3. Case Solution To YJ Ltd
——By Rainbow Girls

4. Ⅱ Ⅰ Ⅲ Ⅳ Ⅴ 1 CONTENT Prioritization And Identification Discussion And
Internal crisis
External impact
The hard power
The soft power Ⅰ Ⅲ
Discussion And
Recommendation
Overview
Issue
Way
Nature
Orientation
Philosophy Ⅳ
Ltd., IPO, E&P, MNC
Unconventional energy Ⅴ
Caution
Innovation
Responsibility
Conclusion
Ethical Issue

5. Ⅱ Ⅰ Ⅲ Ⅳ Ⅴ 2 CONTENT Prioritization And Identification Discussion And
Recommendation
Overview Ⅳ Ⅴ
Conclusion
Ethical Issue

6. Ⅱ Ⅰ Ⅲ Ⅳ Ⅴ 3 CONTENT Issue1 License application results
Analysis1. The financial indicators in 2014
Prioritization And Identification
Solvency
Profitability
Operating Capacity
Financial stability
Strengthening market
Grow fast
CONTENT
Considerable liquidity
Competitiveness grow faster
A good development space Ⅰ Ⅲ
Growth potential
Short-term solvency is stable
Overview
Discussion And Recommendation
Great changes and risk shares
Long-term solvency is enhancement Ⅳ Ⅴ
Conclusion
Ethical Issue

7. 3 Year 2014 2013 Discussion And Recommendation Issue1
License application results
Analysis2 EVA
Year
2014
2013
Net operating profit after tax
64.46
51.1
The weighted average cost of capital
92.73
97.92
Invested Capital 60
Less: Cash and bank deposits
13.6
0.2
the cost of total
139.13
157.72
Cost of Capital
11.63
13.19
EVA
52.83
37.91 No
Yes
Low cost of capital constraints
Constrained capital cost : clear accountability
Inaccurate performance appraisal VS
EVA bonus： higher staff motivation
Blind expansion
Strong business value drivers: high efficiency of the decision-making
Strong profitability
Great development potential
Higher capital efficiency
Quality of development

8. 3 Discussion And Recommendation Issue1 License application results
Analysis3 Cash forecast in 31, March 2015
93.8 63 25 20 18
Cost：
GGG
EEE
FFF
Total
Cash flow

9. 3 Discussion And Recommendation Issue1 License application results
Analysis3 Cash forecast in 31, March 2015
Conclusion
Other Issues
Recommendation
The forecast cash flow in 2015 is not able to support the point of drilling wells.
The worry of interests &The expectation of shareholders
Improve credibility
Deal with the trust crisis
Obtain the maximum loans
The crisis of confidence
A discount to some extent when new shares release
Limited amount of loan

10. Discuss 3 Recommendation Discussion And Recommendation Issue 2
Farm Out Offer
A reasonable restriction to time
No defaults & no commercial reserves.
The possibility of LG’s logging extends infinitely.
No need to pay to LG for the license application of GGG
Discuss
Recommendation
LG has rights to protect their interests.
The license application of GGG is conducted by YJ independently.
Discuss the discount for LG again
LG participates in GGG's outsourcing agenda
The required 10% discount damages YJ‘s interests greatly.

11. 3 Advantage Disadvantage Recommendation Discussion And Recommendation
Issue 3
HSE
Advantage
Disadvantage
Recommendation
Matches local conditions
Ability to solve big problems
Safeguards and infrastructure
Prevention and post safeguards
Imperfect ecological protection
Innovation and management of HSE system
IT systems update continuously
Voluntary and trained

12. 3 Problems Discussion And Recommendation Issue 5 DT Issue 4 CSR
A crisis of confidence
DT’s forgery problem
Problems
Wavering attitude towards DDD.
Negative impacts on the local environment.
Discontinue DDD permanently.
Living conveniences (transportation and education).
Recommendation
Additional security personnel
Accept DT’s guarantee
Dispatch personnel to supervise DT closely
Recommendation

13. 3 Discussion And Recommendation Issue6 Protest by the Greenbies Party
Problem
The use policy of limited fossil materials was protested by the Greenbies Party, damaging YJ’s image and reputation.
Recommendation
Sense of CSR
Charitable donations to improve the public recognition
Pay more attention and funds to the new energy’s R&D
Protect the non-renewable resources to improve its utilizations

14. 3 Precondition Discussion And Recommendation Issue7
YJ’s long-term future
Precondition
Discussion
The absence of sustainable fossil fuels
High similarity
Alternatives
Government supports
Unsaturated market
Recommendation
Solution
The exploration of new oil fields
Industrial transformation
The introduction of talent
Financing
Charity
Oil culture
Be transformed into energy company, such as
unconventional gas, tight gas, combustible ice，etc.

15. Ⅱ Ⅰ Ⅲ Ⅳ Ⅴ 4 CONTENT Prioritization and Identification Discussion and
Convenience fees
& business bribes
The negotiation and competitive ability
The relations with the government
Establish the partners’ regulatory system
Prioritization and Identification
Respect the local culture and lifestyle fully
Offense behavior
Human rights in Africa
CONTENT Ⅰ Ⅲ
Discussion and
Recommendation
Overview Ⅳ Ⅴ
Ethical Issue
Conclusion

16. Ⅱ Ⅰ Ⅲ Ⅳ Ⅴ 5 CONTENT Prioritization and Identification Discussion and
Current affairs of International oil
CONTENT Ⅰ Ⅲ
Challenges & Changes
(New energy company)
Discussion and
Recommendation
Overview
The actual situation of YJ Ⅳ Ⅴ
Ethical Issue
Conclusion

17. 6
End
THANKS

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