1. Creating a Virtual Immunization Communication Network
VICNetwork:
Creating a Virtual Immunization Communication Network

2. What’s your favorite social network?
If you’re not using social media to help reach the goals for your immunization activities,
we’ll help you get started.

3. Find us on Facebook and Twitter!
Find us on Facebook and Twitter!
The VICNetwork is a project of the National Public Health Information Coalition
and the California Immunization Coalition, funded through a cooperative agreement with the Centers for Disease Control and Prevention.

4. Make the VICNetwork work for you!
Technical assistance and training
Build relationships
Share information and resources
Transition to new media technology

5. Make the VICNetwork work for you!
VICNetwork e-newsletter the “Virtual Voice”
VICNetwork blog
Upcoming events and achieved Webinars

6. Make the VICNetwork work for you!
Join us for our upcoming Virtual Symposium
May 25, 2011

7. Lessons Learned – Year One
Take what you’ve got and get started!
Survey audience
Base strategy on the needs of audience
“Communicating Good Science Under a Cloud of Doubt” featuring Paul Offit, MD

8. Partner with other groups to grow your organization
Lesson #2
Partner with other groups to grow your organization
VICNetwork website:
Hub of virtual networking
Links social media users to a concrete platform
Provides new information and resources
Expand on the image of the organization

9. Analytic Tools are Here to Help!

10. A Blog synthesizes information from social media sites and highlights your perspective

11. Lessons Learned #3 Make it Entertaining!
“The Flu Ends with U: Communication Strategies and Recommendations for the Upcoming Flu Season” featured Dr. Kristine Sheedy
Incorporate polls and interactive Q & A section
Make events both informative and entertaining

12. VICNetwork Webinars
Making the CASE for Vaccines: Communicating About Vaccine, featuring Alison Singer
CASE Model
Storytelling: A tool for Effective Communication, featuring Amanda Roth and Bill Smith

13. Lessons Learned #4 Consistency, Balance and Finding Your Voice
A good social marketing strategy doesn’t happen overnight
Hootsuite -
“why 150 users is all you need”
Be yourself
Find a balance

16. Lessons Learned #5 Most importantly -- Stay at it!
A strong base does not happen overnight. Connecting to interested followers and engaging a network takes time and effort but does pay off.

17. Helpful links and Resources
Hootsuite
Twitip Blog
Google Analytics:
Social Marketing Institute
CDC Gateway to Social Marketing

18. Questions, comments, resources?
Thank you!
Questions, comments, resources?
Contact us at
Join the VICNetwork at or find us on Facebook and Twitter.