B.T.G. AND FEATURE ON LIST.
INCREASE OPPORTUNITY FOR ROSE AND VALENTINE FOCUS.
TRAINING FOR MANAGEMENT AND STAFF FROM 4 LOCATIONS.
Results:
ETOILE ROSE B.T.G. 7 CASES
MOET IMPERIAL 10 CASES
V.C.P. YELLOW 5 CASES
RUINART BLANC DE BLANC 4 CASES I
JENNIFER LORNE SAN FRANCISCO